Experience

Z&A Stores

• Armenia
• Apparel & Fashion
• 1 - 100 Employee

• ZEGNA Store Director / Buyer

  • Sep 2020 - Present

  Responsible for the overall management of the store, maintaining and achieving high operational and merchandising standards and goals, building a highly motivated team and developing associates to the next level: • Overseeing salespeople, cashiers, shelf stockers, and other employees. • Managing sales and reporting (weekly, monthly, annual). • Evaluating the supply and availability of stocks. • Implementing measures to avoid stock damages, theft, and wastage. • Monitoring shelve stocks and product displays, and the general appearance of the store. • Investigating market trends and offering products that would appeal to customers. • Drive sales and ensure high level of customer service. • Addressing customers' requests, comments, and complaints. • Training staff members and scheduling shifts. • Set individual sales goals for sales associates, ensuring goals reflect store business goals. • Continuously motivate staff to meet assigned sales and productivity goals. • Demonstrate an in-depth knowledge of the merchandise; ensure selling staff is fluent in all aspects of product knowledge. • Demonstrate sales leadership for staff by playing an active role on the selling floor. As a buyer, planing and selecting a range of products to be sold in store: • Preparing budget and selecting items of upcoming seasons. • Helping to interpret sales forecasts. • Reacting to changes in demand and logistics. • Visiting Fashion shows and showrooms and making offline / online orders. As a Made to Measure Specialist, managing and developing the MTM business within the store by promoting the activity, developing a client base and ensuring that appropriate service standards are maintained: • Maximizing store sales and revenue utilizing all available data, knowledge of the business and marketplace to consistently seek new opportunities to improve core business. • Offering and organizing MTM selling activities. • Training and development of MTM skills with the sales team. Show less



Lesona LLC

• Armenia
• Retail
• 1 - 100 Employee

• Senior Education and Personnel Development Manager

  • Aug 2020 - Sep 2020

  - Organize the staff training process in the office, stores and remotely (online).- Assess the need for staff training.- Coordinate the educational process with the goals and objectives of the organization.- Preparation of the necessary budget for the training and approval with the management.- Curriculum development implementation (including distance learning).- Select and adapt training materials provided by Brands and partners.- Update training materials regularly to keep them up to date.- Evaluate the effectiveness of curricula.- Organize certifications and assessments.- Merchandising training and Supervision in stores.- Organize sales techniques courses aimed at improving the quality of service.- Go on business trips abroad to participate in training seminars.- Business trips to Armenia to organize on-site staff training and certification.- Working for the most prestigious brands of the Perfumery, Cosmetics & Skincare like:Kilian Paris, Maison Francis Kurkdjian, Byredo, EDP Frederic Malle, Ex Nihilo Paris, Memo Paris, Widian (AJ Arabia Ent.), Ajmal, Cartier Parfums, Salvatore Ferragamo Parfums, Emanuel Ungaro Parfums, Juliette Has a Gun, Nasomatto, Orto Parisi, Olfactive Studio, Parfums de Marly, Initio Parfums Prives, Puredistance, Roja Parfums, Baldessarini, Tabac, Xerjoff Group, Franck Muller Perfume, Acqua di Parma, Alexandre.J, Amouage, Atkinsons, Attar, Blend Oud, Bvlgari, Clive Christian, Diptyque, Eisenberg Paris, Etro, Hermes, HFC, The House Of Oud, IsaDora, Kajal, Lalique, Liu Jo, Lux Visage, Moresque, M.Micallef, Nouba, Paese, Roja Parfums, Sensai-Kаnеbo, Designer Shaik, Shiseido, Sisley, Yohji Yamamoto. Show less

• Senior Brand Manager ("HERMITAGE"​ PERFUMES AND COSMETICS STORES CHAIN)

