Jeffrey Zitomer
Director of Marketing and Communications at Jimmy and Rosalynn Carter School for Peace and Conflict Resolution at George Mason University- Claim this Profile
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Sandra Whitehead
It has been my pleasure to work with Jeff. He is professional, reliable and responsive. While marketing for my program is under his purview, Jeff and I strategized together with the recruitment and admissions team to create an effective marketing strategy that helped us exceed our recruitment goal for spring 2020. Jeff has a collaborative style and willingness to listen and incorporate feedback from the team which fosters trust and new ideas. I highly recommend him.
Ali Eskandarian
I am writing to indicate my support for Jeff Zitomer. I have had the opportunity to observe Jeff at work ever since he joined our marketing and recruitment team in the College of Professional Studies (CPS) at GW in 2011. His team worked closely with the dean’s office; hence, I have first-hand knowledge of Jeff’s qualities as a professional and as a team player. I found Jeff to be hard working, punctual, and very pleasant in interactions with the faculty, staff, and students. I always appreciated his sense of humor and his tendency to give ample credit to his other colleagues on the team. Jeff was one of the first on his team to learn and also rely on the latest developments in data analytics, and to utilize such capabilities in developing marketing and recruitment strategies, which proved vital to the growth of our college. As Dean of CPS, I often relied on Jeff for his advice on new initiatives and his research to shed more light on ambiguous proposals. He always performed admirably, beyond the call of duty. One of Jeff’s noteworthy qualities is his desire to be a problem solver. This trait will serve him well in his career. Given Jeff’s analytic abilities and ability to work effectively in a team environment, I believe he would be an excellent fit in new environments, as he continues his career in this important field.
Sandra Whitehead
It has been my pleasure to work with Jeff. He is professional, reliable and responsive. While marketing for my program is under his purview, Jeff and I strategized together with the recruitment and admissions team to create an effective marketing strategy that helped us exceed our recruitment goal for spring 2020. Jeff has a collaborative style and willingness to listen and incorporate feedback from the team which fosters trust and new ideas. I highly recommend him.
Ali Eskandarian
I am writing to indicate my support for Jeff Zitomer. I have had the opportunity to observe Jeff at work ever since he joined our marketing and recruitment team in the College of Professional Studies (CPS) at GW in 2011. His team worked closely with the dean’s office; hence, I have first-hand knowledge of Jeff’s qualities as a professional and as a team player. I found Jeff to be hard working, punctual, and very pleasant in interactions with the faculty, staff, and students. I always appreciated his sense of humor and his tendency to give ample credit to his other colleagues on the team. Jeff was one of the first on his team to learn and also rely on the latest developments in data analytics, and to utilize such capabilities in developing marketing and recruitment strategies, which proved vital to the growth of our college. As Dean of CPS, I often relied on Jeff for his advice on new initiatives and his research to shed more light on ambiguous proposals. He always performed admirably, beyond the call of duty. One of Jeff’s noteworthy qualities is his desire to be a problem solver. This trait will serve him well in his career. Given Jeff’s analytic abilities and ability to work effectively in a team environment, I believe he would be an excellent fit in new environments, as he continues his career in this important field.
Sandra Whitehead
It has been my pleasure to work with Jeff. He is professional, reliable and responsive. While marketing for my program is under his purview, Jeff and I strategized together with the recruitment and admissions team to create an effective marketing strategy that helped us exceed our recruitment goal for spring 2020. Jeff has a collaborative style and willingness to listen and incorporate feedback from the team which fosters trust and new ideas. I highly recommend him.
Ali Eskandarian
I am writing to indicate my support for Jeff Zitomer. I have had the opportunity to observe Jeff at work ever since he joined our marketing and recruitment team in the College of Professional Studies (CPS) at GW in 2011. His team worked closely with the dean’s office; hence, I have first-hand knowledge of Jeff’s qualities as a professional and as a team player. I found Jeff to be hard working, punctual, and very pleasant in interactions with the faculty, staff, and students. I always appreciated his sense of humor and his tendency to give ample credit to his other colleagues on the team. Jeff was one of the first on his team to learn and also rely on the latest developments in data analytics, and to utilize such capabilities in developing marketing and recruitment strategies, which proved vital to the growth of our college. As Dean of CPS, I often relied on Jeff for his advice on new initiatives and his research to shed more light on ambiguous proposals. He always performed admirably, beyond the call of duty. One of Jeff’s noteworthy qualities is his desire to be a problem solver. This trait will serve him well in his career. Given Jeff’s analytic abilities and ability to work effectively in a team environment, I believe he would be an excellent fit in new environments, as he continues his career in this important field.
