Director, Cultural Insights

• Aug 2022 - Present

Research Director

• Apr 2020 - Aug 2022

Areas of coverage: Consumer and Culture Top Trends; COVID-19 Pandemic, Inflation, Russian Invasion of Ukraine and U.S. Consumers; Brand activism; Digital Marketing Strategy and Execution.– Identify and prioritize critical consumer and cultural insights that must inform clients’ brand positioning, customer experience, media and advertising plans. Design and execute large-scale syndicated research projects from hypothesis and research plans to data collection, analysis, synthesis and research delivery. – Develop and manage the Digital Marketing Strategy and Execution (DMSE) research agenda. Ensure timely delivery of relevant and actionable research. Approve, review, and edit all DMSE content to meet methodological and editorial standards. – Develop proprietary quantitative consumer surveys and online consumer panel activities: survey scoping, stakeholder input management, question design, testing, and special sample/quota considerations. Show less

Senior Principal Researcher, Consumer Insights

• Oct 2017 - Mar 2020

Areas of coverage: Global consumer insights, Life stage research, Amazon. Direct management responsibilities.– Lead global consumer research group: covered 16 markets in Latin America, Canada, Europe and Asia. Managed staff researchers and maintained the network of 30+ research contractors in global markets. Responsible for quality and timeliness of the syndicated publishing pipeline, data collection, and adherence to proprietary research methodology. – Coached and mentored direct reports and other team members to help build team quantitative data analysis and visualization capabilities. Guided and supported the team during the challenging enterprise and product integration process post-acquisition. – Delivered live client presentations, webcasts, and one-on-one client calls to represent existing proprietary research and help connect the insights to clients’ next best actions. Show less

Senior Research Analyst, Global Consumer Insights and Custom Research

• Feb 2015 - Oct 2017

Areas of coverage: Global consumer insights, Custom research solutions, Multicultural segments, Food and Beverage, Financial Services and Retail.– Custom research: Scoped and delivered end-to-end custom research projects (global and U.S.). Research modalities included segmentation studies, target profile reports, demographic deep-dives, cultural trend spotting, product and path-to-purchase research. Established new reporting and design standards for custom inquiry projects; trained research staff assigned to each project, prepped strategists for live report delivery. – Staff coaching and mentorship: served as a liaison between discrete data and editorial teams during the research team integration process; served as a formal onboarding coach for new hire researchers. Show less

Studio co-owner, Yoga instructor

• Aug 2012 - Jul 2013

Managed a group of yoga and fitness instructors, supervised administrative and finance functions. Taught regular group and private sessions. Managed a group of yoga and fitness instructors, supervised administrative and finance functions. Taught regular group and private sessions.

Business Analyst, Local Content Lead Specialist, Research Analyst

• Aug 2005 - Oct 2011

Extensive experience in a variety of business functions: from Public and Government Affairs, HR, Business Services to National Content management. Worked with a wide network of internal cross-functional and international teams. Managed National Content reporting and compliance by oil and gas services contractors. Monitored performance of company-sponsored CSR projects. Extensive experience in a variety of business functions: from Public and Government Affairs, HR, Business Services to National Content management. Worked with a wide network of internal cross-functional and international teams. Managed National Content reporting and compliance by oil and gas services contractors. Monitored performance of company-sponsored CSR projects.