Experience

Committee of Advertising Practice

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Compliance Executive

  • Apr 2020 - Present

  Engaging with industry stakeholders to engender compliance with the advertising rules and law (e.g. CPRs, BPRs). Presenting, producing comms and giving training seminars to ensure that advertisers of all sizes, in all media, influencers etc. understand what standards apply to their advertising. The role in Compliance takes particular focus on misleadingness and harm in advertising. Areas of my own work have focused on ad policy on social media platforms - particularly with regard to the recognition of advertising in advertorial and influencer content, AI-augmented ad regulation, the advertising of medicines, cosmetics and weight-loss products, race and ethnic stereotypes in advertising, and environmental claims in advertising. The role requires extensive communication and negotiation with advertisers to conduce compliance, however, where neccesary, taking the decision to apply measured and proportional sanctions. Sanctions work often involves inter-organisation collaboration with tech platforms (e.g. Google, Facebook) and governmental statutory bodies and other industry regulators, such as Trading Standards and the MHRA.



Advertising Standards Authority

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Complaints Executive

  • Jan 2018 - Apr 2020

  Handling a busy caseload of complaints submitted to the ASA and progressing them through the complaints procedure and efficiently allocating resources and time to prioritise cases to tight KPIs. Applying in-depth knowledge of the advertising rules and law (e.g. CPRs, BPRs), investigating complaints emerging in all industries and product categories to make sound and reasoned judgements and producing persuasive and clear arguments to resolve cases with advertisers. Responding to complainants, sometimes with empathy, ensuring to manage expectations, as to the outcome of their complaint.



The Fairtrade Foundation

• United Kingdom
• International Trade and Development
• 1 - 100 Employee

• Business Engagement Officer

  • Jan 2017 - Dec 2017

  Developing leads and on-boarding customers into the system - training them in the the Fairtrade product and licensing SaaS system. Helping clients build and manage supply chains through the software, ensuring that the software fulfilled their needs. Coached and assisted customers in producing compliant packaging, inline with brand and trademark protection, reporting sales figures and calculate fees, and producing accurate sales forecasts.Ensuring the success of Fairtrade clients, that they are engaged with the work of the organisation, seeing the value that Fairtrade brings to their brands and are informed of the impact of Fairtrade for producers.Developing leads for businesses interested in Fairtrade and getting clients excited about Fairtrade and promoting the benefits of additional product categories to them.A major achievement of mine was to train the newly-established Fairtrade India team in managing their online client-management software. Handling the team's needs and concerns sympathetically and with careful consideration of the socio-cultural context of the team.

• Product Integrity Officer

  • Jun 2014 - Dec 2016

  Onboarding clients into the system - training them in using the product application software (i.e. a strong SaaS element), helping clients build and manage supply chains through the software and produce compliant packaging, inline with brand and trademark protection, and satisfying licensing conditions for products.



Inlingua

• Switzerland
• Education Administration Programs
• 700 & Above Employee

• English Teacher

  • Jan 2011 - Aug 2011

  Teaching english to children and adults from all over the world. Keeping students, engaged, happy and entertained. A role that requires, confidence, clarity of communication, humour and empathy. Teaching english to children and adults from all over the world. Keeping students, engaged, happy and entertained. A role that requires, confidence, clarity of communication, humour and empathy.



Flint Communications

• Sales Executive

  • Oct 2009 - Oct 2010

  Lead generation and development and sales for B2B marketing services. Ensuring client success with the suite of marketing services offered by the agency and upselling additional services, including PR, copywriting, web design, brochures and newsletters. Executed a very successful cold-calling campaign procuring five new clients for the agency and generating a substantial increase in income in that time. Lead generation and development and sales for B2B marketing services. Ensuring client success with the suite of marketing services offered by the agency and upselling additional services, including PR, copywriting, web design, brochures and newsletters. Executed a very successful cold-calling campaign procuring five new clients for the agency and generating a substantial increase in income in that time.