Jen Potters

Digital Marketing Specialist at RevLocal
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Contact Information
us****@****om
(386) 825-5501
Location
Lincoln, Nebraska, United States, US

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Experience

    • United States
    • Advertising Services
    • 400 - 500 Employee
    • Digital Marketing Specialist
      • Feb 2023 - Present

    • E-Learning Providers
    • Founder and CEO
      • Nov 2021 - Present

      Harmony Archer is focused and dedicated to the wellness of our clients. Our services revolve around the personal and physical health of our clients or working with them on shifting to a positive mindset. • Business Administrative • Marketing campaigns and development on social media, including TikTok, Facebook, Facebook Reels, and Instagram • Search and discover new clients • Initial consultation • Ongoing client support • Development of leadership skills with team members • Prospect and recruit new team members • Training and development for both team members and clients Show less

    • United States
    • Photography
    • Business Owner
      • Feb 2015 - Dec 2021

      Focused Artistry is a locally owned photography business based out of Lincoln, NE. We specialize in all types of portrait, event and lifestyle photography. Focused Artistry is a locally owned photography business based out of Lincoln, NE. We specialize in all types of portrait, event and lifestyle photography.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Chief Revenue and Operating Officer
      • May 2020 - Aug 2021

      True North Technologies shifts your business into the digital age by creating engaging, affordable apps, and websites that connect you directly with consumers. We also offer SEO, branding, content writing, and social media solutions across all platforms. • Development of client success, client services, and client support departments from the ground up. Continuous focus on department efficiency, effectiveness, and client retention. • Redesign the sales department, process, and pricing structure, resulting in increased revenue growth in 11 months. 80% of which was from new business, 20% was from renewals and returned business from the client services team. • Implementation and design of the True North Technologies complete CRM system utilizing an outside software tool. The CRM tool automates and streamlines every process and technical aspect of the business allowing the company to work efficiently. • Complete Implementation of 6 new services. • Dramatically increased employee development and growth in 11 months. • High-level strategic planning for future growth. This includes: - 2021 service launches by quarter with strategic marketing launch campaigns, service deployment structure, internal job roles, training schedules, service pilot programs, and data analysis. - Business planning for future department and company growth. - Reporting and cost analysis for department budgets and pricing structures. - Partner relationship, pricing, and structure negotiation for services. Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Project Manager Remote Implementation Engineer
      • Nov 2019 - May 2020

      The Remote Implementation Engineer is responsible for the successful completion of project management of customers from the time they sign up with Toast until they are live. • Responsible for managing 40 to 60 customer projects from the time they sign up with Toast to when they are fully live. These responsibilities include: Welcome emails, kick off calls, site surveys to determine networking needs, remote installation of all hardware, manager and staff training, software configuration and go-live support. • Demonstrate impeccable organizational skills and project management acumen. Self-managed in daily tasks across all customer procedures and internal projects, meetings, and co-worker interactions. • Knowledge of basic networking configurations for customer's remote install needs. • Exceeded performance expectations each month. • Consistent positive feedback from customers after the project was complete. • Able to work and excel with minimal supervision and act independently to determine methods and procedures to create solutions. • Trusted to make decisions that affected the entire team. • Demonstrated ability to manage through difficult and ambiguous situations with limited management oversight. • Proven ability to manage key stakeholders with differing levels of influence and knowledge. Accomplishments: Quarterly Top Performer. Was able to hit top numbers surpassing even Senior Remote Implantation Engineers Show less

    • United States
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Security Account Manager North West Territory
      • Sep 2017 - Oct 2019

      Infogressive is a full-scale, Managed Security Services Provider, with a holistic approach to security. We serve small-medium size businesses and Managed Services Providers (MSP's) across the globe. • Delivered managed Cybersecuirty solutions to organizations all over the country with an emphasis on protecting and securing a busines's environment from attackers. • Prospected, maintained and created a new book of business with a focus on closes coming from net new clients. • Consistent Top Sales performer. • Prospected medium to large businesses focusing on VP and C-Level clients through cold calling, email and other marketing campaigns, and setting up and attending marketing events. • Set and held meetings in person and remote with tailored presentations on a large variety of Cybersecurity solutions and managed services. • Created and delivered complex quotes with proposals to clients. • Nurtured current clients and provided excellent customer service to new clients while moving them through the buying process. • Developed sales pipeline and excelled at producing metrics in CRM tool. Show less

    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Marketing Consultant
      • Jul 2016 - Sep 2017

