Experience

SC Johnson Lifestyle Brands

• United States
• Manufacturing
• 100 - 200 Employee

• Creative Director, Digital Experience + Content

  • Jan 2023 - Present

• Digital Design Director

  • Mar 2019 - Present

  Lead design and execution of our DTC websites, digital content, marketing, and social campaigns for method + babyganics.



Le Tote

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Art Director

  • Jun 2017 - Feb 2019

  Concept and Art Direct photo shoots. Work closely with photography and stylist team to improve and elevate imagery, and shoot for all marketing needs including: email campaigns, social platforms, blog, paid advertising, landing pages and more. Partnered with VP of Marketing to establish a creative process. This included building brief templates, organizing a dashboard for prioritizing design projects and developing a streamlined way to review creative assets. Concept, create and lead our outbound communications with members and nonmembers. Including various drip series, promotional campaigns to drive new members and editorial emails to increase engagement. Own and evolve our identity through brand imagery, on-figure and lay down photography and customer communications (email and print). Show less



Extractable

• United States
• Financial Services
• 1 - 100 Employee

• Freelance Art Director / Designer

  • Apr 2017 - Jun 2017



Walmart

• United States
• Retail
• 700 & Above Employee

• Art Director | eCommerce | Brand Initiatives + Campaigns

  • Jul 2014 - Apr 2017

  Responsible for strategic and creative leadership over a team of five people ranging from Senior Designer to Production Artist. Focusing on overseeing the ‘lifestyle’ categories including: apparel, beauty, jewelry, fitness and Walmart services. From concept to execution art direct photo shoots for on-model and lay-down photography. This includes: gathering inspiration, sketching, working with photographers/stylists on set and giving creative direction to designers. Work cross-functionally to align on user-flow and strategy with Site Operations, Marketing and Site Merchants.Maintain brand integrity of Walmart.com by approving vendor created assets and working with designers to adapt style guides for a holistic online presence. Show less

• Senior Graphic Designer | Style Guides | Campaign Design

  • Dec 2012 - Jul 2014

  Design seasonal campaigns including: Black Friday, Cyber Monday and other big ticket events that make up the biggest sales days annually for Walmart.com.Adapt creative from agencies and our home office to create online presence.Work directly with Photo Art Director, providing inspiration and sketches for clothing photo shoots.Collaborate with copywriters to come up with effective design solutions, while meeting marketing and site goals.

• Graphic Designer | Multi-Category Design Lead

  • Jul 2011 - Dec 2012

  Top performing designer on my team. Created hundreds of assets for more than 7 national campaigns while adapting designs from style guides and following marketing briefs.Worked directly with Art Director and Production Artists to create assets for categories including toys and the Walmart homepage.Ability to multi-task, working on multiple projects at a time while meeting all deadlines.Teamed with cross-functional partners to redesign the site experience for multiple categories, specifically the toys department page. Show less



Grapevine Greetings

• Creator | Illustration | Marketing

  • Oct 2008 - Sep 2011

  Developed original layout and artwork for a unique line of cards specifically for wine bottles. Marketed to stores throughout Arizona and on a national level. Created original point-of-purchase displays, brand identity, collateral and all other design materials. Acquired new and managed all existing accounts. Developed original layout and artwork for a unique line of cards specifically for wine bottles. Marketed to stores throughout Arizona and on a national level. Created original point-of-purchase displays, brand identity, collateral and all other design materials. Acquired new and managed all existing accounts.



Design Works Gaming

• United States
• Gambling Facilities and Casinos
• 1 - 100 Employee

• Graphic Design | Game Development | Marketing

  • Jun 2009 - Jun 2011

  Design Works Gaming is an industry leading game content provider. Responsible for creating and managing all marketing items. Created unique graphic user interfaces and implemented games for international clients. Design marketing pieces which are distributed to prospective clients internationally, and play a part in generating new business. Responsible for concept and creation of animated web banners on a monthly basis for Casino Vendors. Social media coordinator for Design Works Gaming and Faro Entertainment, establish and update media outlets. Write press releases for Faro Entertainment, a new venture developing games for the iPhone. Show less



Blufish Design

• United States
• Advertising Services
• 1 - 100 Employee

• Graphic Designer

  • Apr 2006 - Apr 2009

  Responsible for production and design on local and national accounts. Developed branding packages, ad campaigns, websites, multimedia promotions, other various marketing materials and copywriting. Create concepts for local and national campaigns. Update and manage corporate collateral (local and national builders). Perform pre-press production for all printed pieces and prepare files for interactive department. Worked with both local and national clients on a daily basis. Show less



Nomadic Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Graphic Designer

  • 2009 - 2009

  • Worked on National ad Campaigns for Subway, Omaha Steaks and Taste of Home • Worked on National ad Campaigns for Subway, Omaha Steaks and Taste of Home