  • Feb 2018 - Jul 2020

  - Organizing implementation of particular order/import/products.- Organizing of customs clearance processes.- Analyzing brands’ positioning in the market, in order to find out whether international strategy works well in the local market.- Increasing brands’ awareness.- Constant analyses concerning local market demands.- Stock movement control.- Implementation of brands both online and offline promotions. (Social media, OOH, Print materials, events etc.).- Shop merchandising.- Organizing special trainings for the whole staff to participate.- Working closely with the Management, Marketing and other departments of the company in order to produce the best possible team-results.Working for the most prestigious brands of the Perfumery like:Kilian, Maison Francis Kurkdjian, Byredo, EDP Frederic Malle, Ex Nihilo Paris, Memo Paris, Widian (AJ Arabia Ent.), Ajmal, Cartier Parfums, Salvatore Ferragamo Parfums, Emanuel Ungaro Parfums, Juliette Has a Gun, Nasomatto / Orto Parisi, Olfactive Studio, Parfums de Marly, Initio Parfums Prives, Puredistance, Roja Parfums, Baldessarini / Tabac, Xerjoff Group, Franck Muller Perfume & some others... Show less

• Brand Manager ("HERMITAGE"​ EXCLUSIVE PERFUMES AND COSMETICS STORES CHAIN)

  • Mar 2015 - Jan 2018

  - Organizing implementation of particular order/import/products.- Organizing of customs clearance processes.- Increasing brands’ awareness.- Constant analyses concerning local market demands.- Stock movement control.- Implementation of brands both online and offline promotions. (Social media, OOH, Print materials, events etc.).- Shop merchandising.- Organizing special trainings for the whole staff to participate.

• Wholesale Manager ("HERMITAGE" EXCLUSIVE PERFUMES AND COSMETICS SHOP)

  • Apr 2016 - Feb 2017

  - Conducting market research to develop promotional strategies for the company.- Working closely with the company’s managers to build motivational programs aimed to increase sales.- Making good relationships with the partners.- Increasing sales indicators.- Presenting monthly results to the management team.



Orange Premium Fitness Club

• Armenia
• Health, Wellness & Fitness
• 1 - 100 Employee

• Sales Specialist

  • Sep 2013 - Mar 2015

  - Developing sales indicator strategies.- Providing requested information concerning the company’s services.- Presenting, promoting and selling the company’s services.- Performing cost-benefit and needs analysis of potential customers to meet their expectations.- Establishing good relationships with clients.- Achieving agreed sales targets within the deadlines.- Analyzing market’s demands and developing special strategies afterwards.- Brainstorming with the marketing team and participating in their meetings to presents sales advantages and disadvantages. Show less

• Junior Sales Specialist

  • Nov 2012 - Aug 2013

  - Providing requested information concerning the company’s services.- Presenting, promoting and selling the company’s services.- Performing cost-benefit and needs analysis of potential customers to meet their expectations.- Establishing good relationships with clients.- Analyzing market’s demands and developing special strategies afterwards.- Achieving agreed sales targets within the deadlines.



Ameriabank CJSC

• Armenia
• Banking
• 700 & Above Employee

• Internship in the Human Resources Unit

  • Aug 2012 - Oct 2012

  - Involvement in all HR activities of the company, including recruitment, staff trainings and events organization. - Involvement in all HR activities of the company, including recruitment, staff trainings and events organization.



Maxtronic LLC (ACC distribution in Armenia)

• Marketing Research Specialist (Freelance)

  • Jan 2012 - May 2012

  - Organizing survey research in Armenian market of TV sets. - Collecting information about interests of the population. - Analyzing the market's potential. - Reporting. - Organizing survey research in Armenian market of TV sets. - Collecting information about interests of the population. - Analyzing the market's potential. - Reporting.



“Ayvazyan & Partners” Consulting Company

• Participating in the course titled “Sales Organizing in Armenia”

  • Sep 2011 - Oct 2011



Sharm Holding

• Armenia
• Entertainment Providers
• 1 - 100 Employee

• Participating in the course titled “Sales management in the field of Advertising and Show-business”

  • Mar 2011 - Apr 2011



“SARD” (“TOR” LLC)

• Internship in the Marketing department

  • Jul 2010 - Jul 2010



Ordi LLC

• Advertising agent

  • Feb 2009 - May 2009

  - Analyzing market’s potential. - Selling advertising spaces to particular companies/ individuals. - Contacting to potential clients in order to present the products and services of the company. - Analyzing market’s potential. - Selling advertising spaces to particular companies/ individuals. - Contacting to potential clients in order to present the products and services of the company.