      • Met and exceeded competitive new business goals, television sales goals and internet sales goals through independent research, prospecting, cold-calling, sales-lead pipeline management/development, setting and managing appointments, and delivering tailored sales presentations. Increased overall block-of-business by over 60% in a one year span. • Managed a diverse portfolio of multi-media advertising accounts ranging from national and regional accounts, to small businesses and entrepreneur accounts representing a large block-of-business. Product Portfolios included: TV commercials, web-based marketing solutions, and mobile-app-based advertising. • Served as a liaison between clients and creative/programming directors to ensure order accuracy and that advertising messages were consistent with the client’s needs, maintaining consistency of tone and message conveyed in the initial order and marketing copy. • Negotiated competitive marketing/advertising rates with regional and national agencies. · Accomplishments: Was recognized as a top sales revenue winner of a regional sales competition. · Due to demonstrated expertise and leadership in the following areas, was selected to develop and lead training curricula focused on building associate’s knowledge of digital/online advertising products and services, cold-calling techniques, and digital marketing/prospecting methods, resulting in significant sales increases. · Selected to go on multiple sales calls with team members to aid in the closing of the sale. Show less

    • United States
    • Insurance
    • 700 & Above Employee
    • Securities Licensed Client Service Representative
      • Jul 2015 - Mar 2016

      • Managed inquires from agents and direct clients relating to life insurance policies, annuities, and other fixed or variable investments and securities via phone and email. • Responsible for processing legal service request forms, illustrating sales proposals re quests, providing post-sale product support, processing general service requests, offering marketing and sales support to agents, and provided feedback/suggestions to management to help streamline departmental practices. Accomplishments Obtained SEC/FINRA Series 6 license Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Outside Marketing Consultant
      • Aug 2014 - Jan 2015

      Delivered cost-effective small business marketing solutions and customer relationship management (CRM) to organizations with an emphasis on optimizing digital marketing presence/effectiveness, and increasing consumer traffic/visibility. · Met and exceeded competitive new business sales goals through independent research, prospecting, cold-calling, sales-lead pipeline management/development, setting and managing appointments, and delivering tailored sales presentations. · Reviewed and analyzed existing contracts by performing product/account diagnostics, produced reports to demonstrate tangible results, and recommend new products/services in order to maintain/renew/and build existing block of business. · Developed original customized graphic/logo design, marketing materials, and ad-building/management solutions. · Accomplishments: Recognized as Top Regional Sales Performer (Revenue Generated) in training. Show less

    • United States
    • Travel Arrangements
    • 700 & Above Employee
    • Branch Manager
      • May 2009 - Aug 2014

      · Managed day-to-day operation of a 150+ vehicle location. Overall managerial responsibilities included: Driving sales and service performance expectations, managing inventory, interviewing, payroll, accounts payable/receivable, and conducting employee performance evaluations. · Developed and oversaw extensive b2b marketing campaigns to increase business including: cold calling, community outreach campaigns, prospecting, and relationship building. · Conducted daily and periodic analysis of branch income statements and cost reports. · Oversaw the hiring, training, coaching, and career development of branch staff. · Accomplishments: Recipient of multiple industry sales and service performance awards both individually and for the branch. Developed and trained many employees to move forward and successfully manage their own branches. Show less

    • Sales Associate
      • Sep 2008 - Apr 2009

      • Provided industry leading customer service, sales support, and product education. • Consistently met and exceeded competitive sales goals by building and developing personal client relationships (relying heavily on high quality customer service, follow-through, building rapport, product education, and by offering tailored product recommendations). • Generated and managed sales leads through independent research and networking, resulting in the creation of a comprehensive, growth-oriented, and sustainable block of business. • Managed retail branch logistics including inventory management (ordering product, shipping/receiving, order fulfillment), and coordinating/documenting product repairs. Accomplishments • Recognized as Top Sales Performer within the organization (multiple mos.) for leading the organization in sales revenue, demonstrating leadership, responsibility, and initiative above and beyond expectations, and for providing an outstanding customer service experience. Show less

    • Store Manager
      • May 2005 - Sep 2008

      - Head of management and responsible for team coaching, sales performances, ordering of products, scheduling, interviewing, payroll, and general store operations. - Marketing and Graphic Design work for all of the store’s advertisements. This includes: menus, posters, flyers, webpage, store handbook, performance tracking charts, coupons and work shirts. Marketing and organization of music events. This includes: booking of the artists, advertisements and running of sound. - Head of management and responsible for team coaching, sales performances, ordering of products, scheduling, interviewing, payroll, and general store operations. - Marketing and Graphic Design work for all of the store’s advertisements. This includes: menus, posters, flyers, webpage, store handbook, performance tracking charts, coupons and work shirts. Marketing and organization of music events. This includes: booking of the artists, advertisements and running of sound.

Education

  • University of Nebraska-Lincoln
    Bachelor of Arts (B.A.), Film/Cinema/Video Studies
    2003 - 2007

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