Thomas Kolster
Council Member of The IAA's Sustainability Council at International Advertising Association (IAA)- Claim this Profile
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Bio
Joanna Watson
Thomas Kolster's book The Hero Trap: How to win in a post-purpose market is available in an easily digestible Masterclass, consisting of 12 videos. For a school like Amsterdam Fashion Institute, we could bring the latest marketing ideas and up-to-date brand case studies to our students in a digital and interactive method. Consumers and our students today are becoming increasingly sceptical about a brand's purpose-driven marketing efforts. The Hero Trap book and this Masterclass challenge the trend that the brand should be the hero. The message, that people are only truly motivated to act when in charge, resonates greatly with this generation of students. The Masterclass provided a diversity of frameworks enabling us to create live sprints whereby we could ideate how to change behaviours for the better and at scale. It is a very popular module, with students receiving tutorials and practical tools from the author himself.
Olga Martinez
We had the honour and pleasure to have Thomas Kolster at the IAA Spain to talk about Purpose and how this very trending topic now might get tired if we don’t rethink about it. Thomas inspired us on how we have to look for transformative ideas, and how brands should think on how they can help people to become something or to transform their lives positively. Thomas has lightened our brains in a meaningul way with an inspiring presentation and sharing tools to achieve purpose objectives. We are really proud to have the talent of Thomas in Spain to help our brands to find their path in this new era, Here his presentation: https://www.youtube.com/watch?v=FEPJf7wi9os&t=82s
Dunja Ivana Ballon
Dear Thomas, any stage would be lucky to have you.
Joanna Watson
Thomas Kolster's book The Hero Trap: How to win in a post-purpose market is available in an easily digestible Masterclass, consisting of 12 videos. For a school like Amsterdam Fashion Institute, we could bring the latest marketing ideas and up-to-date brand case studies to our students in a digital and interactive method. Consumers and our students today are becoming increasingly sceptical about a brand's purpose-driven marketing efforts. The Hero Trap book and this Masterclass challenge the trend that the brand should be the hero. The message, that people are only truly motivated to act when in charge, resonates greatly with this generation of students. The Masterclass provided a diversity of frameworks enabling us to create live sprints whereby we could ideate how to change behaviours for the better and at scale. It is a very popular module, with students receiving tutorials and practical tools from the author himself.
Olga Martinez
We had the honour and pleasure to have Thomas Kolster at the IAA Spain to talk about Purpose and how this very trending topic now might get tired if we don’t rethink about it. Thomas inspired us on how we have to look for transformative ideas, and how brands should think on how they can help people to become something or to transform their lives positively. Thomas has lightened our brains in a meaningul way with an inspiring presentation and sharing tools to achieve purpose objectives. We are really proud to have the talent of Thomas in Spain to help our brands to find their path in this new era, Here his presentation: https://www.youtube.com/watch?v=FEPJf7wi9os&t=82s
Dunja Ivana Ballon
Dear Thomas, any stage would be lucky to have you.
Joanna Watson
Thomas Kolster's book The Hero Trap: How to win in a post-purpose market is available in an easily digestible Masterclass, consisting of 12 videos. For a school like Amsterdam Fashion Institute, we could bring the latest marketing ideas and up-to-date brand case studies to our students in a digital and interactive method. Consumers and our students today are becoming increasingly sceptical about a brand's purpose-driven marketing efforts. The Hero Trap book and this Masterclass challenge the trend that the brand should be the hero. The message, that people are only truly motivated to act when in charge, resonates greatly with this generation of students. The Masterclass provided a diversity of frameworks enabling us to create live sprints whereby we could ideate how to change behaviours for the better and at scale. It is a very popular module, with students receiving tutorials and practical tools from the author himself.
Olga Martinez
We had the honour and pleasure to have Thomas Kolster at the IAA Spain to talk about Purpose and how this very trending topic now might get tired if we don’t rethink about it. Thomas inspired us on how we have to look for transformative ideas, and how brands should think on how they can help people to become something or to transform their lives positively. Thomas has lightened our brains in a meaningul way with an inspiring presentation and sharing tools to achieve purpose objectives. We are really proud to have the talent of Thomas in Spain to help our brands to find their path in this new era, Here his presentation: https://www.youtube.com/watch?v=FEPJf7wi9os&t=82s
Dunja Ivana Ballon
Dear Thomas, any stage would be lucky to have you.
Joanna Watson
Thomas Kolster's book The Hero Trap: How to win in a post-purpose market is available in an easily digestible Masterclass, consisting of 12 videos. For a school like Amsterdam Fashion Institute, we could bring the latest marketing ideas and up-to-date brand case studies to our students in a digital and interactive method. Consumers and our students today are becoming increasingly sceptical about a brand's purpose-driven marketing efforts. The Hero Trap book and this Masterclass challenge the trend that the brand should be the hero. The message, that people are only truly motivated to act when in charge, resonates greatly with this generation of students. The Masterclass provided a diversity of frameworks enabling us to create live sprints whereby we could ideate how to change behaviours for the better and at scale. It is a very popular module, with students receiving tutorials and practical tools from the author himself.
