Addie Gardner
Marketing Manager at ATA International- Claim this Profile
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Bio
Experience
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ATA International
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Marketing Manager
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May 2021 - Present
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Marketing Coordinator
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Dec 2019 - May 2021
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Assistant Buyer
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Dec 2018 - Nov 2019
• Assist shoe Buyer in the development of merchandise assortments, sales, and inventory plans.• Work within seasonal open-to-buy to create product assortments that reflect current trends, customer needs, and overall store brand. • Build strong relationships with vendors, showrooms, and sales representatives. • Monitor shipments, deliveries, RTV’s, and transfers.• Manage reorders and swaps based on selling and business opportunities .• Communicate brand and product knowledge to sales team.• Attend FFANY shoe market 4 times a year in New York City.
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Sales and Marketing Assistant
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May 2018 - Nov 2019
• Collaborate with marketing team to plan seasonal ads, promotions, events, and content for website and all social media platforms. • Create daily instagram stories to showcase new arrivals and in store events.• Analyze social media insights to conclude effective marketing strategies.• Coordinate photoshoots and fashion shows.• Responsible for Trunkshow planning, execution, and follow through.• Request images and PR tools from brands.
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Steve Madden
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United States
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Retail
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700 & Above Employee
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Sales Assistant
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Aug 2017 - May 2018
• Work with Planner on the Dillard’s account to manage $34M retail sales across 221 stores• Attend Dillard’s corporate meetings in Phoenix and assist with seasonal buys and assortment planning with corporate buying team • Analyze sell through and stock to sales ratio reports in order to execute effective markdowns and replenishment styles • Responsible for weekly sales reports and communicating goals and trends with regional merchandise coordinators • Work with Planner on the Dillard’s account to manage $34M retail sales across 221 stores• Attend Dillard’s corporate meetings in Phoenix and assist with seasonal buys and assortment planning with corporate buying team • Analyze sell through and stock to sales ratio reports in order to execute effective markdowns and replenishment styles • Responsible for weekly sales reports and communicating goals and trends with regional merchandise coordinators
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Manager / Buyer
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Jan 2017 - Jul 2017
• Manage inventory within store software, Quickbooks.• Coordinate weekly schedules for all employees.• Merchandise products in store and on social media platforms to drive sales. • Attend MAGIC Tradeshow in Las Vegas.
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Assistant Manager
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Feb 2016 - Jan 2017
• Communicate customer, employee, and store needs to general manager.• Manage inventory within store software, Quickbooks.• Coordinate weekly schedules for all employees.
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Sales Associate
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May 2014 - Feb 2016
• Complete various jobs including opening and closing store, assisting customers, unpacking boxes, tagging merchandise, developing marketing strategies, planning events, styling window displays and mannequins, and running social media accounts.
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10 Eleven Showroom
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Retail Apparel and Fashion
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1 - 100 Employee
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Sales + Merchandising Intern
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Jun 2016 - Jul 2016
10Eleven is one of the most influential multi line showrooms in the country, representing highly regarded contemporary designers such as ALC, ATM, Current Elliott, Current Elliott Mens, Derek Lam 10 Crosby, Diane Von Furstenberg, Equipment, Joie, Mes Demoiselles, Pam & Gela, RTA, Saloni, Soft Joie, Tanya Taylor, Toteme, Vince, and Vince Mens. As an intern for 10Eleven my duties included: • Maintaining upkeep of showroom by merchandising brands according to seasons for market and private appointments• Utilizing JOOR to update inventory and prospect new accounts• Assisting with LA market and the Nordstrom Conclave
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Elizabeth and James
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Retail Apparel and Fashion
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1 - 100 Employee
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Sales Intern
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Jun 2015 - Jul 2015
• One of two interns that worked directly with account executives for the Elizabeth and James Jewelry line assisting in prospecting new accounts, organizing samples, building and maintaining mailing lists, and weekly store outreach.• Completed project of becoming company’s expert in its CRM product, Salesforce, and provided detailed reports for future employees and interns on how to utilize the site.• Utilized Excel to organize open, prospecting, and closed accounts in order to create final mailing lists. • Responsible for re-merchandising the Elizabeth and James Jewelry cases at Bloomingdales. • Represent company in stores in Arkansas assisting in sales training and jewelry merchandising.
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Education
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University of Arkansas
Bachelor's degree, Apparel Merchandising/Product Development