Experience

Scherf Communications

• Israel
• Public Relations and Communications Services
• 1 - 100 Employee

• Communications Consultant

  • Aug 2023 - Present



Goldfinger Communications

• Israel
• Public Relations and Communications Services
• 1 - 100 Employee

• Strategic Account Manager

  • Mar 2021 - Aug 2023

  Tel Aviv-Yafo, Tel Aviv, Israel * Bring to the table a combination of problem-solving, creativity, and interpersonal communication skills to achieve success for my clients and their brand recognition. * Crafted communication strategies, messaging, material, and campaigns to diverse stakeholders . * A proven track record of managing successful public relations and communications campaigns, through managing partnerships with journalist and publishers. * Experienced in creating, managing and leading integrated… Show more * Bring to the table a combination of problem-solving, creativity, and interpersonal communication skills to achieve success for my clients and their brand recognition. * Crafted communication strategies, messaging, material, and campaigns to diverse stakeholders . * A proven track record of managing successful public relations and communications campaigns, through managing partnerships with journalist and publishers. * Experienced in creating, managing and leading integrated marketing communication plans. * Working closely with C-level executives, key opinion leaders, stakeholders, and decision makers. As well as people from all levels of the organization. Show less



MK Tehila Friedman

• Parliamentary Advisor

  • Jul 2020 - Feb 2021

  The Knesset * A key member of the M.K Friedman team. Responsible for managing relationships with government officials, parliament members, and civil society organizations, over 100+ key functions such as politicians and officials. * Advocating changes in public services and passing bills with significant impact on public issues such as media regulation, Israeli education system and services. * Effectively led processes and maintained strong relationships with both internal and external… Show more * A key member of the M.K Friedman team. Responsible for managing relationships with government officials, parliament members, and civil society organizations, over 100+ key functions such as politicians and officials. * Advocating changes in public services and passing bills with significant impact on public issues such as media regulation, Israeli education system and services. * Effectively led processes and maintained strong relationships with both internal and external stakeholders. * The role required quick learning, the ability to multitask and prioritize, and the capability to manage time independently. * Recruited and professionally managed a team of 5 interns. Show less



The Cabinet - הקבינט

• Israel
• Government Relations Services
• 1 - 100 Employee

• Lobbyist & Government Relations Consultant

  • Apr 2018 - Jul 2020

  * As a Consultant in the eco-system of government and politics, I successfully managed a diverse portfolio of accounts. * Worked closely with C-level executives to provide professional presentations, briefings, and outlooks. * My portfolio included multi-national firms and leading companies in the Israeli domestic market, such as banks, insurance, and energy companies. * Responsible for generating successful business partnerships between clients and relevant partners in both the public… Show more * As a Consultant in the eco-system of government and politics, I successfully managed a diverse portfolio of accounts. * Worked closely with C-level executives to provide professional presentations, briefings, and outlooks. * My portfolio included multi-national firms and leading companies in the Israeli domestic market, such as banks, insurance, and energy companies. * Responsible for generating successful business partnerships between clients and relevant partners in both the public and private sectors. Show less



JP Watch - Jewish Pluralism Watch

• Head of Political Desk

  • Sep 2016 - Mar 2018

  Jerusalem Area, Israel * Responsible for closely monitoring the daily activities of members of the Israeli Parliament, including their participation in committees, plenum sessions, and in the media. * represented JPW to both domestic and international groups, providing updates on the institution's activities and organizing public events for political recruitment. * This position required a thorough understanding of the political landscape and the ability to communicate effectively with a wide range of… Show more * Responsible for closely monitoring the daily activities of members of the Israeli Parliament, including their participation in committees, plenum sessions, and in the media. * represented JPW to both domestic and international groups, providing updates on the institution's activities and organizing public events for political recruitment. * This position required a thorough understanding of the political landscape and the ability to communicate effectively with a wide range of stakeholders. Show less



The Hebrew University of Jerusalem

• Israel
• Higher Education
• 700 & Above Employee

• Research Assistant

  • Dec 2015 - Aug 2016

  Jerusalem Area, Israel Encoder in special project for monitoring discourse in news web sites regarding the state of Israel. Project supervised by Prof. Shaul Shenhav & Prof. Tamir Sheafer.



Knesset

• Israel
• Government Administration
• 200 - 300 Employee

• Intern at M.K Manuel Trajtenberg

  • Oct 2015 - Jul 2016

  Jerusalem Area, Israel * Internship under course of Organization and theory internship – The Faculty of Social Science in Hebrew University of Jerusalem. During the one year internship. * Composed working papers and working papers on public policy issues such as vocational education and pension policy.



shekel- services for the community

• Activities Director

  • Sep 2014 - Nov 2015

  Jerusalem Area, Israel * Coordinating project 'Tarbut Lakol' (Culture for all) aimed to providing cultural events and activities to members of the Shekel Organization- a Jerusalem based foundation for people with disabilities. * The position included coordinating activities aimed at providing members of the foundation, people with disabilities, with cultural activities and events.



MEMO Global

• Israel
• Advertising Services
• 100 - 200 Employee

• Senior Sales Representative

  • Feb 2013 - Aug 2014

  Netanya, Center District, Israel As a sales representative specialized in clients with billing issues, working with a Worldwide variety of clients ranging from Asia through the Middle East & Africa to North & South America. Reached out to customer leads through cold calling and supper-passed sales & retention KPIs.