Lina Trifon
Sr. Product Manage, Accessibility & DEI at Ovia Health- Claim this Profile
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Bio
Credentials
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Python Programming For Everybody
CourseraSep, 2015- Nov, 2024 -
Content Strategy for Professionals: Engaging Audiences for Your Organization
CourseraFeb, 2014- Nov, 2024 -
Gamification
CourseraJan, 2014- Nov, 2024 -
UXV Certification
UXVision
Experience
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Ovia Health
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Sr. Product Manage, Accessibility & DEI
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Jun 2021 - Present
Ovia Health is the leading maternity and family benefits solution for employers and health plans. Ovia Health's benefits help women and parents grow their families and their careers, while reducing healthcare costs, improving clinical outcomes, and helping employers retain and attract talent. + Building and leading team in conceptualizing and planning enhancements to product features and content to align with WCAG 2.0 AA compliance + Promoting the strategic vision and mission for inclusive design & accessibility in the organization + Conducting WCAG assessments of the Ovia apps (iOS, Android) and web products to identify and clearly document accessibility issues + Developing materials to support the product and engineering team and lead the accessibility project Show less
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FULLBEAUTY Brands
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United States
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Retail Apparel and Fashion
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500 - 600 Employee
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Product Manager
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Oct 2018 - Sep 2020
Responsible for the Product Management and digital roadmap of 8 uniquely branded e-commerce sites of a $700 Mil/yr + direct to consumer apparel organization. + Drove the product roadmap, backlog and priority for 20+ developers, architects, and QA engineers, both in-house and offshore, in an Agile (SCRUM) environment. + Led migration of 8 brands to universal cart within 1 year which resulted in a significant increase in revenue. + Led migration and replatforming from a legacy platform to SalesForce Commerce Cloud of a brand within less than 1 year, which resulted in significant savings. + Led California Privacy Act compliance project, achieving CCPA compliance within less than 6 months. + Led Web Accessibility (WCAG) project to resolve accessibility violations, created training materials and company best practices, trained technical teams and business stakeholders (including C-level). + Levered data from site analytics, session recordings, A/B testing tools, customer feedback and other sources to lead the digital roadmap and vision of the ecommerce platform, hosted by SalesForce Commerce Cloud (Demandware). + Stakeholder management of 20+ people at a time (marketing, design, development, IT, e-commerce, data, legal and the executive team). Show less
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Various Non Profit organizations
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Civic and Social Organizations
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700 & Above Employee
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Product / UX Consultant
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Jan 2016 - Oct 2018
Clients include: ALDES, College Enrollment, West Side Campaign Against Hunger etc. + Led cross-functional teams on web development projects through the full product lifecycle. + Worked closely with stakeholders to identify business needs and create product roadmaps. + Collaborated with designers to define the product requirements into wireframes, prototypes and high-fidelity designs. Clients include: ALDES, College Enrollment, West Side Campaign Against Hunger etc. + Led cross-functional teams on web development projects through the full product lifecycle. + Worked closely with stakeholders to identify business needs and create product roadmaps. + Collaborated with designers to define the product requirements into wireframes, prototypes and high-fidelity designs.
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Comrax
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Israel
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Project Manager / UX Designer
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2014 - 2015
Digital Agency providing UX and development for web and mobile apps across multiple industries: healthcare, education, government and e-commerce. + Led a cross-functional team of 10 (developers, QA, IT and designers) on product development. + Managed multiple projects through their full product development lifecycle. + Designed multiple web and mobile interfaces creating wireframes, product specifications, storyboarding, prototypes, sitemaps, etc. + Redesigned a patient self-reporting questionnaire for Abbvie patient kiosk to improve completion rate and lower patient frustration. + Delivered sales presentations on solutions and services that meet clients’ needs. Show less
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More Than Friends
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1 - 100 Employee
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Product Owner
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2011 - 2013
Managed and operated one of the leading dating applications serving the Jewish religious community in Israel. + Optimized internal work processes by improved ux which resulted in improving productivity by 80%. + Drove customer retention and management efforts with 75% success rate. + Initiated and implemented QA testing. Managed and operated one of the leading dating applications serving the Jewish religious community in Israel. + Optimized internal work processes by improved ux which resulted in improving productivity by 80%. + Drove customer retention and management efforts with 75% success rate. + Initiated and implemented QA testing.
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Traffic 3
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Israel
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Product Manager
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2010 - 2011
First hire at an early stage B2B Adtech Startup. + Led the full product lifecycle of the web products, from concept to successful release. + Managed the B2B strategic partnerships, resulting in 300% increase in sales volume. First hire at an early stage B2B Adtech Startup. + Led the full product lifecycle of the web products, from concept to successful release. + Managed the B2B strategic partnerships, resulting in 300% increase in sales volume.
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Shalom College for Confidence and Health
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Israel
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Wellness and Fitness Services
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1 - 100 Employee
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Operations Manager
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2008 - 2010
Part-time employee at a college offering certificate studies in education. + Led project for website redesign and migration to Wordpress from concept to launch, including creating the UX design. + Created work processes for employee hiring, student registration and course management. + Managed a team of 4. Part-time employee at a college offering certificate studies in education. + Led project for website redesign and migration to Wordpress from concept to launch, including creating the UX design. + Created work processes for employee hiring, student registration and course management. + Managed a team of 4.
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Berlitz Corporation
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United States
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Education
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700 & Above Employee
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English Teacher
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2008 - 2009
Taught English to Adults and Children. Taught English to Adults and Children.
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IDT Corporation
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United States
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Telecommunications
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700 & Above Employee
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Sales and Customer Service Representative
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2008 - 2008
Performed sales calls for Local Pull - a service that promoted businesses in Google Maps and Yahoo Local, while meeting sales objectives. Performed sales calls for Local Pull - a service that promoted businesses in Google Maps and Yahoo Local, while meeting sales objectives.
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DSNR Group
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IT Services and IT Consulting
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Senior Customer Service Representative
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2006 - 2007
+ Provided customer service in 4 languages + Managed the Help-desk in more than 5 languages + Trained new representatives + Provided customer service in 4 languages + Managed the Help-desk in more than 5 languages + Trained new representatives
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Israel Defense Forces
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Israel
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Armed Forces
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700 & Above Employee
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Sergeant
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2004 - 2006
Served in the Ministry of Defense for 2 years. Served in the Ministry of Defense for 2 years.
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Education
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2007 - 2010
Ben-Gurion University of the Negev
Bachelor's degree, Psychology and Foreign Linguistics and Literature -
John Bryce
Certified, User Experience Design
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