Experience

Fabricas de Calzado Andrea

• Mexico
• Manufacturing
• 200 - 300 Employee

• Customer Experience and Sales Channe Director (Direct Selling and Retail)

  • Apr 2023 - Present

  Responsible for creating and executing sales strategies, Mexico and USA markets Responsible for managing direct selling and retail channels reviewing retail growth plans and designing the DS transformation to unlock potential market growth. Manage customer journey to support retention through an enhanced experience using digital tools, recognition programs and sales support follow up. Create training and development programs for the Direct Selling sales Representatives, improve product and business model knowledge through virtual and onsite training Show less



Avon

• United Kingdom
• Personal Care Product Manufacturing
• 700 & Above Employee

• Commercial & Business Tranformation Director

  • May 2019 - Aug 2023



Fuller México

• Personal Care Product Manufacturing
• 200 - 300 Employee

• Sales Strategy and Administrative Exec. Director

  • Apr 2017 - May 2019

  National Sales Strategy and business support director for Mexico - Direct Selling business model redesign to enhance profitable and sustainable growth, in charge of sales compensation strategies. - Design programs and develop skills for the sales team, mainly on sales techniques and customer service knowledge. Manage and improve the learning management system to reach the independent sales representatives. - Business analytics and forecasting to anticipate risk and capture opportunities. Analyzing the direct selling market trends as well as the digital solutions to identify business gaps and create plans to accelerate growth. - Sales force incentives to growth the number a sales representative and to improve the productivity of the current sales representatives - Short and midterm sales planning, building business cases to support project proposals that will deliver incremental sales. Show less



Natura

• Brazil
• Personal Care Product Manufacturing
• 700 & Above Employee

• Commercial Innovation Director

  • Mar 2015 - Apr 2017

  I'm responsible of leading the governance of the MLM business model, building the proposals for its evolution through a market competitiveness and business trends benchmarks process, establishing the business case, creating and leading the projects. I play a key role in the strategic planning process since I'm also responsible for the mid and long term agenda of the MLM model and for promoting a continuous improvement culture anticipating market and industry trends driving innovation. I'm responsible of leading the governance of the MLM business model, building the proposals for its evolution through a market competitiveness and business trends benchmarks process, establishing the business case, creating and leading the projects. I play a key role in the strategic planning process since I'm also responsible for the mid and long term agenda of the MLM model and for promoting a continuous improvement culture anticipating market and industry trends driving innovation.



Avon

• United Kingdom
• Personal Care Product Manufacturing
• 700 & Above Employee

• Sales Channel Development Director North LatAm

  • Dec 2013 - Mar 2015

• Sr. Mgr. FP&A Avon NoLa cluster

  • Jan 2013 - Nov 2013

• Sr. Manager Strategic Planning & Analytics NoLA

  • Jan 2012 - Dec 2012

  Support the organization in the strategy design and it’s execution, through business analytics, KPI tracking and management of the project portfolio; working as a liaison with the different areas. Improve productivity by continuously revising business processes and maintaining a culture of continuous improvement, enhancing communication between areas.Responsible for the development and execution of 3 key projects for the business, focusing on service improvement; customer segmentation and profitability.Implementing the Project Management Office to ensure alignment among projects with the planed midterm goal. Show less

• Sr Manager Global Sales Compensation & Analytics

  • Feb 2011 - Feb 2012

  Responsible for supporting markets in their Business model evolution (Multilevel HDS)Developed a financial model to support forecasting efforts and risk assements on structural changes to model in different markets.Capable of leading multicultural teams in developing projects based on enhancing the commercial busniess model of the country.Oversee and benchmark field force compensation models across markets analzing their productivity.

• Sr. Manager North LATAM Sales Administration and Intelligence

  • Jan 2010 - Feb 2011

  Support the Sales VP to develop and carry out the strategic plan for every year.In charge of planning and controling the annual budget for the market group ensuring efficiency in the use of the resources. Through different initiatives generated a 30% savings in travel expenses and 20% saving in fleet management costs for México operation.Liason with the finance supporting the financial analysis of projects developed by sales VP.Regional SME of multiconutry team that carried out the alignment of core KPI definitons and implementation of new CDW and BI tool.Regional co-leader for Sales Administrative that designed and developed new organizational structures and processes for LATAM, after I became the implementation leader for the North Latam cluster, with 90% savigs accomplishment. Show less

• Finance Sales Support Manager

  • Feb 2008 - Jun 2010

  In charge of supporting sales departments on financial analytics of the projects to be carried out. Work as a partener to the sales departments on the managing of the budget.Developed the financial model that supported the company decision changing to an HDS mutilevel business model.Supported the analytics on the changes to the field managers variable compensation model enabiling the approval of a proposal that enhanced the sales team engagement.Key partner and promoter of technological tool investments for field sales managers identifying budget opportunities that enabled zero incremental expense after implementation. Show less



Pfizer

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• FP&A Supervisor

  • 2006 - 2008



Coca-Cola FEMSA

• Mexico
• Food and Beverage Services
• 700 & Above Employee

• .

  • Feb 2003 - Jun 2006