Experience

Emory Centers for Public Health Training and Technical Assistance

• United States
• Higher Education
• 1 - 100 Employee

• Communications Specialist

  • Oct 2022 - Present



TPoole Communication and Design

• Perry, GA

• Creative Design Professional for Hire

  • Dec 2014 - Present

  As a creative design professional, I provide: •Creative development and printing of marketing and sales materials, including brochures, newsletters, direct mail pieces, product flyers, business cards, stationary design, event invitations and menus. •Graphic design services for printed and digital advertisements, billboards, e-newsletters. •Content development and management for social media channels and websites. •Content development, editing, and proofreading services for ad copy, magazine/newsletter articles, and press releases.



Houston Healthcare

• United States
• Hospitals and Health Care
• 300 - 400 Employee

• Marketing Coordinator

  • Jan 2022 - Oct 2022

  Recruited to plan and coordinate major project development and awareness, as well as associated promotional ideas, activities, and events for the health system. Responsible for assisting in special event planning. Serves as marketing contact for tours of the facilities. Liaison to Chamber and the community to inform of upcoming events. Works with departments and facilities to identify needs, objectives, and design approaches to effectively communicate messages. Develops and publishes the health system’s external community newsletter. Serves as a photographer/videographer for hospital events and marketing purposes. Participates in community and worksite wellness events to increase awareness of hospital service lines. Prepares content for the annual report to the community. Responsible for social media content and website content and maintenance.



Sheridan Construction

• United States
• Construction
• 1 - 100 Employee

• Marketing Manager

  • Oct 2018 - Jan 2022

  Recruited to deliver high quality proposals and other marketing collateral to support the organization's sales and marketing initiatives. Manage firm's social media and online presence. Work with project teams to collect and develop project-related marketing and technical materials, generate award submissions, and support organizational public relations activities. Hired as Marketing Coordinator and promoted to Marketing Manager within 18 months. Selected Achievements: • Driven year-to-year growth in participation as organizer and co-host of Skills Challenge workforce development event for area high school students, increasing from 162 competing students in first year to 178 competing students from 18 area high schools in 3rd year. •Developing and submitting an average of 33 proposals annually with an average closing ratio of 25% in addition to redesigning layout and design to make submissions more visually appealing. •Generating project award submissions each year earning First Place or Merit Honors recognition from the Associated General Contractors of Georgia Build Georgia Award program, as well as historic preservation awards from the Georgia Trust for Historic Preservation. •Increased firm’s social media presence across existing three platforms in 2 years: Facebook by 148%; Twitter by 120%; and LinkedIn by 90%. Launched firm’s Instagram account and grew it by 350% in a year. •Created an internal electronic employee newsletter to improve communication within the firm. •Created logo for firm's 75th anniversary to be used in marketing materials and campaigns throughout the year.



North Central Health District

• Macon, GA

• Temporary Marketing Specialist

  • Mar 2018 - Aug 2018

  Recruited to provide temporary support to the development and implementation of marketing strategies to include, but not limited to, designing marketing brochures, program rack cards, and digital advertisements. Assist with developing and leading the production of marketing and promotional communications strategy, as well as assisting in the preparation of long-term and short-term marketing plans and strategies, pricing policies and budgets. Assist with administration and execution of electronic direct marketing campaigns, including database management and analytics.



PANAPRINT, Inc.

• United States
• Printing Services
• 1 - 100 Employee

• Marketing/Graphic Designer

  • Jul 2016 - Jan 2018

  Recruited to lead graphic design and marketing efforts for new wide format printing service line, as well as assist with marketing efforts for overall organization. Led development efforts of an e-commerce initiative for the organization's printing services. Recruited to lead graphic design and marketing efforts for new wide format printing service line, as well as assist with marketing efforts for overall organization. Led development efforts of an e-commerce initiative for the organization's printing services.



