Experience

Practical Innovation LTD

• Israel
• Business Consulting and Services
• 1 - 100 Employee

• Head of Business Development

  • Jan 2023 - Present



Keter

• Luxembourg
• Consumer Goods
• 700 & Above Employee

• Garden Furniture - Category Manager | Business Development Manager

  • Dec 2021 - Feb 2023

  • Drive the Garden Furniture category sales & development in 4 European markets, define strategic plans and monitor execution in the markets. • Maintain the global category knowledge, expose the markets to best practices and success stories. • Present the category’s products, sales analysis & opportunities to B2B customers (European retailers and wholesalers) • Solve operational problems and supply chain bottlenecks. • Drive the Garden Furniture category sales & development in 4 European markets, define strategic plans and monitor execution in the markets. • Maintain the global category knowledge, expose the markets to best practices and success stories. • Present the category’s products, sales analysis & opportunities to B2B customers (European retailers and wholesalers) • Solve operational problems and supply chain bottlenecks.



My Piece Of Craft - www.mypieceofcraft.com

• Israel

• Founder & Owner of Textile & Hobby workshops business, E-commerce store

  • Jan 2020 - Dec 2021

  • Founded and managed a leading textile workshops business for private customers and organizations. • Founded and managed an Arts & Crafts online store: Identified global trends, products & suppliers sourcing, developed unique products, Managed commercial agreements with local & global suppliers. • Managed marketing and built the brand through social networks: organic & paid digital marketing in FB/Instagram, Blog content writing, initiating promotions and sales. • Founded and managed a leading textile workshops business for private customers and organizations. • Founded and managed an Arts & Crafts online store: Identified global trends, products & suppliers sourcing, developed unique products, Managed commercial agreements with local & global suppliers. • Managed marketing and built the brand through social networks: organic & paid digital marketing in FB/Instagram, Blog content writing, initiating promotions and sales.



Israel Export Institute מכון היצוא

• Israel
• International Trade and Development
• 100 - 200 Employee

• Business Development Manager of DIY, Consumer Products Sector

  • 2017 - 2019

  • Initiated, managed and executed global activities in order to expand the Israeli companies exports around the world, by delegations, B2B visits & fairs. • Initiated & executed business opportunities with potential customers abroad (retailers, distributors, leading online E-commerce platforms) • Analyzed innovations & trends of the sector’s categories to identify commercial opportunities. • Advised Israeli companies in all aspects of business development, marketing assistance, international research and potential markets identification. Show less



iConGroup - Apple Authorized distributor (Owner of iDigital chain stores)

• Israel

• Digital Lifestyle Accessories - Category Manager

  • 2010 - 2013

  • Managed the company’s highest profit category: lifestyle-digital products & consumer electronics. • Accountable for the financial performance: Revenue, Profitability, Inventory Management & KPI’s • Created and implemented annual budget & work plans. • Identified global trends, defined products portfolio for B2B/B2C distribution channels: iDigital chain store, retailers, wholesalers, online shop, Pro, Education • Managed commercial activities with global suppliers: sourcing, price negotiation, contracts & performance. • Initiated marketing & promotional activities in coordination with marketing, PR & advertising. Show less



Shilav

• Israel
• Retail
• 1 - 100 Employee

• Fashion & Home decor Category Manager | Buyer

  • 2007 - 2010

  • Overall accountability for the Fashion category + Rooms design category.• Defined annual strategic work plans, collections & products portfolio based on markets trends.• Managed the E2E business and operation process: Sales budget, Pricing , profitability, Purchasing Inventory management and performance.• Led marketing activities in coordination with marketing, PR & advertising.• Initiated collections’ launches, executives & managers training programs.

• Commercial Manager of Fashion Category

  • 2004 - 2007

  • Managed the procurement process of all fashion & textile products from Chinese & Israeli suppliers including: supplier selection & strategy, price negotiation. • Managed the POs process, accountable for the execution of the logistic & import process.



Ranex (buying office)

• Israel

• Key Account Manager

  • 2001 - 2004

  • Managed the commercial process between customers (overseas retailers) and Israeli B2B manufacturers in the sector of consumer goods • Products development, Prices negotiation, orders and deliveries, quality assurance and sales. • Managed the commercial process between customers (overseas retailers) and Israeli B2B manufacturers in the sector of consumer goods • Products development, Prices negotiation, orders and deliveries, quality assurance and sales.



Bagir Group Ltd.

• Textile Manufacturing
• 1 - 100 Employee

• Head of Raw-Materials Quality Control Department

  • 1999 - 2001

  • Responsible for the overall quality of the fabrics and accessories used in the production. • Coordinated all activities relating to quality deviations with marketing, procurement and other stakeholders and submitting suppliers’ claims. • Developed and implemented the quality guidelines for purchasing of raw materials. • Managed a team of 10 employees. • Responsible for the overall quality of the fabrics and accessories used in the production. • Coordinated all activities relating to quality deviations with marketing, procurement and other stakeholders and submitting suppliers’ claims. • Developed and implemented the quality guidelines for purchasing of raw materials. • Managed a team of 10 employees.