Craig Meagher

Chief Executive Officer at Strata Community Association (NSW)
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Contact Information
us****@****om
(386) 825-5501
Location
Sydney, New South Wales, Australia, AU

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Ned Moorfield

I had the privilege of getting to know Craig during my time as CEO of GoCatch where he provided some excellent insights and advise to me, particularly in relation to the people side of our business. Craig has a very impressive background and I always found he had invaluable insights into hiring, retaining, and motivating key staff, along with implementing operational excellence. I would highly recommend Craig for a senior management or Board related role.

Chris J Reed

Craig is a fantastic e-commerce and senior management professional to know. He has so much experience in so many areas it's amazing to hear his stories and learn from them. He knows everything about ecommerce, sport, entertainment, management, marketing and how to inspire teams to be happy and achieve targets across the world Craig's passion is really in sports, e-commerce and being a non executive director all of which he does amazingly well with a track record to show for it. Craig is a leader, a transformer, someone who has worked internationally and managed massive teams with great success. I would happily recommend Craig to you.

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Credentials

  • Prosci Change Management Certification Program
    Prosci
    Nov, 2019
    - Nov, 2024
  • Prosci® Certified Change Practitioner
    Prosci
    Nov, 2019
    - Nov, 2024
  • Scotwork Advancing Negotiation Skills Course
    Scotwork
    Apr, 2018
    - Nov, 2024

Experience

    • Australia
    • Non-profit Organizations
    • 1 - 100 Employee
    • Chief Executive Officer
      • Sep 2023 - Present

      Strata Community Association (NSW) is the peak industry body supporting and developing the strata sector for Strata Managers, Lot Owners, Tenants and Stakeholders living in or affected by Strata Title, Body Corporate, Community Title and Owners Corporations. SCA (NSW) has in excess of 3,000 Members who help oversee, advise or manage over 750,000 lots in NSW. Membership includes Strata Managers, Strata Companies, Surveyors, Financial and Insurance Service Providers, Conveyancers, Solicitors, Real Estate Agents and associated Trades & Services. SCA provides education and professional development for our SCA Members, as well as an Accreditation pathway for Strata Managers. As CEO I will be leading the organisation and delivering on the tactical and strategic operational, financial, membership, events, training, advocacy and innovation goals for SCA NSW. Show less

    • Australia
    • Events Services
    • 200 - 300 Employee
    • Members Consultative Committee (MCC)
      • Mar 2023 - Present

      The MCC was formed to improve the flow of information between Members and the Australian Turf Club and collaborate with ideas around current and future plans, Member engagement, events, Club issues and decisions surrounding the Member experience. The MCC was formed to improve the flow of information between Members and the Australian Turf Club and collaborate with ideas around current and future plans, Member engagement, events, Club issues and decisions surrounding the Member experience.

    • Australia
    • Spectator Sports
    • 1 - 100 Employee
    • SCG Trust, Stadium Club Advisory Group
      • Mar 2019 - Present

      Member of the Sydney Cricket Ground Advisory Group for the redevelopment of the Stadium Club. The Advisory Group will review plans and timelines and have input on future facilities for the new Stadium Club. Member of the Sydney Cricket Ground Advisory Group for the redevelopment of the Stadium Club. The Advisory Group will review plans and timelines and have input on future facilities for the new Stadium Club.

    • Australia
    • Non-profit Organizations
    • 1 - 100 Employee
    • Non Executive Director
      • Jul 2012 - Present

      Primary Board role is to set strategic direction, policies, procedures and fundraising targets. Primary Board role is to set strategic direction, policies, procedures and fundraising targets.

    • Australia
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Australian Golf Digest Judge Panel Member
      • Jul 2020 - Present

      Australian Golf Digest Top 100 Golf Courses Judging Panel Member Australian Golf Digest Top 100 Golf Courses Judging Panel Member

    • Australia
    • Spectator Sports
    • 1 - 100 Employee
    • Chief Commercial Officer (CCO)
      • Sep 2022 - Apr 2023

      Founded in 1947 Manly Warringah Sea Eagles Pty Ltd are a privately Owned Professional Rugby League Football Club based out of a new state-of-the-art Centre of Excellence at 4 Pines Park, Brookvale. Since winning their first premiership in 1972, the Manly Warringah Sea Eagles has won a further seven first grade titles. The club's eight titles span five consecutive decades. Since their first Grand Final appearance in 1951, the club has appeared in 19 Grand Finals across seven consecutive decades. As part of the Senior Executive Team my role is working with all internal and external stakeholders leading and managing all the Commercial and Community Programs including; Sponsorship, Marketing, Hospitality, Membership, Ticketing, Signage, Digital, Events, Foundation and Merchandise. Show less

