Social Media Manager

• May 2022 - Present

Social Media Manager

• Sep 2020 - May 2022

⦿ Participated in multiple pitches and presentations for clients across various industries, which included social media community management, tactical promotions, KOL partnerships and engagement, and analytics reporting.⦿ Provided strategic insights and specialist recommendations for brands such as NTUC Income, SKODA Singapore, and Nestle, as well as developed social media strategies and calendars to be deployed across brand-owned social media platforms. ⦿Collaborated with creative teams to create content calendars that included platform-specific content for Facebook and Instagram to achieved overarching channel strategies. Over 300+ content has been created thus far to help our clients drive awareness, engagement, traffic and fan growth.⦿Monitored and managed Social Media Buy, including allocation of advertising budget to best performing ads and ensuring an efficient use of ad spend. ⦿Analysed Social Media Buy and Organic platform performance, Key Performance Indicators, Audience shifts and behaviour using social media management and social analyst tools (Facebook Ads Manager, SocialBakers). Translated anecdotal or qualitative data into recommendations and plans for optimization, both for creative assets and media buy (including audience and placement optimisation).⦿Managed a team of two SoMe executives, handling account servicing, creative strategies, media buy and other personal concerns and complications that arose from time to time, helping to provide my team with emotional and professional support.

Senior Account Executive

• Nov 2018 - May 2020

- Establishing several clients' Social Media branding, including 100PLUS and Samsung Singapore- Successfully brought 100PLUS' Instagram follower count up by 80% in 1 year- Saw 100PLUS climb to #9 of Asia's Top 100 Brands for 2019: http://bit.ly/2kOdweL- Was involved in further establishing 100PLUS Zero's launch and branding through Social Media - Optimised the Media Buy for 100PLUS Social Media platforms, creating a new KPI standard for the brand- Co-helmed Social Media pitches for the agency

ATCO

• Aug 2017 - Nov 2018

Social Media Brand Executive

• Mar 2017 - Jul 2017

Management of Social Media Communities, upholding the clients' (including Samsung) social media presence and branding, as well as contributing fervently to new, exciting ways to better engage their target audience. Management of Social Media Communities, upholding the clients' (including Samsung) social media presence and branding, as well as contributing fervently to new, exciting ways to better engage their target audience.

Marketing Manager - Content Marketing

• Aug 2016 - Dec 2016

Marketing Manager, specifically in charge of Content Marketing, I managed all Social Media accounts and content for the company, and any other roles or tasks as were required. These tasks ranged from Press Releases, Newsletters, Articles and Social Media Copies, as well as Events Management, Business Management and Public Relations. Marketing Manager, specifically in charge of Content Marketing, I managed all Social Media accounts and content for the company, and any other roles or tasks as were required. These tasks ranged from Press Releases, Newsletters, Articles and Social Media Copies, as well as Events Management, Business Management and Public Relations.

Marketing Intern

• May 2015 - Dec 2015

Managed and contributed to marketing campaigns on tight deadlinesCreated multiple advertorial briefsSpearheaded social media presence for Homemade by RedMartConceptualised several advertorial campaignsRecreated app store concept for company's mobile and tablet appUndertook reconceptualising company's print ad concepts in magazines such as Expat LivingAssisted with Promotions Management - Worked closely with suppliers to ensure smooth promotional campaign processHelped manage and conceptualise a plan for various Social Media platforms

Freelance Writer

• Apr 2015 - Jul 2015

Wrote weekly lifestyle articles targeting new BTO homeowners for company's blog, also featured on Facebook page.Topics ranged from Furnishing, Economics, Lifestyle (food, exercise, places of activity around BTO areas), Interior Design, BTO Application Tips, with a central focus on selling the company's services. Wrote weekly lifestyle articles targeting new BTO homeowners for company's blog, also featured on Facebook page.Topics ranged from Furnishing, Economics, Lifestyle (food, exercise, places of activity around BTO areas), Interior Design, BTO Application Tips, with a central focus on selling the company's services.

Marketing Assistant + Freelance Editor

• Sep 2014 - Dec 2014

Managing social media presenceEdit articles on online platformAssist in various marketing projects Managing social media presenceEdit articles on online platformAssist in various marketing projects

Freelance Copywriter

• 2012 - 2013

Management of client (including Maybank Singapore) daily Facebook posts Management of client (including Maybank Singapore) daily Facebook posts