Experience

Accent Group Limited

• Australia
• Retail
• 700 & Above Employee

• Marketing Manager - HOKA

  • Oct 2023 - Present



Emotive | Creative Agency

• Australia
• Advertising Services
• 1 - 100 Employee

• Business & Marketing Director

  • May 2022 - May 2023



Camilla Australia

• Australia
• Retail Apparel and Fashion
• 100 - 200 Employee

• Marketing & Partnerships

  • Oct 2020 - May 2022



Special New Zealand

• New Zealand
• Advertising Services
• 1 - 100 Employee

• Business Director (Freelance)

  • Aug 2019 - Feb 2020

  Business Director Business Director



Nike

• United States
• Retail
• 700 & Above Employee

• Brand Communications Manager (Freelance)

  • May 2019 - Jun 2019



Netflix

• United States
• Entertainment Providers
• 700 & Above Employee

• Brand Manager, Marketing (Freelance)

  • Dec 2018 - Mar 2019

  •2019 Brand campaign - "Make Room" •2019 Brand campaign - "Make Room"



Wieden + Kennedy

• United States
• Advertising Services
• 700 & Above Employee

• Account Manager, Nike EMEA

  • Apr 2016 - Aug 2018

  Project highlights: •2018 South Africa/Caster Semenya tactical campaign - "Just Do It - Caster Semenya" •2018 Russia World Cup campaign - "Never Ask" •2017 Women's Euro Championship | Netherlands Women's National Football campaign - "We Are Lionesses" •Spring 2017 Russia Women's campaign - "You're Made of What You Do"•Spring 2017 Turkey Women's campaign - "This Is Us"•2016 Western Europe Football Training campaign - "Play Fast, Train Faster"

• Account Executive, Nike

  • Jan 2015 - Apr 2016

  •Advisor for the 2015 Multicultural Advertising Intern Program (MAIP) project, helping young talent craft new business pitches for Nike Project highlights: •2016 Kobe Retirement campaign — “Conductor"•2015 Holiday Running campaign — “Last”•2015 Skateboarding Zoom campaign — “What's Up With These Shoes”

• Assistant Account Executive, Nike

  • Oct 2013 - Jan 2015

  Project highlights: •2014 Cold Weather campaign — “Choose Your Winter”•2014 Back to Football campaign — "Risk Everything"•2014 World Cup campaign — “The Last Game/Risk Everything”•2014 New York Marathon campaign — “Run NYC, Run Anywhere” •2013 Nike Cross Nationals App•2013 New York Marathon campaign — “Twice As Ready”•W34th/7th digital billboard in NYC

• Nike Account Services Intern

  • Jun 2013 - Sep 2013

  • Provided support for projects across four categories: Nike brand general, Nike Running, Nike Better World, and the W34th & 7th digital billboard in NYC• Helped facilitate production of digital, print, outdoor, television, and lifestyle advertising through generation of strategy, creative briefs, and presentation materials• Oversaw budget maintenance, creative evaluation, competitive analysis, and overallproject management• Developed and pitched a new business opportunity for Nike’s sustainability initiative, Nike Better World Show less



Keck Medical Center of USC

• Greater Los Angeles Area

• Media Relations Assistant

  • Jun 2012 - Jun 2013

  • Penned weekly source alerts, media advisories, and press releases to promote the activities and achievements of USC health science faculty and staff to local, regional, national, and international news media • Interviewed faculty physicians and scientists to develop press releases and news articles on new clinical research • Collaborated with clinical faculty to design publicity plans for Alzheimer’s disease and multiple sclerosis programs • Researched social media analytics and crafted strategic messaging to build and engage audiences • Published content and creative materials for Twitter, Facebook, and hospital websites • Designed a searchable Excel database of more than 500 physician and faculty experts for members of news media • Created an editorial calendar for weekly source alerts and social media that included expert opinions on topical issues Show less



TBWA\Chiat\Day

• United States
• Advertising Services
• 700 & Above Employee

• Intelligence Intern

  • Jan 2013 - May 2013

  • Researched industry trends and consumer demographics via internet, intranet, and search databases such as Path to Purchase, Business Insights Global, and Radio Business Advertising • Synthesized information in order to provide intelligence, insight, and inspiration for agency initiatives • Drafted Intelligence Updates for company-wide distribution • Contributed to new business proposal research for topics such as corporate social responsibility activities and competitive promotional reviews • Designated as project manager of program outreach in the rebranding of TBWA\Chiat\Day Internship Program Show less



CrossFit.com

• Remote

• Freelance Reporter

  • Aug 2012 - May 2013

  • Published articles on CrossFit industry trends and athletes. • Published articles on CrossFit industry trends and athletes.



Neon Tommy

• Los Angeles

• Health/Fitness Reporter

  • Aug 2011 - May 2013

  • Published articles on emerging health/wellness industry trends and talent. • Published articles on emerging health/wellness industry trends and talent.



Leader Enterprises

• United States
• Advertising Services
• 1 - 100 Employee

• Public Relations Intern

  • Sep 2010 - Sep 2012

  • Communicated with clients, assisted with the overview of four accounts, organized copy for media pitching, and brainstormed concepts for marketing campaigns • Drafted news advisories, press releases, and pitch letters • Gathered comprehensive market data for media outreach in order to ensure effective communication between client brands and target audiences • Secured media coverage for fitness clients including P90X, TRX, and Mizuno in major publications • Communicated with clients, assisted with the overview of four accounts, organized copy for media pitching, and brainstormed concepts for marketing campaigns • Drafted news advisories, press releases, and pitch letters • Gathered comprehensive market data for media outreach in order to ensure effective communication between client brands and target audiences • Secured media coverage for fitness clients including P90X, TRX, and Mizuno in major publications



Jack's Surfboards

• Huntington Beach, CA

• Manager

  • Jun 2006 - Sep 2010

  • Managed a 23-person sales team for the successful implementation of company policies • Trusted with computing daily gross revenue as well as opening and closing facility operations • Planned and scheduled employee shifts while simultaneously developing new sales goals for employees each month • Achieved status of “Top Seller” for more than four consecutive months and received multiple promotions • Conducted interviews for sales associate candidates and guided new hires through training process Show less