    • Australia
    • Spectator Sports
    • 1 - 100 Employee
    • Board Director
      • Oct 2019 - Nov 2022

      Board Director Oceania Rugby. Founded in 2000, Oceania Rugby is one of the six regional associations of World Rugby, the international governing body and holds 2 seats on the World Rugby Council. Oceania Rugby is responsible for the interests of its 15 Member Unions to promote the growth and development of Rugby throughout the Oceania Region. Oceania Rugby works closely with the Member Unions on the development of a series of tournaments it runs and manages across the region. The key Board objective of the role is to enhance the decision-making capabilities and develop commercial revenue streams for the organisation. In November 2021 I was appointed for a second Board Term. Show less

    • Australia
    • Spectator Sports
    • 1 - 100 Employee
    • Strategy & External Affairs Committee Member
      • Jan 2022 - Oct 2022

      Lead transformational change around participation growth while enhancing medium/long term financial independence and sustainability, providing strategic recommendations, and defining the brand narrative and value proposition while increasing Water Polo Australia access to Federal and State Government support and commercial opportunities. Lead transformational change around participation growth while enhancing medium/long term financial independence and sustainability, providing strategic recommendations, and defining the brand narrative and value proposition while increasing Water Polo Australia access to Federal and State Government support and commercial opportunities.

    • Australia
    • Gambling Facilities and Casinos
    • 1 - 100 Employee
    • Advisory Board Member
      • Mar 2022 - Sep 2022

      Odds AI is changing the game with its own innovative Football betting markets and betting games with three never-before-seen betting market categories and fixed same-game combo bets available now for distribution and integration. Odds AI's has advanced Machine Learning processes and sophisticated AI based predictive analytics for the future of odds creation in the highly lucrative sports betting industry. Odds AI is changing the game with its own innovative Football betting markets and betting games with three never-before-seen betting market categories and fixed same-game combo bets available now for distribution and integration. Odds AI's has advanced Machine Learning processes and sophisticated AI based predictive analytics for the future of odds creation in the highly lucrative sports betting industry.

    • United States
    • Professional Training and Coaching
    • 200 - 300 Employee
    • Managing Director Australia & New Zealand
      • Nov 2019 - Mar 2022

      Prosci is the world leader in change management best practice research and industry defining tools, resources, thought leadership and skill development programs to drive more successful organizational change. Prosci’s methodology is one of the most widely recognised approaches for managing the people side of change and organisational change capability. Prosci is the go to partner for change success. Prosci is the provider of choice for 80% of Fortune 100 companies and was recently recognised by Fortune Magazine as being one of the Top 20 Best Places to Work. To date, Prosci has trained and certified 45,000 change management practitioners worldwide. The company is headquartered in Fort Collins, Colorado, with offices in Halifax, Canada, Sydney, Australia and 27 Prosci Partners in 70 markets around the globe. Prosci provides; Change Management Certification Programs, Sponsor Briefings, Strategic Alignment Workshops and Senior Change Management Consulting, Advisory Services, Coaching and organisation licensing. As the Managing Director of Australia and New Zealand I lead the strategy development, acquisition of new clients, marketing, operations, leadership of the team and execution of the business plan to drive short and long term goals. I help organisations to build internal transformational change capabilities and accelerate their growth with a combination of strategy, operational excellence and innovation platforms. I manage the strategy process with defining goals and targets across people, customers, product and financials and develop a deep understanding of customer needs and provide change management solutions that accelerate change success I help to create a value based culture and a great place to work where staff are proud to work as we develop diversity, equity and inclusion capability. Show less

    • Director Board Of Directors
      • Feb 2018 - Feb 2022

      The Harness Racing NSW (HRNSW) Board consists of five Board Directors recommended for appointment by a selection panel appointed by the Minister of Office of Racing NSW. Functions performed by HRNSW include registration of harness racing clubs, strategic planning, insurance administration, allocation and scheduling of race meetings, distribution of funds, negotiation of commercial agreements, development of breeding and handicapping policy, management of capital works and the regulatory control of the industry. Member of the JBWere Investment and Future Fund Committee. HRNSW is represented by; 33 Clubs, 465 race meetings, 3635 yearly races with a total of $32 million in prizemoney. Board and Industry achievements during this period have included; • Restoration of base prizemoney levels which had been cautiously reduced with the unknown of the impact of the coronavirus pandemic and then increased base prizemoney to the highest levels in Australia. • Provided equal opportunities in the Regions for stakeholders through an increase in race meetings. • HRNSW allocated additional funding and resources to integrity measures encompassing drug detection strategies and surveillance. • Issued the Industry Strategic Plan “Harness the Passion” which guaranteed key objectives and provided a clear ‘road map’ of achievable initiatives. • Delivered a sustainable outcome to trainers by lifting the commission on prizemoney (1st to 5th) by 2.5% an Australian first for the Harness racing code. • Financial support for the rehoming of retired standardbreds through guaranteed funding. • Introduced an Asset Replacement Scheme so that Clubs are relieved of the cost of replacing vital equipment necessary for race meeting and training operations. • Introduced a female drivers maternity scheme the first and most complete in Australian Harness Racing. Show less