Olga Martinez
We had the honour and pleasure to have Thomas Kolster at the IAA Spain to talk about Purpose and how this very trending topic now might get tired if we don’t rethink about it. Thomas inspired us on how we have to look for transformative ideas, and how brands should think on how they can help people to become something or to transform their lives positively. Thomas has lightened our brains in a meaningul way with an inspiring presentation and sharing tools to achieve purpose objectives. We are really proud to have the talent of Thomas in Spain to help our brands to find their path in this new era, Here his presentation: https://www.youtube.com/watch?v=FEPJf7wi9os&t=82s
Dunja Ivana Ballon
Dear Thomas, any stage would be lucky to have you.
Experience
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International Advertising Association (IAA)
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Advertising Services
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1 - 100 Employee
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Council Member of The IAA's Sustainability Council
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Jan 2022 - Present
Part of the International Advertising Association's Sustainability Council. Together with the other council members guiding the associations efforts around sustainability and how to become a collaborative platform and a global compass for sustainability in the marketing industry broadly. Part of the International Advertising Association's Sustainability Council. Together with the other council members guiding the associations efforts around sustainability and how to become a collaborative platform and a global compass for sustainability in the marketing industry broadly.
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Goodvertising Agency
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Denmark
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Advertising Services
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1 - 100 Employee
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Keynote Speaker / Author of The Hero Trap published by Thames and Hudson
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Jan 2021 - Present
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Founder & Creative Director
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Sep 2012 - Present
Big, Scary World-Changing Ideas Call us challengers, inventors, madmen, lunatics or hippies, but we believe in Big, Scary, World-Changing Ideas. They get us up in the morning and they keep us working late into the night. They propel both us and our clients forward because we truly believe they are what the world needs. The world is changing rapidly and businesses are becoming greener, healthier and more responsible not only because it’s a nice thing to do, or because we feel sorry… Show more Big, Scary World-Changing Ideas Call us challengers, inventors, madmen, lunatics or hippies, but we believe in Big, Scary, World-Changing Ideas. They get us up in the morning and they keep us working late into the night. They propel both us and our clients forward because we truly believe they are what the world needs. The world is changing rapidly and businesses are becoming greener, healthier and more responsible not only because it’s a nice thing to do, or because we feel sorry for the Panda bears, but because real money is at stake. People are looking for brands and businesses that share their values and while you might be dreaming about driving a Ferrari one day, you will wake up to a world where your kids want to drive a Tesla. Long live Big Scary World-Changing Ideas! Here are some of the Big, Scary, World-Changing Ideas we have helped facilitate: + Advertising turns into goodvertising; goodvertising.info + The very best campaigns are given away for good; wheregoodgrows.com + Delivering value for people & planet as well as brand & bottom line; see our portfolio
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Professional Speaker
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Jan 2011 - Present
I’m an experienced, international keynote speaker with +70 events under my belt from Copenhagen to Cape Town advocating for the power of communication as a driver of sustainable change. I talk on a wide range of topics from goodvertising, marketing, advertising sustainability, CSR, transparency, social media and more from small boardroom settings, as a panelist on round table discussions to keynote at conferences. I also offer training and workshops to companies, organizations and… Show more I’m an experienced, international keynote speaker with +70 events under my belt from Copenhagen to Cape Town advocating for the power of communication as a driver of sustainable change. I talk on a wide range of topics from goodvertising, marketing, advertising sustainability, CSR, transparency, social media and more from small boardroom settings, as a panelist on round table discussions to keynote at conferences. I also offer training and workshops to companies, organizations and agencies. Examples of speaking engagements TEDx Greece and Morocco SXSW, Austin Sustainable Brands, San Diego Global Marketer Week, Marrakech Social Media Week, Copenhagen World Green Economy Summit, Dubai Cristal Awards, Courchevel D&AD White Pencil Symposium, London Ad Champ, Myanmar Examples of company engagements Meta,, adidas, P&G, LinkedIn, Danone, Bacardi, ABinBev and many others Examples for educational institutions London College of Communication, London, CELSA University, Paris, Danish School of Media and Journalism, Copenhagen, Bournemouth University, Loyola University Chicago and many more
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D&AD
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United Kingdom
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Design Services
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300 - 400 Employee
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Jury President (2022), Judge and Impact Council Member, D&AD Impact Awards
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May 2017 - Present
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Thames & Hudson
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United Kingdom
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Book and Periodical Publishing
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100 - 200 Employee
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Author of "Goodvertising" published by Thames and Hudson
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Oct 2010 - Present
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