Chief MarCom & Platform Officer

• Oct 2022 - Present

Acting Group Chief Communications Officer

• Aug 2021 - Oct 2022

Combient Group works with a network of Nordic industry leaders on a joint mission to speed up the transformation. Today, the Combient network count 34 companies, 780,000 employees and €180 billion in total revenue. The network is collaborating under a shared non-disclosure agreement across boards, management and business units.As a Chief Communications Manager I'm responsible for all communication efforts and drive existing internal and external communication channels – within the associate network of 34 leading Nordic companies – such as newsletters, executive reports, online community platform, website, media, webinars, events, podcasts etc.Other responsibilities are: - Lead Combient’s communication plan- Form and execute external and internal communication activities, including newsletters and executive reports, communication around conferences and events, media activities- Member of the executive management team and supporting with communication advisory, strategy and operational work- Support the relationship management team and the other units within Combient Group with communication advisory, strategy and operational work Show less

Interim Press Officer and Communications Specialist

• May 2021 - Jul 2021

Head of Marketing

• Nov 2020 - Apr 2021

Gifted is a platform company and e-commerce startup based in Stockholm and Colombo on a mission to make people connect and spread joy through gifts around the world. As a Head of Marketing I am involved in creating the most intuitive user experience in today’s mobile age allowing brands to deliver contactless and fun customer experiences. - Strategically and operationally responsible for marketing, campaign management, customer experience, PR, visual identity and branding. - Responsible for the marketing part in business development, developing new platforms and expansion to new markets. - Member of the Management team, Head of the Marketing team. Show less

Marketing Manager

• Jan 2020 - Apr 2020

Strategically and operationally responsible for all marketing and communication projects such as social media marketing, events, PR, influencer marketing and CSR activities. Member of the Management team and leader of a small but mighty marketing and communication team. Left due to Covid-19 and its massiv impact on the hospitality industry. Strategically and operationally responsible for all marketing and communication projects such as social media marketing, events, PR, influencer marketing and CSR activities. Member of the Management team and leader of a small but mighty marketing and communication team. Left due to Covid-19 and its massiv impact on the hospitality industry.

In transition.

• Apr 2019 - Oct 2019

Head of Digital Marketing, Nordics

• Sep 2017 - Mar 2019

Leading a team of four people (Acquisition Manager, SoMe and Content Manager, Web Product Owner and Web Analyst).Involved in a rebranding project and main responsible for the development of new websites and other digital activities around this project.Head of the growth hacking team which responsibilities is to generate business growth as well as coming up with new business initiatives.Working closely with the sales team and are setting up forecasts, KPIs to ensure profitable growth from the digital channels. Show less

Digital Account Director

• Mar 2017 - Aug 2017

Responsible for communication and marketing projects for Mercedes-Benz Sweden in all channels, online and offline. Managed different advertising activities for other clients such as Singapore Airlines and Bolighed. Responsible for communication and marketing projects for Mercedes-Benz Sweden in all channels, online and offline. Managed different advertising activities for other clients such as Singapore Airlines and Bolighed.

Senior Digital Marketer

• Feb 2015 - Mar 2017

Strategic advisor in digital marketing; from situation analysis (in areas such as websites, SEO, Adwords, PR, Content, SoMe, CRO, competitors, alignment to business plan etcetera), to development of action plan and project management. Strategic advisor in digital marketing; from situation analysis (in areas such as websites, SEO, Adwords, PR, Content, SoMe, CRO, competitors, alignment to business plan etcetera), to development of action plan and project management.

Digital Communications Manager, Global Marketing

• Oct 2012 - Feb 2015

Involved in developing and rolling out Coloplast’s new website to 47 countries. Responsible for following business area’s digital presence: Skin Care, Wound Care, Surgical Urology and Corporate such as Career, Press and Investor Relations. Where two of the business areas are placed in the USA and France. Single point of contact to 14 countries in four continents. Responsible for the translation process for all countries. Managing projects with team members across the organisation and different suppliers such as IT-department, different business area owners, web agencies, translation agency, advertising agency and media agency. Show less

Digital Marketing Manager

• Nov 2009 - Oct 2012

Responsible for all external digital channels such as websites (www.fastighetsbyran.se, www.therealestateagency.es), mobile site, mobile applications, social media channels, SEO/SEA and digital campaigns. Responsible for budget, the digital strategy, digital identity, digital roadmap and development of all external digital channels. Involved in many of the company’s other business as most of them are implemented in the digital channels. Managed projects with team members across the organisation and different suppliers such as IT-department, Sales, Research and Development, advertising agency, PR agency and media agency. The Swedish website was generating customer leads worth more than 85 million SEK in 2011; a number that has increased with approximately 20 million each year since I started 2009. Show less

Planner, Client Manager, Project Manager

• Apr 2007 - Nov 2009

Responsible for the digital communications and marketing projects for the SCA Feminine Category, a global actor within the FMCG market. Strategically adviser and Planner for several award winning global campaigns. Responsible for budget, project members, web analytics and strategically advice to the clients. Involved in the global brand identity work and campaigns for the client, together with the branding, PR and media agencies. Have also been managing different digital projects such as implementation of portals, external and internal web sites for different global and local B2C and B2B companies such as Citroën, Sweco, Erik Olsson, Kone and Wise Group. Show less

Infomaster/ Digital Communications Manager

• Sep 2002 - Nov 2005

Responsible for the company’s 200 websites, intranet and extranet – development, structure, layout and web organisation (www.jm.se). Supervised and trained the 40 web editors in how to work with the websites. Member in the Executive Marketing Group. Engaged in different web expert panels and spokes person at public events. Responsible for the rebuilding of JM’s investor relations and housing websites which resulted in a top award at Web Service Award 2004 and ranking increase from 40 to 21 in H&H Web ranking 2004. Show less

Public Relations Officer

• Jan 2001 - Jan 2002

Editor for the internal newsletter, the intranet and Extranet. Responsible for the Annual Report and the brand identity system. Involved in the inter departial campaign group, the group for developing the employee’s competence in communications and in the branding group. Editor for the internal newsletter, the intranet and Extranet. Responsible for the Annual Report and the brand identity system. Involved in the inter departial campaign group, the group for developing the employee’s competence in communications and in the branding group.

Researcher/Consultant

• Sep 1999 - Feb 2000

Conducted qualitative research and analysis. Conducted qualitative research and analysis.

Restaurant and Bar Manager

• Jun 1991 - Dec 1996

Involved in launching and managing Sting, a 400 sqm bar/restaurant/nightclub - Hired waiters and bartenders. - Negotiated with suppliers and contractors. - Managed the grand opening event Involved in launching and managing Sting, a 400 sqm bar/restaurant/nightclub - Hired waiters and bartenders. - Negotiated with suppliers and contractors. - Managed the grand opening event