Experience

Indus Valley School of Art and Architecture

• Pakistan
• Higher Education

• Visiting Faculty

  • Jun 2022 - Present

  Developing and tutoring course structure for "Diploma in Creative Advertising". This is a 24 week course divided in 4 modules that introduces, enhances and upskills the proficiency of a candidate in the fields of marketing and advertising. The course is designed to give a full hands-on, practical experience of creative process under the supervision of experienced professionals, who have also been teaching and mentoring young people. Developing and tutoring course structure for "Diploma in Creative Advertising". This is a 24 week course divided in 4 modules that introduces, enhances and upskills the proficiency of a candidate in the fields of marketing and advertising. The course is designed to give a full hands-on, practical experience of creative process under the supervision of experienced professionals, who have also been teaching and mentoring young people.


Hybrid Bound
• Pakistan
• Advertising Services
• 1 - 100 Employee
• Director

  • Dec 2018 - Present

Activation Factory Pakistan
• Pakistan
• Marketing Services
• 1 - 100 Employee
• Director

  • Mar 2017 - Present


Habib Insurance Company Ltd

• Insurance
• 1 - 100 Employee

• Manager Marketing Communications and PR

  • Dec 2015 - Jun 2017

  Core Responsibilities: • Create, implement and oversee communications programs, be it internal or external that effectively describe and promote the organization and its products. • Responsible for communicating key messages to defined target audiences to establish goodwill and understanding between the industry and its stakeholders. • To monitor the publicity that is generated on behalf of the industry, as well as liaising on an everyday basis with the executive management team to update and report on the success of the publicity. Show less



Manhattan Communications Pvt. Ltd.

• Pakistan
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Aug 2011 - Dec 2015

  Core Responsibilities: • Monitor and oversee implementation of day-to-day activities of program execution according to the strategic plan to carry through Client's marketing strategies and ultimately accomplish Client's marketing objectives while managing client and agency expectation. • Meet regularly with the senior management to review and strategize overall development and growth of the accounts to develop strategic briefs and contact reports for internal and external stakeholders. • Participate in client planning process (assessment, situation analysis, brand planning and development of strategic direct marketing plans). • Act as a liaison with our offices around the world for all creative jobs aligned globally and executed for different regions such as Arabian Peninsula, Middle East, Central Europe, etc., particularly for P&G brands. Show less



Signtech Solutions

• Advertising Services

• Co-Founder

  • Dec 2007 - Aug 2012

  From 2007 - 2012, SignTech Solutions offered its experience and support, to those wishing to add a touch of personality and identity to their businesses. SignTech Solutions achieved, in 5 years of activity, the experience of producing several types of different branding products, each one with the particularities imposed by the most exigent clients. Just to name a few of our clients: Carlton Hotels Resort & Club, Mobilink (Jazz), Fifth Avenue, Dolmen Group, The Body Shop, Gelato Affairs, J., Amir Adnan, Caltex Oils Pakistan etc. Show less



Scottish Power

• Utilities
• 1 - 100 Employee

• Assistant Sales Manager

  • Feb 2003 - Aug 2007

  - Supervision and sole responsibility of 17 sales personnel and their performances - Training and motivational workshops on a weekly schedule, including role-plays - Maintaining records of targets achieved, individually and as a team - Monthly/weekly/daily reporting e.g. sales figures, employee status, payroll, variance reports, etc. - Supervision and sole responsibility of 17 sales personnel and their performances - Training and motivational workshops on a weekly schedule, including role-plays - Maintaining records of targets achieved, individually and as a team - Monthly/weekly/daily reporting e.g. sales figures, employee status, payroll, variance reports, etc.



Safestore Holdings Ltd.

• Sales Executive

  • Jan 2001 - Feb 2003

  The responsibilities included; manning the store, walk-in customer services, touring the facility with the customers, complete profiling, cold calling, maintaining records over the system, etc. The responsibilities included; manning the store, walk-in customer services, touring the facility with the customers, complete profiling, cold calling, maintaining records over the system, etc.