Experience

Fat Bottom Brewing

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Director

  • Aug 2021 - Present



LolaBleu Consulting

• Greater Nashville Area, TN

• Owner | Marketing Consultant

  • Mar 2018 - Present

  I work with events and small businesses to help them identify ways to use marketing to help them grow and succeed. I do everything from asset coordination, traditional media buying, digital media buying, social media maintenance and third party promotions. A success to me is a client's goal achieved. I work with events and small businesses to help them identify ways to use marketing to help them grow and succeed. I do everything from asset coordination, traditional media buying, digital media buying, social media maintenance and third party promotions. A success to me is a client's goal achieved.



BluePrint Strategy Solutions

• United States
• Financial Services
• 1 - 100 Employee

• Marketing and Operations Specialist

  • Jan 2021 - Apr 2022



Emporium Presents

• Greater Nashville Area, TN

• Director of Marketing

  • Sep 2013 - Mar 2018

  Emporium Presents, a national live events promotion company, is the result of a merger between Square Peg Concerts and Sherpa Concerts. As the head of the marketing department, I was tasked with managing the marketing staff and overseeing all marketing for our shows. This included media planning and buying, social media management, grassroots efforts, and PR coordination. Emporium Presents, a national live events promotion company, is the result of a merger between Square Peg Concerts and Sherpa Concerts. As the head of the marketing department, I was tasked with managing the marketing staff and overseeing all marketing for our shows. This included media planning and buying, social media management, grassroots efforts, and PR coordination.



BOK Center / SMG Tulsa

• Tulsa, Oklahoma Area

• Marketing Manager

  • Jun 2010 - Sep 2013

  o Served as the market and media expert for show promoters, including building show promotion budgets and plans, as well as media budgets and plans o Hired and supervised Marketing Coordinator, Tulsa Convention Center Marketing Manager, and seasonal marketing interns.  Worked with each member of marketing staff to set, meet and review annual, quarterly, and show goals, as well as personal career goals  Served as a support system for staff  Liaison between marketing staff and executive leadership  Resolve any and all show staffing issues o Built marketing plans for Special Events Department, including media planning, media buying, public relations, and event marketing o Collaborated with local third parties to gain maximum exposure for the building and individual shows  Organize trade promotions to promote shows .  Work with current sponsors to do promotions in order to give them the added value and exposure of working with individual shows o Developed and fostered strong relationships with members of the press in order to gain exposure and coverage for shows, the BOK Center, and SMG produced special events o Collaborated with Business Development Director to create and enhance revenue-generating relationships  Restructured monthly event calendar from being a $6000 expense to a $10,000 revenue stream  Developed the sales pitch that resulted in over $50,000 cash and trade media from local radio group o Worked with Premium Services Manager and Assistant General Manager to sell or trade unsold inventory  Created media trade banks with over ten media outlets resulting in over $70,000 in trade media over the last year o Perform market research and analysis for potential shows and events for Director of Booking, Assistant General Manager and General Manager  Developed sales pitches for promoters to bring specific large scale events to the venues  Serve as the market and media expert in the presentations Show less



Cubic, Inc

• Account and Traffic Manager

  • Sep 2006 - Jun 2010

  Develop yearly media budget for client with 9 separate operations Place print media in 7 regions based on approved yearly budgets Coordinate television and radio buys with freelance media buyer Help clients develop annual marketing budgets based on expected projects, needs, and unforeseeable needs. Help clients determine budgets for individual projects Work with clients to identify needs, marketing and sales opportunities Part of team to identify branding opportunities for specific clients Present and develop the brand strategy plan Develop and carry out marketing plan and brand strategy for multiple clients at once Schedule and monitor all on-going and current projects for all clients of the Agency Prioritize projects based on deadline, need, workload and capacity. Serve as project manager for multiple projects and clients Write copy for various projects as needed Develop scope of work for new business proposals Write and distribute formal estimates for work Locate appropriate vendors and printers for all projects Develop print and completion estimates for all projects Coordinate project completion with vendors and printers Show less



Cubic Creative

• Account Manager

  • Sep 2002 - Jun 2010

  I am an account and traffic manager. I love to work with clients who want to learn and explore how to best brand their company or products. I also love to work with the Interactive team for Clients as they build a new web site or add features to their existing Web site. I love print advertising, as well as producing commercials. I am an account and traffic manager. I love to work with clients who want to learn and explore how to best brand their company or products. I also love to work with the Interactive team for Clients as they build a new web site or add features to their existing Web site. I love print advertising, as well as producing commercials.



Clear Channel Television

• Account Executive

  • May 2006 - Sep 2006

  Develop methods to build and maintain a prospective client list Present marketing proposals to meet each prospective client's specific needs and budget Help prospective client's determine their target market and ways to reach them Help clients determine best use of budgeted media dollars Develop methods to build and maintain a prospective client list Present marketing proposals to meet each prospective client's specific needs and budget Help prospective client's determine their target market and ways to reach them Help clients determine best use of budgeted media dollars