    • Australia
    • Professional Services
    • 1 - 100 Employee
    • Board Advisor
      • Jan 2017 - Jan 2022

      www.cub.club Founded in 2014 as a private business club in Sydney, CUB creates new opportunities for Australia’s most ambitious entrepreneurs and business leaders. All members are leaders of high growth companies and as members have access to the CUB clubhouse, networks, events, media and round table discussions. www.cub.club Founded in 2014 as a private business club in Sydney, CUB creates new opportunities for Australia’s most ambitious entrepreneurs and business leaders. All members are leaders of high growth companies and as members have access to the CUB clubhouse, networks, events, media and round table discussions.

    • United States
    • Software Development
    • 1 - 100 Employee
    • Advisory Board Member
      • Jun 2019 - Dec 2020

      www.audiencerepublic.com Audience Republic is an investee company of the CEA Startup Fund. Since 2015 Audience Republic has been working with 250+ promoters & music festivals globally using its marketing and software platform to power the marketing for live events and music festivals. Audience Republic works with prompters globally to increase ticket sales, utilise their customer data effectively, get closer to their fans through unique social engagement, loyalty, increasing word-of-mouth, building audiences & customer insights. I have joined as an Advisory Board Member to help Audience Republic’s global growth and transition to a SaaS model in order to transform how the events and music industry approach future marketing strategy. Show less

    • Australia
    • Gambling Facilities and Casinos
    • 1 - 100 Employee
    • Advisory Board Member
      • Sep 2017 - Sep 2020

      www.tokensale.skrilla.com With my on-line gaming and operations experience, I have taken on a Board Advisory position at Skrilla in order to help them scale their e-sports wagering platform. Skrilla is a licensed, fully regulated, global esports wagering brand. Their Daily Fantasy Esports platform includes a betting exchange, pool betting and head-to-head skill based competitions. The platform is built on the Ethereum blockchain, with the Skrilla token as the core unit of exchange in order to provide the gaming community with the world’s premier esports wagering platform. Show less

    • Australia
    • Computer Games
    • Advisory Board Member
      • Jun 2019 - Aug 2020

      Cascade Studios is a new Australian-based computer game software company currently working on their revolutionary flagship game-engine product. Cascade Studios is a new Australian-based computer game software company currently working on their revolutionary flagship game-engine product.

    • Higher Education
    • 200 - 300 Employee
    • Tutor - Under Graduate and Post Graduate
      • Jun 2019 - Jul 2020

      UNSW Business School is a leader in business education and research and is one of the largest business schools in Australia. UNSW Business School is guided by a business advisory council of leading CEO’s, Chairpersons and business leaders. UNSW Business School is a leader in business education and research and is one of the largest business schools in Australia. UNSW Business School is guided by a business advisory council of leading CEO’s, Chairpersons and business leaders.

    • United Kingdom
    • Marketing Services
    • 500 - 600 Employee
    • Strategic Commercial Rights & Brands Consultant
      • Jul 2019 - Dec 2019

      Chime Sports Marketing (CSM) is part of the global Chime Challenger Network and is one of the fastest growing sports and entertainment marketing agencies with 1,000 staff in 25 offices around the world. In Australia CSM has 2 divisions; Live Experiences & Brands & Rights which covers; sponsorship activation, strategic and commercial consulting, rights sales and athlete management. Chime Sports Marketing (CSM) is part of the global Chime Challenger Network and is one of the fastest growing sports and entertainment marketing agencies with 1,000 staff in 25 offices around the world. In Australia CSM has 2 divisions; Live Experiences & Brands & Rights which covers; sponsorship activation, strategic and commercial consulting, rights sales and athlete management.

