Experience

Cul-de-sac Creative

• Australia
• Design Services
• 1 - 100 Employee

• Creative Director

  • Jul 2009 - Present

  Our past experience has seen us produce award winning projects in advertising agencies, brand consultancies, PR firms, experiential companies, publishing houses, online start-ups, film & television productions and for major luxury brands. Since 2008 we’ve been operating at the intersection of all these, and using creativity, design and style as the core of everything we do. Brand experiences Driven by great ideas, design and know-how with a carefully thought out short term and long term approach we focus on delivering rewarding brand experiences. Consumer centric We study the beliefs, feelings and behavioural intentions of your audience and use the power of design thinking to ignite their curiosity for a positive response. Integration We have experience in print, motion, digital, social, experiential and environmental. Many of our projects are integrated, existing in more than one of these categories. Partnerships We believe the best ideas come from collaboration and surrounding ourselves with like-minded professionals. It’s how we deliver compelling creative. Through working side by side with our clients and calling in additional experts when required the result is carefully crafted work that delivers on promise and exceptional service. Creative collateral Our creative offering extends to producing influential content in every form. From photographic shoots, branding roll-outs, online presence, event styling to directorial vision, we deliver on time, to the brief and on budget to power your brand’s momentum.



Cul-de-sac Prints

• Designer / Producer

  • Nov 2012 - Present

  The Cul-de-sac aesthetic reflects the strong influence of our love of modernism and mid-century principles of design and colour. Our prints are a nod to the pop art movement as well as Danish and Italian design from the 50’s and 60’s. prints.culdesaccreative.com The Cul-de-sac aesthetic reflects the strong influence of our love of modernism and mid-century principles of design and colour. Our prints are a nod to the pop art movement as well as Danish and Italian design from the 50’s and 60’s. prints.culdesaccreative.com



Freelance

• Integrated Art Director / Senior Designer

  • Jan 2007 - Dec 2012

  Hoyne: Creating Memorable Brands (Sydney), Eight Partnership (Hong Kong), Republic of Everyone (Sydney), PLAY Communications (Sydney), Prophisee (Sydney), Moon (Sydney), WDM (Adelaide), Hardie Grant (Melbourne), Nicknack (Adelaide), Clemenger BBDO (Adelaide), Fusion (Adelaide), Hybrid (Adelaide), Shannon's Way (Melbourne), Jamshop (Adelaide), Einstein DaVinci (Adelaide), Blacksheep (Adelaide), Image & Substance (Adelaide), Mcmann & Tate (Sydney). Hoyne: Creating Memorable Brands (Sydney), Eight Partnership (Hong Kong), Republic of Everyone (Sydney), PLAY Communications (Sydney), Prophisee (Sydney), Moon (Sydney), WDM (Adelaide), Hardie Grant (Melbourne), Nicknack (Adelaide), Clemenger BBDO (Adelaide), Fusion (Adelaide), Hybrid (Adelaide), Shannon's Way (Melbourne), Jamshop (Adelaide), Einstein DaVinci (Adelaide), Blacksheep (Adelaide), Image & Substance (Adelaide), Mcmann & Tate (Sydney).



Kick Brand Management

• Creative Director

  • Jul 2004 - Dec 2006

  Adelaide United FC, Adelaide Review, Calibre Pipelines, Excel Recruitment, Hills Robes & Screens, Plastream, Royal District Nursing Services (RDNS), Rib Loc Australia, Society of St Vincent de Paul, Top Tourist Parks of Australia, University of South Australia Adelaide United FC, Adelaide Review, Calibre Pipelines, Excel Recruitment, Hills Robes & Screens, Plastream, Royal District Nursing Services (RDNS), Rib Loc Australia, Society of St Vincent de Paul, Top Tourist Parks of Australia, University of South Australia



ADG

• Owner and Creative Director

  • Jan 2001 - Jul 2004

  As per below – agency name change and company restructure. Adult Learners’ Week, Dinamo, Australian Greenhouse Office (AGO), Australian Red Cross, Australian National Training Authority (ANTA), Australian Private Companies Exchange (APCX), CO2e.com, Energy Australia, Fuji Xerox, Getty Images, Hire–A–Hubby, Monsta Mobile, Resource NSW, Sydney Water, 3 Minute Angels, Quay Connection, Wild Bean Coffee. As per below – agency name change and company restructure. Adult Learners’ Week, Dinamo, Australian Greenhouse Office (AGO), Australian Red Cross, Australian National Training Authority (ANTA), Australian Private Companies Exchange (APCX), CO2e.com, Energy Australia, Fuji Xerox, Getty Images, Hire–A–Hubby, Monsta Mobile, Resource NSW, Sydney Water, 3 Minute Angels, Quay Connection, Wild Bean Coffee.



Cicchianni Malone

• Owner and Creative Director

  • Jan 1992 - Jun 2001

  Cicchianni Malone was Australia's first 'ethical' creative agency with a focus for social change, environmental communications, progressive brands and corporate social responsibility. Cicchianni Malone held particular expertise in the area of climate change communications through its work with the Sustainable Energy Development Authority (SEDA) in the development of the Live Energy Smart and Work Energy Smart brands, and the marketing of Greenpower to both residential and business audiences. In June 2000, the Green Power Program was awarded the Australian Greenhouse Office Award for Innovation and Excellence in Marketing and the Prime Minister’s Environment Award. Amnesty International, Apollo Blinds, Best Bricks & Pavers, Cisco Systems, Club 21 – (Giorgio Armani, DKNY, Armani Exchange, Bulgari), Greenpeace, Illycaffé, Moviephone, Movielab, Toni&Guy, NSW Sustainable Energy Development Authority (SEDA) – (Live Energy Smart, Work Energy Smart, Green Power), Sybase, Object Oriented, Plant Master Products, Sydney Catchment Authority, World Wildlife Fund for Nature



The Royal Botanic Garden & Domain Trust

• Exhibition Designer

  • Jul 1991 - Dec 1991



Ginns Design

• Graphic Designer

  • Jan 1991 - Jun 1991



Span Design Group

• Graphic Designer

  • Jan 1990 - Dec 1990



Lunn Dyer Group

• Intermediate Designer

  • Jan 1989 - Dec 1989



Drug & Alcohol Services Council

• Designer / Studio Manager

  • Jan 1988 - Dec 1988