Perry Area Convention & Visitors Bureau

• Perry, GA

• Sales Manager

  • Aug 2015 - Jun 2016

  Recruited to provide key leadership over sales, marketing, and promotions for the city and its attractions, targeting key demographics in leisure and group tourism. Represented the company at travel tradeshows to drive lead generation and create interest in the CVB and its partners. Managed sales leads via the CMS database. Designed and distributed promotional materials; prepared comprehensive, compelling website and social media content. Managed newsletter content and dissemination. Selected Achievements: •Adapted to the resignation of the Director to take on a pivotal leadership role shaping organization-wide sales and marketing in alignment with corporate vision. •Expanded market reach and attracted new tour groups to Perry for multi-day trips, resulting in greater hotel / motel revenue, by introducing an innovative new e-newsletter campaign.



Mercer University

• United States
• Higher Education
• 700 & Above Employee

• Director of Marketing

  • Aug 2012 - May 2015

  Led a major organizational rebranding product to position Mercer as a trusted name in the local advanced healthcare market; shaped and executed multiple revenue-generating initiatives and campaigns, leveraging a 3-pronged branding strategy targeting 3 key markets. Leveraged tactical market insight to generate referrals, create client demand, and boost awareness. Oversaw website development and content, social media marketing, and community outreach / presence. Liaised with key leaders on luncheons and training programs. Served as key point of contact for media and public relations. Selected Achievements: •Brought clarity and structure to a newly-defined position within the organization to create a clear vision and strategy for marketing. •Established a solid online presence by designing and launching a comprehensive practice website. •Created unified branding and messaging by developing all promotional materials. •Successfully boosted public brand awareness through extensive outreach and marketing programs. •Honored as Rookie of the Year for improving departmental participation in the United Way Committee by 50%.



Houston Healthcare

• United States
• Hospitals and Health Care
• 300 - 400 Employee

• Marketing Coordinator

  • Jul 2004 - Aug 2012

  Provided key subject matter expertise and support for marketing and brand management, strategy, and development for healthcare system-wide programs and service lines, with involvement in design and presentation of marketing and advertising materials for all promotional campaigns. Oversaw the editorial calendar. Produced communications copy, bi-weekly employee newsletters, quarterly community newsletters, and branding materials. Orchestrated multiple annual events. Selected Achievements: •Drove year-over-year growth in participation as organizer and host of 3 annual 5K events, with one rising from 204 to a record-breaking 434 participants in 5 years, and another rising from inception to 125 participants. •Strategized and realized an award-winning social media campaign that gained recognition from state industry associations and influencers. •Cut hundreds of dollars in costs per project, adding to thousands in savings, through negotiation with vendors for event and marketing materials. •Improved communication between leadership and staff by overhauling the company intranet. •Elevated community awareness and participation by establishing a monthly health education luncheon series at the smaller hospital. •Enhanced outreach to the school system and human resource managers by creating 2 new 1-page quarterly newsletters, resulting in significant positive response and greater participation in health education events. •Directed a full rebranding and redesign of the public website, including contributing most written content. •Created an award-winning community prescription education campaign.



Blue Bird Service Parts

• Fort Valley, Georgia

• Graphic Designer/Marketing Coordinator

  • May 2002 - Jan 2004

  Oversaw development of marketing collateral in support of nationwide distributor product launches. Updated and maintained product information on the service department intranet site. Communicated with distributors on personalizing sales sheets. Traveled with sales reps to parts tradeshows and training conventions; created all necessary marketing and promotional materials for attendance. Selected Achievements: •Revolutionized internal communications and sales management by developing sales sheets and parts catalogues that integrated high-quality parts photographs. •Regained distributor trust and improved perceptions of business professionalism through process standardization and improved marketing.



Blue Bird Body Company, Inc.

• United States
• Warehousing and Storage
• 1 - 100 Employee

• Marketing Assistant

  • Mar 1998 - Jul 2001



Coliseum Medical Centers

• Macon, Georgia

• Marketing Assistant

  • Aug 1997 - Feb 1998



TCS Design and Management Services

• Warner Robins, Georgia

• Jr. Technical Writer/Editor

  • Jun 1996 - Aug 1997