Head of Ad Monetisation

• Jul 2022 - Present

• Owning the Ad Monetisation features and AB testing strategy – Included Revenue Forecast by project • Track and report on the main Ad KPIs • Relationship management of external partners and agency (following industry trends and new products for future opportunities, incentive negotiations) • Improving Ad placements and testing new Ad formats • Working closely with the Analytics team to improve the AB testing process for the company • Collaboration with the Live Ops team for the segmentation implementation and events coordination. • Working with the Tech and QA teams on SDK integrations and upgrades Key result: +20% uplift on the Ad ARPDAU in Q4 2022 vs Q3 Show less

Head of Ad Monetisation

• Apr 2021 - Jul 2022

Ad Monetisation• Build and implement the Ad monetisation strategy for all 4 games of the portfolio • Relationship management of external partners (Google, Vungle, Facebook, Unity…): Campaign management and Incentive negotiation• Track main KPIs Ad metrics on a daily basis and taking actions when needed.• Working closely with the Product Directors to ensure the best placements and rewards to players• Working closely with the Data science team to develop Ad monetisation predictive models for a better segmentation and understanding of the Ad User behaviour • Collaboration with the CRM team for the segmentation implementation and optimisation of the Ad User lifecycle.• Creating brief and communicate business priorities to the Tech and QA teams• Providing reports, presentations and various other documentation to board members.Results: +84% revenue Growth Year on Year User Acquisition• Building User Acquisition Strategy and Budget for various Ad Networks (Unity, Vungle, Applovin...)• Negotiating incentive with new and existing partnersResults: Monthly Spend multiplied by 4 Year on YearPeople Management: 4 reports in total (UA & Ad Monetisation) Show less

Ad Monetisation Lead

• Jul 2019 - Apr 2021

Ad Monetisation• Build and implement the Ad monetisation strategy for all 4 games of the portfolio • Relationship management of external partners (Google, Vungle, Facebook, Unity…): Campaign management and Incentive negotiation• Track main KPIs Ad metrics on a daily basis and taking actions when needed.• Working closely with the Product Directors to ensure the best placements and rewards to players• Working closely with the Data science team to develop Ad monetisation predictive models for a better segmentation and understanding of the Ad User behaviour • Collaboration with the CRM team for the segmentation implementation and optimisation of the Ad User lifecycle.• Creating brief and communicate business priorities to the Tech and QA teams• Providing reports, presentations and various other documentation to board members. User Acquisition• Building User Acquisition Strategy and Budget for various Ad Networks • Negotiating incentive with new and existing partners People Management Show less

Business School Speaker

• Apr 2019 - Jun 2022

Marketing Manager

• Jul 2018 - Jul 2019

-Driving traffic through internal channels (Emailing, Amazon website placements and retail app) -Paid media activities to increase brand awareness and traffic on the Appstore -Marketing campaigns implementation to improve engagement and reactivation within the Appstore (increase of App downloads, Time spent, and Revenue) -Responsible of Merchandising of the Amazon Appstore (including Fire TV) – collaboration with the Product Team to implement new features and optimise design of the platform Show less

Senior Performance Marketing Executive

• Aug 2016 - Jul 2018

- Creation and optimisation of mobile marketing campaigns for all King games (Candy Crush franchise, Farm Heroes…) worldwide with different Ad networks and digital partners – User acquisition and retargeting - Analysing the effectiveness of campaigns and make sure they reach KPIs targets (ROI, ITI, CTR…) – Creation of Dashboards and Reports on Looker and internal tools - Working with the Brand Creative Studio to deliver impactful and on brand creatives - Identifying new partners and also developing relationships with existing partners - Coordinating internally with different stakeholders -People Management Show less

Online Marketing Executive

• Apr 2015 - Aug 2016

- Social Media Ads (Facebook, Twitter...) and Display banners: Creation of ads and content - working closely with the graphic designers -Affiliates: Developing the strategy by increasing the affiliate networks in collaboration with an agency ·Shopping comparison website: Developing and implementing a strategy on this channel to increase volume and performances (Prospection of new partnership, feed management optimization) -Retargeting: Managing the campaigns (Criteo Mail and Banners) -Monitoring the global activity: Follow-up of all online marketing channels performances that have been implemented to drive users acquisition (Weekly and Monthly reports -KPIs = CVR, CTR, CPC, Sales, ROI...) ·Implementing and Managing Partnerships with other brands (ie. Collaboration with My Little Paris) -SEO: Developing the SEO strategy Show less

Junior Brand Manager

• Nov 2013 - Oct 2014

· Implementation of promotion and communication actions (Brochures, Marketing Tools, Power Point Presentation…) · Conception and follow-up of Promotional Campaigns (Couponing, Voucher…) · Digital Media Plan deployment in collaboration with Media Agencies (Search (SEO, SEM), Banners, Emailing, Social Media…) and KPIs optimisation · Panel Analysis (Consumer and Distributor), Reporting, and Sales Monitoring · Project Management with the European Team · Point of Sales Advertising development and conception Show less

Marketing Analyst

• Sep 2012 - Sep 2013

-Follow-up of Sales Key Performance Indicators -Creation of weekly / monthly commercial reporting and dashboards -Market studies -Business intelligence -Follow-up of Sales Key Performance Indicators -Creation of weekly / monthly commercial reporting and dashboards -Market studies -Business intelligence

Commercial Counselor

• Jun 2011 - Sep 2011

-Support to consumer service -Data reports based on Excel and AS400 (computer software) -Support to consumer service -Data reports based on Excel and AS400 (computer software)