Experience

Trinity Metro

• United States
• Transportation/Trucking/Railroad
• 1 - 100 Employee

• Director of Marketing

  • Nov 2019 - Present

  Fort Worth, Texas Responsible for developing and evaluating marketing communication strategies for transit agency’s brand and family of services, including fixed route bus service, two commuter rail systems, the expansion of an on-demand rideshare program (micro-transit) and an all-electric premium circulator service. Direct advertising campaign and creative strategy. Manage advertising and promotional budgets in excess of $1.5 million, coordinate procurements and review RFPs for departmental needs. Develop… Show more Responsible for developing and evaluating marketing communication strategies for transit agency’s brand and family of services, including fixed route bus service, two commuter rail systems, the expansion of an on-demand rideshare program (micro-transit) and an all-electric premium circulator service. Direct advertising campaign and creative strategy. Manage advertising and promotional budgets in excess of $1.5 million, coordinate procurements and review RFPs for departmental needs. Develop community partnerships to generate awareness of and promote array of agency services through digital communication programs and public events. Show less



Cypress Equities

• Director of Marketing

  • Jan 2011 - Aug 2019

  Dallas, Texas Responsible for developing and executing multi-dimensional strategic marketing and communication plans for various mixed-use and retail properties. Managed marketing budgets, engaged with stakeholders, including media. Well-equipped to connect with clients via brand awareness and growth through social media and email marketing campaigns.



PM Realty Group, LP

• Property Manager, Director of Marketing

  • Jan 2008 - Jan 2011

  The Shoppes at Chino Hills & The Commons at Chino Hills, Chino Hills, CA Effectively ran successful grand opening festivities for various properties that generated strong retailer sales. Recognized for marketing and communication campaigns, such as receiving the Silver ADDY Award by the Inland Empire American Advertising Federation.



Forest City Realty Trust

• United States
• Real Estate
• 500 - 600 Employee

• Director of Marketing

  • May 2004 - Dec 2007

  Victoria Gardens, Rancho Cucamonga, CA Accountable for advancing the leading brand in the industry and running bold and creative campaigns that were recognized by several marketing and advertising award organizations. Oversee the strategic planning, creative development, and tactical campaigns to bring more attention to property. ● Received multiple awards and recognition: ► 2007 MAXI Silver Award ► Albert Sussman Humanitarian Award ● Managed over two marketing coordinators that were promoted after two years… Show more Accountable for advancing the leading brand in the industry and running bold and creative campaigns that were recognized by several marketing and advertising award organizations. Oversee the strategic planning, creative development, and tactical campaigns to bring more attention to property. ● Received multiple awards and recognition: ► 2007 MAXI Silver Award ► Albert Sussman Humanitarian Award ● Managed over two marketing coordinators that were promoted after two years under leadership and direction Show less



Fashion Outlets of Las Vegas

• Marketing Director

  • Jun 2001 - May 2004

  Primm, NV Led the marketing direction for the outlet center, provided marketing and customer service team oversight, directed strategic advertising campaigns, developed tourist referral programs, received national television coverage, created shopper incentive programs, and oversaw a shopper shuttle programs. ● Secured more than $24K in advertising with local radio outlet



Prime Retail, LP

• Marketing Manager/Assistant General Manager

  • Apr 1998 - Jun 2001

  Prime Outlets at Jeffersonville I & II, Jeffersonville, OH