Katie Dale
Paid Media Specialist at Carrus- Claim this Profile
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Bio
Credentials
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LinkedIn Marketing Solutions Fundamentals
LinkedInDec, 2021- Oct, 2024 -
LinkedIn Marketing Strategy
LinkedInDec, 2021- Oct, 2024 -
Google Ads Display Certification
Google Digital Academy (Skillshop)Feb, 2022- Oct, 2024 -
Google Ads Search Certification
Google Digital Academy (Skillshop)Feb, 2022- Oct, 2024 -
Google Ads Shopping Certification
Google Digital Academy (Skillshop)Feb, 2022- Oct, 2024
Experience
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Carrus
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United States
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E-Learning Providers
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1 - 100 Employee
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Paid Media Specialist
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Mar 2022 - Present
- Launch and optimize various campaigns across PPC, paid social, display, and other paid media platforms- Be involved in keyword selection, bid adjustment, and audience targeting- Manage spend and lead pacing according to goals throughout each month- Track KPIs to assess results and pinpoint issues- Analyze lead data for opportunities to improve lead quality and report findings- Discover and test new campaigns across multiple paid marketing channels- Participate in forming effective strategies for paid search, paid social, display, native advertising, etc.- Explore new and upcoming opportunities to leverage paid media for the purpose of driving leads and generating sales
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Uncommon Marketing Works
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United States
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Advertising Services
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1 - 100 Employee
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Digital Media Marketing Manager and Web Design Specialist
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Jun 2021 - Mar 2022
- Manage, review, and perform daily account responsibilities associated with paid social advertising, and other paid media platforms for a variety of clients.- Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.- Google AdWords Search and Display Creation and Maintenance- LinkedIn Ads- 6Sense Experience- SEO and Content Creation on Site- Backlink Building- WordPress Site Building and Maintenance- HubSpot Experience
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Blue Dog Media Group
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United States
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Advertising Services
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1 - 100 Employee
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Digital Media Marketer
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Sep 2018 - Jun 2021
My position puts me in charge of one of our largest clients, Dyer, Garofalo, Mann, & Schultz, SEO, Digital marketing, Social Media Marketing, and Content Creation. Although I also do various work with other clients such as A-Able, the YMCA, FLOC, and many more clients. I work to create content to support SEO efforts, create and place Google Adwords search and display campaigns, and maintain and design website for our clients. My duties also include creating Facebook, Snapchat, and Youtube advertisements as well as keeping them up to date. My graphic design skills are called upon quite frequently in this position with me using Illustrator, Photoshop and Indesign on a daily basis.- Google Adwords Search and Display Creation and Maintenance- SEO and Content Creation on Site- Backlink Building- Wordpress Site Creation and Maintenance- Email Marketing to Customers - Print and Digital Design- Creation of Digital Artwork to Support Marketing Efforts- Social Media Marketing and Advertisement Creation and PlacementProgram Experience: SEMrush, Wordpress, Google Adwords, Google Search Console, Google Analytics, Google Tag Manager, Photoshop, Illustrator, Facebook Ad Manager, Premiere, Indesign, Mailchimp,
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Shopsmith
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United States
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Manufacturing
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1 - 100 Employee
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Marketing Specialist
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Aug 2017 - Sep 2018
I was in charge of marketing efforts for Shopsmith that included the weekly creation of email and website content. My duties were to create both digital and print designs using Illustrator, Photoshop and Indesign. I assisted in the creation and migration of the company's site.- Email Marketing to Customers on a Weekly Basis- Web Design, Daily Maintenance to Existing Site and Recreation and Migration to New Site - Print and Digital Design- Creation of Digital Artwork to Support Products- Social Media MarketingProgram Experience: Mailchimp, Sharpspring, Google Analytics, Photoshop, Illustrator, Indesign, Wordpress
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Graphic Design Specialist
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May 2015 - Aug 2017
I was in charge of graphic design creation for a variety of local businesses. I created over 1,000 logos as well as creating general print marketing for businesses across Licking County. My largest project involved created maps, brochures, and other marketing materials for Quest Management with over 15 locations nationwide.- Print Design with a Unique Look into the Costs, Materials, and Design for Creating Effective and Affordable Print Marketing- Built Customer Relationships in a Customer Facing EnvironmentProgram Experience: Photoshop, Illustrator, Indesign
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Graphic Designer / Independent Contractor
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Oct 2014 - Jan 2016
I create web and graphic projects for everything from bands to cities. My work here is currently featured on billboards and even street signs. I create web and graphic projects for everything from bands to cities. My work here is currently featured on billboards and even street signs.
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Education
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2013 - 2014
Central Ohio Technical College
Business and Technology, Web Design Technology -
2012 - 2014
Central Ohio Technical College
Business and Technology, Digital Advertising Technology
Community