Sandra Whitehead
It has been my pleasure to work with Jeff. He is professional, reliable and responsive. While marketing for my program is under his purview, Jeff and I strategized together with the recruitment and admissions team to create an effective marketing strategy that helped us exceed our recruitment goal for spring 2020. Jeff has a collaborative style and willingness to listen and incorporate feedback from the team which fosters trust and new ideas. I highly recommend him.
Ali Eskandarian
I am writing to indicate my support for Jeff Zitomer. I have had the opportunity to observe Jeff at work ever since he joined our marketing and recruitment team in the College of Professional Studies (CPS) at GW in 2011. His team worked closely with the dean’s office; hence, I have first-hand knowledge of Jeff’s qualities as a professional and as a team player. I found Jeff to be hard working, punctual, and very pleasant in interactions with the faculty, staff, and students. I always appreciated his sense of humor and his tendency to give ample credit to his other colleagues on the team. Jeff was one of the first on his team to learn and also rely on the latest developments in data analytics, and to utilize such capabilities in developing marketing and recruitment strategies, which proved vital to the growth of our college. As Dean of CPS, I often relied on Jeff for his advice on new initiatives and his research to shed more light on ambiguous proposals. He always performed admirably, beyond the call of duty. One of Jeff’s noteworthy qualities is his desire to be a problem solver. This trait will serve him well in his career. Given Jeff’s analytic abilities and ability to work effectively in a team environment, I believe he would be an excellent fit in new environments, as he continues his career in this important field.
Experience
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Jimmy and Rosalynn Carter School for Peace and Conflict Resolution at George Mason University
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United States
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Higher Education
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1 - 100 Employee
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Director of Marketing and Communications
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Mar 2020 - Present
With a history spanning 40 years, the Carter School is a leading force in peace and conflict research by conducting an ongoing study of the nature, origins, and types of social conflicts and developing the requisite processes and conditions for the ethical and just resolution of conflict. In partnership with more than 2,000 influential alumni and partners across the world, the Carter School has built a network of change to transform the lives of those trapped in destructive cycles of violence and create a more peaceful and just global society. • Inaugural marketing professional for the Carter School. • Oversaw the name change from the School for Conflict Analysis and Resolution (S-CAR) to the Carter School. • Led the development and implementation of new branding and messaging, including mission statement, goals, and tagline for the Carter School. • Helped develop updated marketing collateral with consistent messaging and branding. • Instituted strategies and internal processes for social media, prospect communications, events, and collateral development. • Helped implement sample online classes featuring topical content. Resulted in 800 leads.
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George Washington University
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United States
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Banking
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1 - 100 Employee
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Manager, Marketing & Recruitment, College of Professional Studies
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Mar 2011 - Mar 2020
The George Washington University's College of Professional Studies provides graduate and undergraduate programs for working professionals. • Brought in 115% of target enrollments for one program, at a CPC of less than $30 per conversion. • Led initiative to break pre-existing advertising and collateral templates with engaging content, eye-catching and relevant images, classroom photos, and current technologies, such as rotating banners and updated video content. Storyboarded and scripted the CPS video on the main page of the website. • Developed lead communication plan, forming the foundation of the CPS “White Glove Approach” to recruitment, which was presented at the 2018 UPCEA Conference. • Revised email filters in EMT Connect to improve segmenting by program, and built new filters as part of a communication plan to generate regular, automated messages to prospective students. Created Salesforce reports and campaigns to track prospects. • Spearheaded institutional research to determine viability of new programs and competitive landscape for existing programs. • Instituted department-wide training programs for commonly-used programs, including Apply Yourself, EMT Connect, DataMarts, Salesforce, TargetX and Google Analytics.
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Web.com
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United States
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1 - 100 Employee
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Search Marketing Account Manager
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Aug 2009 - Aug 2010
Leads.com (a division of Web.com) is a search engine marketing firm for small and medium-sized companies. • Managed search engine marketing (SEM) and online advertising campaigns for small and medium-sized businesses on all three major platforms (Google, Yahoo, MSN/Bing). Drove conversion rates as high as 48%. • Wrote copy, added promotions, researched keywords, made search engine optimization (SEO) suggestions and maintained quality scores. • Created a weekly dashboard for sales team to track performance of platinum-level accounts • Turned around failing account into 23% CTR conversion. • Held an advanced certification from Google.