    • Australia
    • Business Consulting and Services
    • 1 - 100 Employee
    • General Manager & Principal Consultant
      • Apr 2018 - May 2019

      www.scotwork.com.au Founded in 1975 Scotwork is the worlds largest independent specialist negotiation training and consultancy company. Scotwork has an established and experienced licensed network operating in 40 countries, delivering over 1,000 courses per year in 25 languages to ensure improved organisational performance, boost profits and commercialise business culture. In Australia 37 of the ASX listed top 50 companies in Australia are Scotwork clients. As the General Manager I’m responsible for planning, directing, resourcing and delivering activities aimed at growing the firm’s top and bottom lines across both training and consultancy whilst developing the growth strategy through business development, marketing and building senior level client relationships. Show less

    • Australia
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Chief Executive Officer
      • Aug 2016 - Apr 2018

      www. bicyclensw.org.au Established in 1976 Bicycle NSW is the peak member and advocacy based association representing the 1.2 million bicycle riders in New South Wales. Through advocacy, cycling events and public education, Bicycle NSW promotes bike riding as a healthy, safe, environmentally friendly and enjoyable leisure and transport choice. Bicycle NSW manage two annual iconic cycling events - the Spring Cycle, Sydney's largest recreational bike ride over the Sydney Harbour Bridge and Gear Up Girl to promote and encourage more women to get riding. Bicycle NSW partners with the Premiers Department, Ministers Office, Transport for NSW, Roads & Maritime, City of Sydney, sponsors and local Bicycle User Groups to collaboratively improve the infrastructure, safety and culture for bike riding. As CEO I was responsible for the brand reputation, media, membership, events, financial management, key stakeholders, business development and the strategic leadership of the organisation. Whilst leading the organisation Bicycle NSW has grown all its critical revenue streams with membership +30%, a new four year event naming rights partner and increases in event registrations and donations. Further achievements include; the successful negotiation of a 10 year event and media strategic partnership with Fairfax Events & Entertainment, the removal in NSW Parliament of bicycle rider ID, been granted NSW Government Hallmark Event status, introduced a new Parramatta Spring Cycle ride, developed stronger and more effective communication and social media initiatives, created a more professional website, successfully launched our first Fundraising Dinner, increased females rider numbers in the Gear Up Girl Event (+28% versus previous year) and achieved stronger engagement with key Government stakeholders and Ministers resulting in the one metre minimum passing legislation. Show less

    • Australia
    • Spectator Sports
    • 1 - 100 Employee
    • Chief Executive Officer & Board Director
      • Apr 2015 - Apr 2016

      www.sydneykings.com/ Board Director & CEO for the Sydney Kings, a privately owned Australian men's professional basketball team competing in the National Basketball League (NBL). As the CEO and Board Director of the Sydney Kings I was accountable to the 15 shareholders and responsible for driving the commercial revenue streams, brand and media profile of the organisation whilst creating a positive connection with members, fans, sponsors, media, NSW Government and the community. With strategic marketing campaigns and ticketing offers we were able to secure the biggest crowd for the Club since 2010 for the last game at the Sydney Entertainment Centre. Became the first sports team to launch player shareable app technology for each player in the team. In order to secure the financial future of the Club I helped manage the investor due diligence and shareholder exit strategy and was successful in helping to secure a full ownership sale of the business to AEG Ogden, the Australian operating arm of AEG, the world’s largest owner of sporting franchises. Show less

    • Isle of Man
    • Gambling Facilities and Casinos
    • 500 - 600 Employee
    • General Manager & Company Director, The Stars Group / PokerStars
      • Aug 2010 - Apr 2015

      General Manager & Company Director of a leading global online entertainment, ecommerce and gaming organisation operating under separate government licenses throughout the world. The Rational Group was privately owned before being sold to Amaya Gaming for US$4.9 billion in 2014. Amaya Gaming is now the world's largest publicly traded online gaming company with annual revenue of US$1.2 billion with 100 million customers across 30 languages, operating in 21 online gaming licences and with a global segment market share of 80%. Full P&L responsibility and management of the Sydney office with 200 staff across customer relationship management, finance, legal, human resources, learning and development, facilities and corporate administration. Responsibility for staff engagement, reward and recognition programs including corporate responsibility programs and bonus structures. Asia Pacific responsibility for growing the PokerStars brand and revenue streams by securing third party partners for the Asia Pacific Poker Tour with live events in Macau, Beijing, Seoul, Manila, Sydney, Melbourne and Auckland. Show less

    • Australia
    • Performing Arts
    • 100 - 200 Employee
    • Director & General Manager Commercial Development & External Relations
      • Oct 2008 - Nov 2009

