Experience

Fingerpaint Group

• United States
• Advertising Services
• 300 - 400 Employee

• VP, Associate Creative Director, Copy

  • Sep 2021 - Present



McCann Health

• United States
• Advertising Services
• 400 - 500 Employee

• Associate Creative Director, Copy

  • Jan 2020 - Sep 2021

  • Oversaw creation of creative and conceptual content for US and global audience for multiple HIV therapies from ViiV Healthcare• Managed a team of copywriters, reviewing work and ensuring best practices are implemented• Completed projects in a deadline-driven agency environment• Co-created strategic initiatives with clients, collaborating throughout all stages of the creative process • Partnered with Account team to introduce initiatives that improve efficiencies across brand work Show less

• Group Copy Supervisor

  • Mar 2017 - Dec 2019

• Copy Supervisor

  • Nov 2014 - Feb 2017



ICC Lowe

• Parsippany, NJ

• Senior Writer

  • Dec 2013 - Nov 2014

  • Specialized in consumer writing, developing and implementing consistent messaging for campaign launches • Supported client and internal initiatives through participation in creative concepting sessions • Completed projects in a deadline-driven agency environment • Executed on digital tactics for clients, including websites and iPad visual aids • Regularly interacted with clients, presenting work and explaining rationale • Managed freelance writers, providing background materials and reviewing/revising work • Partial client list: Biogen Idec, Johnson & Johnson Vision Care Show less



Calcium+Company

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Copywriter, Creative Solutions

  • Oct 2010 - Dec 2013

  • Developed marketing copy for a range of healthcare clients, helping to build brand recognition across a number of media (print, social media, web, and video) • Utilized a range of advertising and copywriting techniques to establish market access for clients • Collaborated with Client Solutions, Quality Solutions, and Creative teams to execute projects efficiently and effectively • Communicated brand messages to a number of different audiences, including healthcare providers, patients, and corporate/sales personnel • Partial client list: Dendreon, Nautilus, Alkermes, Lundbeck, Ansell, Genentech Show less



TJP

• United States
• Advertising Services
• 100 - 200 Employee

• Copywriter, Copy Department

  • Nov 2009 - Oct 2010

  • Crafted multiple compelling promotional copy options for consumer and business-to-business applications: print/advertising, sell sheets, video/radio scripting, and sales kits • Maintained brand voice while developing concept ideas, including product name generation, promotions, overlays, and rationales • Focused on packaging, free-standing inserts, branding, brochures, and POP/POS displays • Partial Client List: Mars Snackfoods (M&M’S, Snickers, Dove Chocolate, Combos, Twix), Johnson & Johnson, Centocor, McNeil Consumer Pharmaceuticals (Motrin, Tylenol), LifeScan Show less



QVC

• United States
• Retail
• 700 & Above Employee

• Social Media Resource and Support

  • Apr 2008 - Nov 2009

  • Wrote blog entries in support of QVC event days and promotions• Teamed with Marketing department to research potential social networks for a QVC presence• Conducted research on the various types of conversations happening on social networks, determining the most effective way to introduce QVC into these media• Participated in ongoing brainstorming sessions with the social media team, developing• Created written content for the QVC Facebook page, utilizing both my knowledge of the company and promotional background to craft effective copy for this social space• Posted tweets on QVC's Twitter page, giving followers an employee's behind-the-scenes perspective Show less

• Promotional Content Copywriter

  • Oct 2006 - Nov 2009

  • Performed copywriting duties associated with the creation and maintenance of promotional content for QVC.com, including Wellness & Sports, For the Home, Electronics, and additional specialty categories• Worked directly with Sales Managers, designers, and HTML developers to create strong promotional concepts to support on-air programming and positioning• Oversaw the routing of QVC.com promotions, working to meet multiple deadlines from brief to delivery• Trained new writers and developed a “Welcome Packet” that outlined writing standards and guidelines• Collaborated with Product Administrators to develop effective SEO content to drive traffic to QVC.com• Researched external sites to help develop effective copy for promotions and maintain a competitive edge• Partnered with Legal to ensure that finalized copy is fully vetted• Wrote and edited content in support of QVC's Insider print publication and monthly e-newsletters• Self-edited all work before submission and completed regular quality checks of QVC.com to ensure accuracy, brand/content consistency, and proper navigation flow at all times Show less



Berks-Mont Newspapers

• Editorial Intern

  • May 2005 - Aug 2005

  • Wrote articles for newspapers owned by Berks-Mont, including The Boyertown Area Times, Community Connection, Oley Valley Sentinel, Southern Berks News, Hamburg Area Item and Kutztown Area Patriot • Wrote articles for newspapers owned by Berks-Mont, including The Boyertown Area Times, Community Connection, Oley Valley Sentinel, Southern Berks News, Hamburg Area Item and Kutztown Area Patriot



Albright College

• Higher Education
• 300 - 400 Employee

• College Relations Intern

  • Jan 2005 - May 2005

  • Assisted in editing and writing of the Albright Reporter, a publication distributed to all former and current Albright students. Included in the publication were reports on outstanding achievements of faculty, staff and students as well as features on notable alumni • Edited the faculty newsletter, The Lowdown, rephrasing and restructuring press releases and other information to be more succinct to fit within the confines of the newsletter • Composed press releases featuring events and activities on campus Show less