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Sunrise Senior Living
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United States
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Hospitals and Health Care
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700 & Above Employee
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Field Marketing Manager - Mid-Atlantic Region
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Oct 2007 - Dec 2008
Sunrise Senior Living is a leading provider of independent and assisted living to seniors in the United States, Canada and Europe. • Developed and implemented targeted and channel marketing strategies for the Mid-Atlantic region. Initiated referral program resulting in 41 move-ins in a six-month period at a cost of $26.49 per move-in while generating monthly income of $102,500. • Maintained media and direct mail budget of $1.6 million for 80 communities. • Managed national lead-generation programs. Optimized ECIN/Allscripts discharge program for specific communities, cutting costs by 35% while increasing revenue by 13% annually. • Developed collateral material and supervised offsite graphic design firm. Designed 100+ marketing and advertising templates used by 450 communities.
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Time Life
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Greece
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Security and Investigations
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Retail Marketing Manager
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Oct 2005 - Oct 2007
Time Life is a nationally-recognized entertainment company specializing in music collections and video. • Developed marketing and branding strategies for all new products, integrating PR, sales, advertising and web-based initiatives. Wrote advertising copy and booked all print and radio ads. Created Powerpoint sales presentations. Determined budgets based on P/L statements and sales projections. • Managed staff of consultants for all traditional print, online, Web 2.0 social networking and radio promotions. Supervised the creation of micro-sites and social media pages. • Initiated video streaming to drive online promotions. Worked with video producers to license and create video clips for YouTube, Amazon and social media. One video clip accrued more than 75,000 views, translating into 10,000 sales through Amazon within first three months. • Spearheaded program to offer digital downloading for Time Life-owned properties. Posted company’s first digital album, generating 9,000+ downloads in a two month period with zero cost-of-goods. Created exclusive promotions for major retailers, including Target. • Prepared weekly reports using Nielsen Soundscan and Videoscan for examining sales trends by market and product lifecycle, analyzing the success of regional promotions, determining budgets and predicting the success of future projects. • Managed events and promotions by coordinating with talent and site managers, managing local PR and advertising, and hiring street teams.
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Cerebellum Corporation
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Advertising Services
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Assistant Director of Marketing
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Aug 1999 - Feb 2005
Cerebellum is a provider of educational programming to the K-12+ market. Cerebellum debuted "Standard Deviants TV" on PBS in the Fall of 2000. • Responsible for consumer catalog mailings and direct marketing campaigns. Updated and segmented house lists, purchased targeted lists and performed back-end analysis. Solicited print vendor RFPs and managed in-house graphic designers. Saved $20,000 per catalog by switching to Canadian printer. • Updated website content and sent direct response e-blasts through the company website using HTML. Responsible for search engine optimization (SEO) and search engine marketing (SEM). Reduced customer service calls by 20% and increased conversion by improving website layout and adding features. • Designed company press database. Wrote and distributed press releases through mail, email and PR newswire. Prepared Standard Deviants TV media kits for PBS launch (named to list of “Top 10 New Shows for Kids” by TV Guide in 2000). • Examined e-learning market trends and prepared executive memos using FCC filings, investment bank white papers and online research. Formed the basis for Cerebellum’s business plan. • Negotiated licensing & broadcast agreements with independent PBS stations, ITV stations and other licensees, including NAESP and Sallie Mae. Worked with PBS to ensure delivery of broadcast materials for PBS YOU (33 million homes). Generated more than $80,000 in program licensing from ITV stations in one quarter. • Supervised internal customer service department of five and off-site call center. Wrote phone and sales scripts.
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Central Park Media
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Entertainment Providers
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Supervisor of Production & Marketing
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Apr 1995 - Mar 1999
Central Park Media was a leading importer and distributor of Japanese animation and documentaries. Wrote all promotional and advertising copy - including the annual catalog - managed the advertising budget and purchased media placements. Created a process to track and file copyrights. Launched and edited a monthly e-newsletter and grew subscription list to more than 10,000 by third issue by adding feature articles, promotional offers and company/industry FAQs. Central Park Media was a leading importer and distributor of Japanese animation and documentaries. Wrote all promotional and advertising copy - including the annual catalog - managed the advertising budget and purchased media placements. Created a process to track and file copyrights. Launched and edited a monthly e-newsletter and grew subscription list to more than 10,000 by third issue by adding feature articles, promotional offers and company/industry FAQs.
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Education
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1986 - 1990
Brandeis University
Bachelor of Arts (B.A.), Psychology
Community
