Experience

Mode Rentals

• New Zealand
• Travel Arrangements
• 1 - 100 Employee

• Assistant Manager

  • May 2022 - Present



C Square Creative Communications

• Singapore
• Advertising Services
• 1 - 100 Employee

• Director, Strategy & Branding

  • Oct 2014 - Present

  C-Squared is a global exhibitions and events organiser with offices in Singapore, UAE, Myanmar and Malaysia. They specialise in exhibition design and build and event management. On a consultancy basis I work with the creative and project management team to pitch for new business. This encompasses understanding the client brief, and translating this into a working concept, and then pitching the working concept to the client. Upon engagement I work as the customer facing company representative alongside a project manager in what is basically a Client Liaison position. Show less



Hunterville International Pte Ltd

• Singapore
• Advertising Services
• 1 - 100 Employee

• Director / founder

  • Mar 2013 - Present

  At Hunterville International we offer a broad range of copywriting and marketing services - this includes ideas for Facebook marketing, facebook management, website creation, management, design and copywriting and also blog writing and copywriting for reports and brochures. As part of our copywriting service we also do some application development for facebook, and Search Engine Optimisation and Search Engine Marketing At Hunterville International we offer a broad range of copywriting and marketing services - this includes ideas for Facebook marketing, facebook management, website creation, management, design and copywriting and also blog writing and copywriting for reports and brochures. As part of our copywriting service we also do some application development for facebook, and Search Engine Optimisation and Search Engine Marketing



Mätt Solutions Ltd 🇳🇿

• New Zealand
• Food and Beverage Services
• 1 - 100 Employee

• Solutions & Support

  • May 2019 - May 2022

  An exciting new role and industry for me - focusing on supporting customers and working with them to create effective solutions in safety and quality in supply chain management for the food industry. An exciting new role and industry for me - focusing on supporting customers and working with them to create effective solutions in safety and quality in supply chain management for the food industry.



Pegasus Rental Cars Christchurch

• Manager

  • Sep 2016 - Apr 2019

  A role that touched on many areas of my past experience, from customer service through to negotiation, marketing, promotion, sales and much more. Taking care of many different areas I was primarily responsible for the total customer experience - handling both incoming enquiries as well as proactively reaching out to schools, groups and sports teams. A part of my duties were dispute resolution but what I am more enthusiastic to talk about is the outreach and social media aspects. Under my direct management the Christchurch branch won "Best Social Media Marketing" across the Pegasus network. While at Pegasus I also saw the FY2019 revenues grow by almost 20% in comparison to the FY2018 revenues. Show less



In2 Marketing & Consulting

• Singapore
• Advertising Services
• 1 - 100 Employee

• Social Media and Business Development Manager

  • Jan 2010 - Mar 2013

  This was a dual business development and account servicing role. I managed the Facebook clients for In2 Marketing – which included the Intel Singapore Facebook page as well as reporting on Facebook performance for 9 regional countries. The reporting used a combination of Facebook measuring tools as well as third party trend analytics (Socialbakers) to compare and contrast different countries, compute ROI and develop strategy. We were also responsible for suggesting strategy and promotions for an annual Facebook Calendar for Intel within the region. In addition – I worked with a development team to suggest and implement dealer support programmes for Intel resellers. On an ad-hoc basis we pitched for campaigns with new clients and helped to manage the strategy. This included items such as an online merchandise ordering system and social media contests for Dell. Show less



Flex Integrated Marketing Pte Ltd

• Singapore

• Director Business Development

  • Jan 2006 - Dec 2009

  Public Relations: Providing strategic direction and client liaison for automotive and government clients within an agency setting. This includes the annual strategy and budget allocation to the different sectors of the marketing mix (CRM, PR, Advertising & Events), conceptualising themes for product launches, sourcing for, negotiating with and managing co-promotion partners, media strategy and media relations and copywriting as well as crisis management. This role also includes the corporate communications and media management function for both clients and Flex Integrated Marketing. This included the provision of content for a wide variety of applications. I was responsible for the management of facebook and twitter pages for our clients. This included the conceptualisation and management of competitions, promotions, fan acquisition drives and daily post management. Business Development: Proactively seeking potential new clients and developing strategies to target them with our services. This includes the preparation of highly targeted presentations and needs analysis that allows us to allocate the appropriate team to identify client needs. This also encompassed working with our in-house marketing executive to identify strategies and tactics that will allow us to develop our brand and visibility within our target market. Show less



The Advocate Group Pte Ltd

• Singapore

• Account Director / Partner

  • Apr 2004 - Jan 2006

  Along with my senior, I was a founding partner of The Advocate Group (TAG) as an independent PR Agency specialising in Brand and Consumer PR. As one of the founding partners I was involved in the full range of management duties relating to a PR agency, including staffing, strategic direction, pitching for new accounts, fee setting, client management and policy, and of course agency brand positioning. As a line manager during this time, I was also responsible for training associates and overseeing their work, in particular in relation to the accounts under my management and I worked with other partners on an ad-hoc basis in story development and pitching. The accounts I managed during this time were Alfa Romeo, Lianbee-Jeco Pte Ltd (Braun Buffel, Bruno Magli and Renoma), Cathay Pacific Singapore, Italian Trade Commission, Crocodile Singapore, Taiwan Tourism Bureau and Fraser Serviced Residences Show less



TAG by Dentsu

• Singapore

• Public Relations Manager

  • Mar 2003 - Apr 2004

  • Conceptualisation & Development of Clients’ Communication Program • Research and Preparation of Action Plans • Media Management, Liaison & Development • Event Management • Creating Press Release • Market Research • Creation of Ideas for Clients • Client liaison & Relationship Building • Strategy Planning & Retention of Clients • Supervision of Associates • Conceptualisation & Development of Clients’ Communication Program • Research and Preparation of Action Plans • Media Management, Liaison & Development • Event Management • Creating Press Release • Market Research • Creation of Ideas for Clients • Client liaison & Relationship Building • Strategy Planning & Retention of Clients • Supervision of Associates