Gabriela Hernandez

Key Accounts Manager at Reef
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Contact Information
us****@****om
(386) 825-5501
Location
San Diego, California, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency

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Experience

    • United States
    • Retail Apparel and Fashion
    • 100 - 200 Employee
    • Key Accounts Manager
      • Jun 2022 - Present

    • United States
    • Retail Apparel and Fashion
    • 300 - 400 Employee
    • National Account Manager
      • Feb 2017 - Jun 2022

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Account Executive
      • Sep 2015 - Feb 2017

      • Managed the wholesale process of all PVH owned brands, licenses, and private label brands at Kohls, Target, & Express • Managed the wholesale process of all PVH owned brands, licenses, and private label brands at Kohls, Target, & Express

    • United States
    • Retail Apparel and Fashion
    • 200 - 300 Employee
    • Account Executive - Etail
      • Jun 2014 - Sep 2015

      • Managed the wholesale process of Totes Umbrellas, Isotoner Gloves, Isotoner Slippers, Acorn Footwear, Champion Accessories, Pistil, Manzella, & Grandoe across the E-tail space. • Top accounts included Amazon, Zappos, Shoebuy, Planet Shoes, Shoes.com, Onlineshoes.com, Backcountry.com, Hayneedle.com, Sierra Trading Post, and all of the flash sale sites such as RueLaLa, Zulily, & Groupon. • Managed the online marketing budget and marketing programs across all accounts. • Successfully grew the Totes business at Amazon within the first year by more than tripling expected sales goal! • Spearheaded company efforts to create, implement, & enforce the first company MAP Policy. Show less

  • Anew Legwear
    • Greater New York City Area
    • Account Executive
      • Dec 2013 - May 2014

      • Managed the wholesale process of multiple product lines that include Leggings, Stockings, Socks, & Slippers under the brands of Via Spiga, Lemon, & Naturalizer as well as private labels. • Managed existing department stores, off-price accounts, and flash sales sites as well as aggressively pursuing new business and showroom appointments. • Managed the wholesale process of multiple product lines that include Leggings, Stockings, Socks, & Slippers under the brands of Via Spiga, Lemon, & Naturalizer as well as private labels. • Managed existing department stores, off-price accounts, and flash sales sites as well as aggressively pursuing new business and showroom appointments.

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Account Executive - Dress Shirts
      • May 2013 - Nov 2013

      PVH owns, designs, sources and markets a selection of world-renowned brands in the dress shirts, sportswear, neckwear, footwear, and accessories categories. It is one of the largest global apparel companies, with a diversified portfolio of iconic lifestyle brands led by Calvin Klein and Tommy Hilfiger. •As an Account Executive for the Secondary Market I managed the wholesale process of Dress Shirts while providing Retail Buyers with excellent customer service and industry knowledge necessary to remain competitive and fashion forward.•Managed over 15 million dollars annually primarily driven by Nordstrom’s Rack, Century 21, Amazon.com, Zappos.com, Sacks Off 5th, Loehmans, Gordmans, Suitmart, and flash sales sites such as Hautelooke, Ideeli, Rue Lala, & Gilt.•Managed quarterly buys placed by each account and showcased the merchandise during client facing Market Appointments.•During market appointments presented buyers with new seasonal product by walking them through every showroom showcasing a different brand and calling out the new color/pattern/fabric direction for the season.•Participated throughout the entire lifecycle of the product selected and ordered by each of my accounts.This included working with designers to pick the best fabric/trim/model that fit the cost demands of the secondary market, following up with the PDA team to ensure styles were created in a timely matter and communicating daily with the operations team to ensure the best in-stock dates.•Managed the flow of receipts, projection/appointment/budget calendar, and the daily transmission of POs. •Creates surplus assortments on a daily basis and offered these by calling on all accounts and offering special deals.•Brand Manager for Perry Ellis and The Original Penguin brand for the secondary market. Show less

    • Account Executive - Neckwear
      • Apr 2012 - May 2013

      •Stepped into the role of an Account Executive after only a few months as a Junior AE.•Managed a combined annual budget of 10+ million dollars.•Traveled to the Milwaukee buying office for The Bonton Stores on a monthly basis to showcase future delivery product, discuss business, and maintain/strengthen client relationships with the buyers.•Managed the private label program at The Bonton as well as their branded and boys neckwear business.•Worked closely with The Bonton Store buyers to grow the bonton.com business.•Worked closely with Account Executives, Planning & Allocation Teams, Merchandisers, Designers, and buying teams for The Bonton Stores, Van Heusen Outlets, Urban Outfitters, & Bonton.com.•Tracked and reviewed account sales and stock levels on a weekly/monthly/seasonal/annual basis.•Managed and maintained adequate internal inventory levels in our distribution center.•Provided analysis and identified best & worst sellers to quickly address sales opportunities (i.e. adding/shifting receipt dollars to a trending brand, exploiting trending color/pattern/fabric direction) and to take necessary mark downs.•Tracked customer Purchase Orders and quickly resolved any issues or delays.•Coordinated product samples for showrooms and presented product to the buyers on a monthly basis.•Presented account performance at the company's Quarterly Budget Meetings. Show less

    • Retail Sales Analyst
      • Apr 2011 - Mar 2012

      •Retail Analyst supporting Neckwear Account Executives for Macy’s, JC Penney, Kohls, Belk, Bonton and Boscovs department stores.•Created monthly,seasonal, & annual budgets for each brand by account.•Compiled weekly selling information to track style performance to better manage and react to the business.•Created weekly sales reports for both Private Label and PVH Corp. brands; tracking full price and promotional sales and stock by brand and division. Reports were crucial in managing proper sales to stock levels in full price and markdown goods as well as settling monthly margins.•Managed Retail Information data sources including structure, process and data integrity.•Maintained and produced accurate management-level reports using Excel, Word, Power Point, Outlook, and appropriate retail systems.•Promoted to Sales and relocated to NYC after only 10 months in this role. Show less

    • United States
    • Hospitality
    • 700 & Above Employee
    • Sky Suites Representative - Aria Hotel & Casino
      • Nov 2009 - Mar 2011

      The ARIA is the ultimate luxury Las Vegas Hotel and Casino Resort and a AAA Five Diamond Award-winning destination. It is a part of MGM Resorts International, the second largest gaming company in the world by revenue and one of the worlds leading global hospitality companies. •Booked new reservations and setup guest itineraries prior to guest arrivals. •Bonused monthly by up-selling property amenities, upgrading rooms, and cross-selling entertainment packages across all of MGM's properties. •Assisted guests during the check-in and check-out process and provided concierge services. •Nurtured and maintained strong client relationships by providing superior levels of customer service while improving client satisfaction, retention, and referrals. •Worked autonomously with top executives to ensure extraordinary service to a high profile clientele and fulfilling and coordinating all requests and reservations with the utmost sense of urgency. Show less

Education

  • California State University-San Marcos - College of Business Administration
    Bachelor of Science, International Business Management
    2004 - 2009

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