Growth Manager

• May 2023 - Present

Quality Improvement Consultant

• Jan 2022 - Apr 2023

Stanford Health Consulting Group is a pro-bono consulting organization dedicated to improving patient care by providing innovative solutions for the most pressing healthcare delivery challenges for Stanford Hospital and community partners • Led a remote consultants team through a cross-departmental quality improvement project focusing on C. difficile infection rates • Analyzed large datasets, performed a hospital-wide current state analysis, and investigated key drivers that influence… Show more Stanford Health Consulting Group is a pro-bono consulting organization dedicated to improving patient care by providing innovative solutions for the most pressing healthcare delivery challenges for Stanford Hospital and community partners • Led a remote consultants team through a cross-departmental quality improvement project focusing on C. difficile infection rates • Analyzed large datasets, performed a hospital-wide current state analysis, and investigated key drivers that influence infection rates using qualitative and quantitative research methods • Initiated the first innovative bottom-up, in-depth qualitative analysis for infection prevention at Stanford Hospital, successfully uncovered 4 overlooked issues that led to high infection rates, and presented a plan of action for infection control management Show less Stanford Health Consulting Group is a pro-bono consulting organization dedicated to improving patient care by providing innovative solutions for the most pressing healthcare delivery challenges for Stanford Hospital and community partners • Led a remote consultants team through a cross-departmental quality improvement project focusing on C. difficile infection rates • Analyzed large datasets, performed a hospital-wide current state analysis, and investigated key drivers that influence… Show more Stanford Health Consulting Group is a pro-bono consulting organization dedicated to improving patient care by providing innovative solutions for the most pressing healthcare delivery challenges for Stanford Hospital and community partners • Led a remote consultants team through a cross-departmental quality improvement project focusing on C. difficile infection rates • Analyzed large datasets, performed a hospital-wide current state analysis, and investigated key drivers that influence infection rates using qualitative and quantitative research methods • Initiated the first innovative bottom-up, in-depth qualitative analysis for infection prevention at Stanford Hospital, successfully uncovered 4 overlooked issues that led to high infection rates, and presented a plan of action for infection control management Show less

Graduate Student Researcher

• Jan 2022 - Dec 2022

MOV'D is an NIH-funded research study, testing the effectiveness of short exercise breaks on improving productivity, mood, exercise habits, and well-being. • Implemented project management tools and procedures to reach project deliverables, strategize efforts, monitor the status of tasks, and enforce deadlines • Led a literature review and conducted market research on consumer-wearable activity trackers and their latest uses for health promotion and sedentary behavior prevention MOV'D is an NIH-funded research study, testing the effectiveness of short exercise breaks on improving productivity, mood, exercise habits, and well-being. • Implemented project management tools and procedures to reach project deliverables, strategize efforts, monitor the status of tasks, and enforce deadlines • Led a literature review and conducted market research on consumer-wearable activity trackers and their latest uses for health promotion and sedentary behavior prevention

Marketing Lead – Wellness

• Jun 2019 - Aug 2021

B&H Photo is the leading US professional photography equipment retailer and advisory service provider • Repositioned the brand and introduced it to a completely new segment of customers (wellness) by identifying new partners and crafting a new branding strategy, including messaging, social media presence, experimental events, and setting new success metrics • Led negotiations with over 50 influencers, wrote partnerships contracts and executed over 30 influencer marketing campaigns •… Show more B&H Photo is the leading US professional photography equipment retailer and advisory service provider • Repositioned the brand and introduced it to a completely new segment of customers (wellness) by identifying new partners and crafting a new branding strategy, including messaging, social media presence, experimental events, and setting new success metrics • Led negotiations with over 50 influencers, wrote partnerships contracts and executed over 30 influencer marketing campaigns • Worked closely with the company’s key partners and vendors such as Canon and DJI, overseeing account strategy and finances, leading multiple projects simultaneously, and producing high-profile co-branding events with 150+ participants in each • Led a cross-functional 12-member team through planning, logistics, and execution of the company’s biggest influencer event in NYC • Managed a “Product Loaner Program” - enabling content creators to test and provide feedback on new products while supporting products’ market launches with social media exposure Show less B&H Photo is the leading US professional photography equipment retailer and advisory service provider • Repositioned the brand and introduced it to a completely new segment of customers (wellness) by identifying new partners and crafting a new branding strategy, including messaging, social media presence, experimental events, and setting new success metrics • Led negotiations with over 50 influencers, wrote partnerships contracts and executed over 30 influencer marketing campaigns •… Show more B&H Photo is the leading US professional photography equipment retailer and advisory service provider • Repositioned the brand and introduced it to a completely new segment of customers (wellness) by identifying new partners and crafting a new branding strategy, including messaging, social media presence, experimental events, and setting new success metrics • Led negotiations with over 50 influencers, wrote partnerships contracts and executed over 30 influencer marketing campaigns • Worked closely with the company’s key partners and vendors such as Canon and DJI, overseeing account strategy and finances, leading multiple projects simultaneously, and producing high-profile co-branding events with 150+ participants in each • Led a cross-functional 12-member team through planning, logistics, and execution of the company’s biggest influencer event in NYC • Managed a “Product Loaner Program” - enabling content creators to test and provide feedback on new products while supporting products’ market launches with social media exposure Show less

