Dicha Fernaldi Setiawan

Brand Strategist at Manuva
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Contact Information
us****@****om
(386) 825-5501
Location
Jakarta, Indonesia, ID

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Bio

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Credentials

  • Interactivity with JavaScript by University of Michigan on Coursera
    Coursera
    Oct, 2018
    - Nov, 2024
  • Introduction to CSS by University of Michigan on Coursera
    Coursera
    Oct, 2018
    - Nov, 2024
  • Introduction to HTML by University of Michigan on Coursera
    Coursera
    Oct, 2018
    - Nov, 2024

Experience

  • Manuva
    • Indonesia
    • Manufacturing
    • 100 - 200 Employee
    • Brand Strategist
      • Feb 2021 - Present

      - Led multi-disciplinary 4 person creative team to enable the creation of assets that serve our business, brand, and customer experience goals.- Conceptualized brand & creative strategies for various purposes such as ATL, BTL, and TTL Marketing.- Collaborated and implemented best brand and digital ads strategies for brand awareness and leads with digital marketer.- Responsible for developing Manuva brand image & communication in Indonesia market.- Managed and executed initiative projects to boost number of leads, AOV, GMV.- Developed and support the implementation of the annual brand plan.- Monitored, analysed and evaluated the brand performance and gather customer feedback.- Planned and organized press releases for company’s annual funding milestone.- Planned and organized company rebranding journey, including press releases and conference.

  • ALOWALO
    • Creative Designer
      • Aug 2020 - Jan 2021

      - Assisted and executed the development of creative strategy- Conceptualized key visuals based on brand guideline- Managed company’s social media platform (Instagram)- Collaborated with merchandising team for various ecommerce visualizations - Assisted and executed the development of creative strategy- Conceptualized key visuals based on brand guideline- Managed company’s social media platform (Instagram)- Collaborated with merchandising team for various ecommerce visualizations

  • Rupamaya Creative Indonesia
    • Indonesia
    • Media Production
    • 1 - 100 Employee
    • Graphic Designer
      • Nov 2019 - Aug 2020

      - Conceptualized and executed various visual directions and explorations in projects- Collaborated with production team in producing visual assets

    • Creative Consultant Intern
      • Aug 2019 - Oct 2019

      - Assisted and executed the development of creative project concepts- Assisted in creating pitching deck for presentation with clients and potential leads

Education

  • Sampoerna University
    Bachelor's degree, Visual Communication & Design
    2015 - 2020
  • Sampoerna Academy Boarding School
    High School Diploma, Natural Sciences
    2012 - 2015

Community

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