      NIDA is one of the world’s leading entertainment brands and an elite independent performing arts and educational institution in international stage, design and screen. NIDA has four commercial venues, corporate training, membership, Alumni program and bequests and full time and part time courses. I had full P&L financial responsibility and management of all NIDA's commercial revenue streams. I lead the organisations internal and external stakeholder relationships, provided strong strategic leadership and enhanced the industry position and reputation. Show less

    • Australia
    • Spectator Sports
    • 1 - 100 Employee
    • General Manager
      • May 2005 - Jun 2008

      Two world class, 40,000 seat icon stadium venues side by side in the heart of Sydney hosting over one million people and 75 sporting and entertainment events a year. Marketing, promotion, media, branding, membership, segmentation, communications, business development, key stakeholder management, on line and advertising of the Sydney Cricket Ground and Sydney Football Stadium to ensure the venues were positioned as the first choice for Members, hirers, sponsors and concert promoters. Leadership of a large and diverse team including; Membership, Marketing, Communications, Events, Fitness Centre, Customer Service and Venue Services departments. Developed the 2006-2009 Trust Corporate Strategic Plan. Developed and executed advertising, merchandising and event campaigns to increase awareness and membership sales. Developed a strong customer service ethos and conducted weekly radio interviews on 2UE and 2KY. Show less

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Director Sports Marketing (Golf & Rugby) Communications & Sponsorship Asia Pacific
      • Oct 1999 - May 2005

      Unisys is a global information technology, software, consulting and solutions company. I negotiated, managed, promoted and leveraged the Unisys sponsorship, marketing, media, communications and hospitality programs of the PGA Tour and the 2003 Rugby Union World Cup throughout Asia Pacific. The Rugby World Cup partnership was for the delivery of IT systems, scoring and print management services for the worlds 3rd largest sporting event. Stated as the most successful Rugby World Cup ever; 48 Matches in 11 locations over 40 days, and the highest profile IT project globally in 2003. The delivery of services involved 140 staff to design, test, implement and support 5 world leading scoring and print management systems. Show less

    • Spectator Sports
    • 100 - 200 Employee
    • National Marketing Manager
      • Nov 1997 - Oct 1999

      www.rugby.com.au National Marketing Manager of the Australian Rugby Union, the national governing body established to manage all National and International Rugby Union football in Australia and the Walllabies, the Australian National team. Responsible for building commercial revenue streams from sponsorship, product licensing and event attendance. Responsible for membership, advertising, promotion and stakeholder management. www.rugby.com.au National Marketing Manager of the Australian Rugby Union, the national governing body established to manage all National and International Rugby Union football in Australia and the Walllabies, the Australian National team. Responsible for building commercial revenue streams from sponsorship, product licensing and event attendance. Responsible for membership, advertising, promotion and stakeholder management.

    • United States
    • Advertising Services
    • 300 - 400 Employee
    • General Manager Olympic Marketing & Sales
      • Jun 1996 - Nov 1997

      Carlson Promotional Partners was a joint venture partnership that I established in order to create the official agency and promotional licensee for Olympic sponsors for the Sydney 2000 Olympic Games. Carlson Promotional Partners was a joint venture partnership that I established in order to create the official agency and promotional licensee for Olympic sponsors for the Sydney 2000 Olympic Games.

    • Manufacturing
    • 1 - 100 Employee
    • General Manager Asia
      • Jun 1995 - Jun 1996

      Promotional Partners is an international company which owns and operates one of the world’s largest toy factories located in Southern China and one of the world’s largest sales promotion companies with offices worldwide. Full P&L responsibility and leadership for 9 Asian markets, new business development and regional strategic promotions. Promotional Partners is an international company which owns and operates one of the world’s largest toy factories located in Southern China and one of the world’s largest sales promotion companies with offices worldwide. Full P&L responsibility and leadership for 9 Asian markets, new business development and regional strategic promotions.

    • United States
    • Media Production
    • 700 & Above Employee
    • National Marketing Manager
      • Apr 1993 - Jun 1995

      Responsible for developing key strategic marketing and business plans. Leadership of the creative and marketing teams. Responsible for developing key strategic marketing and business plans. Leadership of the creative and marketing teams.

    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Senior Brand Manager
      • May 1991 - Apr 1993

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Brand Manager
      • Jan 1989 - May 1991

Education

  • University of New South Wales
    Commerce Degree, Marketing Major
    1986 - 1988
  • Prosci
    Prosci Certified Transformational Change Leader, Change Management
    2019 -
  • Scotwork
    Advancing Negotiation Skills Course
    2018 - 2018
  • Cranfield University - Cranfield School of Management
    Business Administration and Management
    2014 - 2014
  • Waverley College
    High School
    1978 - 1985

Community

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