I managed Charlie as he headed up our social media and paid social team at Adorama. Charlie helped modernize our social media presence and improved the profitability of our social and digital ads. He educated our creative team on paid social through his reporting and knowledge of best practices. One of Charlie's big wins during his time with us was working with our development team to implement a product feed which enabled social commerce and dynamic product ads. We always counted on him to lead monthly reporting meetings with the CEO, and every month paid social delivered higher ROAS numbers out of Google Analytics. I would highly recommend Charlie to anyone who is looking to grow their business through social and digital advertising.

I worked with Charlie for several years, reporting to him at first and then working across departments on the same client teams. Charlie knows a great deal about both ads and the intricacies of social networks, why they work as they do (or don't), how to navigate their workflows or find workarounds when needed, what each network is good (and less good) for, when to take the reps seriously (or not), the kinds of audience sizes that lead to success, and how to measure that success. Charlie's greatest strength, however, is keeping a cool demeanor no matter how tough a challenge is in front of him. Charlie can see clearly what does and doesn’t matter and the grey areas in between. He understands his work for what it represents: a responsibility to the people involved in a project and to their values and priorities.

I managed Charlie as he headed up our social media and paid social team at Adorama. Charlie helped modernize our social media presence and improved the profitability of our social and digital ads. He educated our creative team on paid social through his reporting and knowledge of best practices. One of Charlie's big wins during his time with us was working with our development team to implement a product feed which enabled social commerce and dynamic product ads. We always counted on him to lead monthly reporting meetings with the CEO, and every month paid social delivered higher ROAS numbers out of Google Analytics. I would highly recommend Charlie to anyone who is looking to grow their business through social and digital advertising.

I worked with Charlie for several years, reporting to him at first and then working across departments on the same client teams. Charlie knows a great deal about both ads and the intricacies of social networks, why they work as they do (or don't), how to navigate their workflows or find workarounds when needed, what each network is good (and less good) for, when to take the reps seriously (or not), the kinds of audience sizes that lead to success, and how to measure that success. Charlie's greatest strength, however, is keeping a cool demeanor no matter how tough a challenge is in front of him. Charlie can see clearly what does and doesn’t matter and the grey areas in between. He understands his work for what it represents: a responsibility to the people involved in a project and to their values and priorities.

I managed Charlie as he headed up our social media and paid social team at Adorama. Charlie helped modernize our social media presence and improved the profitability of our social and digital ads. He educated our creative team on paid social through his reporting and knowledge of best practices. One of Charlie's big wins during his time with us was working with our development team to implement a product feed which enabled social commerce and dynamic product ads. We always counted on him to lead monthly reporting meetings with the CEO, and every month paid social delivered higher ROAS numbers out of Google Analytics. I would highly recommend Charlie to anyone who is looking to grow their business through social and digital advertising.

I worked with Charlie for several years, reporting to him at first and then working across departments on the same client teams. Charlie knows a great deal about both ads and the intricacies of social networks, why they work as they do (or don't), how to navigate their workflows or find workarounds when needed, what each network is good (and less good) for, when to take the reps seriously (or not), the kinds of audience sizes that lead to success, and how to measure that success. Charlie's greatest strength, however, is keeping a cool demeanor no matter how tough a challenge is in front of him. Charlie can see clearly what does and doesn’t matter and the grey areas in between. He understands his work for what it represents: a responsibility to the people involved in a project and to their values and priorities.