Health Coaching and Personal Training Practice

• Jun 2017 - Aug 2021

• Built a practice that has trained and coached over 40 clients • Developed customized health and fitness plans for 6-12 clients at a time and maintained long-lasting client relationships and • Published wellness and fitness articles online, with the latest article published in The Stanford Daily • Built a practice that has trained and coached over 40 clients • Developed customized health and fitness plans for 6-12 clients at a time and maintained long-lasting client relationships and • Published wellness and fitness articles online, with the latest article published in The Stanford Daily

Product Consultant

• Mar 2020 - Jun 2020

Sency is a pioneering AI-based health tech startup, using computer vision technologies to optimize workouts • Analyzed partner, trainer and trainee customer voices and needs, conducted market analysis by evaluating current industry trends and product differentiation for Sency’s product (FitV), and shaped the value proposition of Sency’s product accordingly • Worked closely with the CEO and CPO on the business development strategy as well as designing the product roadmap based on a… Show more Sency is a pioneering AI-based health tech startup, using computer vision technologies to optimize workouts • Analyzed partner, trainer and trainee customer voices and needs, conducted market analysis by evaluating current industry trends and product differentiation for Sency’s product (FitV), and shaped the value proposition of Sency’s product accordingly • Worked closely with the CEO and CPO on the business development strategy as well as designing the product roadmap based on a consumer behaviors analysis, each user’s needs and personas • Established partner relationships, managed outreach, and led engagements with top trainers and gyms in the US Show less Sency is a pioneering AI-based health tech startup, using computer vision technologies to optimize workouts • Analyzed partner, trainer and trainee customer voices and needs, conducted market analysis by evaluating current industry trends and product differentiation for Sency’s product (FitV), and shaped the value proposition of Sency’s product accordingly • Worked closely with the CEO and CPO on the business development strategy as well as designing the product roadmap based on a… Show more Sency is a pioneering AI-based health tech startup, using computer vision technologies to optimize workouts • Analyzed partner, trainer and trainee customer voices and needs, conducted market analysis by evaluating current industry trends and product differentiation for Sency’s product (FitV), and shaped the value proposition of Sency’s product accordingly • Worked closely with the CEO and CPO on the business development strategy as well as designing the product roadmap based on a consumer behaviors analysis, each user’s needs and personas • Established partner relationships, managed outreach, and led engagements with top trainers and gyms in the US Show less

Marketing Consultant

• Aug 2018 - Apr 2019

Preen.Me is a social business intelligence advisory and software startup providing solutions to CPG brand teams • Supported VP Brand Relations with sales and business development, pitching prospective clients and winning engagements with leading brands such as Unilever, Estee Lauder, and Revlon • Crafted multi-channel social media strategies and execution plans together with client brand teams as part of each engagement Preen.Me is a social business intelligence advisory and software startup providing solutions to CPG brand teams • Supported VP Brand Relations with sales and business development, pitching prospective clients and winning engagements with leading brands such as Unilever, Estee Lauder, and Revlon • Crafted multi-channel social media strategies and execution plans together with client brand teams as part of each engagement