Sonia Rodríguez

Asesora de Comunicación, Prensa y Publicidad at Museo Arqueológico Nacional
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Contact Information
us****@****om
(386) 825-5501
Location
Madrid, Community of Madrid, Spain, ES
Languages
  • English Full professional proficiency
  • Chino (simplificado) Professional working proficiency
  • Spanish Native or bilingual proficiency
Skills

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Claudia M.

He tenido la oportunidad de trabajar con Sonia y considero que es una comunicadora nata. La recomiendo sin lugar a dudas, no sólo por su profesionalidad, sino por su calidad humana y por su tenacidad. Lo que más me impacta de Sonia es su lucha constante por conseguir aquello que quiere y su búsqueda de la excelencia en todo lo que hace, tanto en el plano profesional como en el personal. Siente pasión por su trabajo y eso se refleja en los resultados. Además de eso es una persona con una maravillosa actitud positiva, una persona resiliente que sabe ver las oportunidades de éxito en cualquier situación. Sonia transmite mucha seguridad y cercanía. Me ha encantado trabajar contigo, un abrazo.

Maria L.

Working with Sonia has been an absolute pleasure and a privilege when she was my manager at Asesores de RRPP & Comunicación. Her knowledge in PR, management and her undeniable creativity make a perfect combo while looking for a genuine, trustworthy and a truly beneficial business relationship.

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Credentials

  • Photoshop, InDesing, Illustrator
    -

Experience

  • Museo Arqueológico Nacional
    • Spain
    • Museums, Historical Sites, and Zoos
    • 1 - 100 Employee
    • Asesora de Comunicación, Prensa y Publicidad
      • Jun 2021 - Present

      Asesorar en planes y acciones concretas de Comunicación, Prensa y Publicidad Plan Estratégico de Comunicación Creación y Gestión del contenido de RR.SS Creación y diseño del dossier de prensa Gestión y desarrollo de ruedas de prensa, convocatoria a medios Redacción de notas de prensa Gestión de entrevistas medios comunicación Gestión de Google Analytics Gestión y supervisión de la agencia de publicidad Búsqueda de nuevas colaboraciones y oportunidades en medios de comunicación para el museo Realización y gestión de grabaciones con medios de comunicación y productoras Asesoramiento en la imagen corporativa del museo Análisis del Clipping Show less

  • Essence of Communication
    • Madrid Area, Spain
    • Communication Advisor/Director
      • Feb 2017 - Mar 2023

      Communication Plan for Rubén Martín Rubio (Entrepreneur and Expert on Personal Branding) Communication Plan for Pedro García Aguado (TV presenter). Communication Plan for Instituto Europeo de Fertilidad. Communication Plan for Rubén Martín Rubio (Entrepreneur and Expert on Personal Branding) Communication Plan for Pedro García Aguado (TV presenter). Communication Plan for Instituto Europeo de Fertilidad.

  • Varona's Institute
    • Spain
    • Education Administration Programs
    • 1 - 100 Employee
    • Communications Manager
      • Mar 2016 - Oct 2016

      Coordinator of a team of 15 students in Madrid & Manchester (England). Responsible for leading on the development, implementation of an effective communications strategic plan; branded content, internal meetings and corporate events. Coordinator of a team of 15 students in Madrid & Manchester (England). Responsible for leading on the development, implementation of an effective communications strategic plan; branded content, internal meetings and corporate events.

  • Roman
    • Spain
    • Public Relations and Communications Services
    • 100 - 200 Employee
    • Executive Planner (Internal Communication Department)
      • Dec 2013 - Jun 2015

      Coordination of the internal Branding proyect for Gas Natural Fenosa: corporate videos, banners, internal signs/boards, merchandising, elaboration of content for the Intranet, etc. Planning and execution of the annual internal congress for CLH company. Coordination of the internal Branding proyect for Gas Natural Fenosa: corporate videos, banners, internal signs/boards, merchandising, elaboration of content for the Intranet, etc. Planning and execution of the annual internal congress for CLH company.

  • ‘La Retranca’ Producciones
    • Madrid
    • Communications Manager
      • Apr 2013 - Nov 2013

      Responsible for communication and sponsoring in the TV program ‘España a vela’ (RTVE). Presentations and close liaison with companies. Responsible for communication and sponsoring in the TV program ‘España a vela’ (RTVE). Presentations and close liaison with companies.

  • Volkswagen Financial Services
    • Germany
    • Financial Services
    • 700 & Above Employee
    • Marketing Communication Manager
      • Jan 2013 - Apr 2013

      Elaboration of presentations & briefings, internal PR, close liason with advertising agency. Elaboration of presentations & briefings, internal PR, close liason with advertising agency.

  • Fundacion Isabel Gemio
    • Spain
    • Research Services
    • 1 - 100 Employee
    • Senior Communication Consultant (Volunteer)
      • Oct 2011 - Dec 2012

      Close liaison with the media and companies, organization of internal and external events in order to raise the knowledge of the Foundation in Spain. Close liaison with the media and companies, organization of internal and external events in order to raise the knowledge of the Foundation in Spain.

  • Red.es
    • Spain
    • Telecommunications
    • 100 - 200 Employee
    • Marketing and Communication Consultant
      • Jul 2010 - Jul 2011

      Assessment Reports in order to evaluate communication proposals. Management of Balanced Scorecard (BSC). Elaboration of presentations. Assessment Reports in order to evaluate communication proposals. Management of Balanced Scorecard (BSC). Elaboration of presentations.

  • Asesores de Relaciones Públicas y Comunicación
    • Spain
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Manager
      • Jun 2007 - May 2008

      • Planning of client communication actions  Design of the Annual Communication Plan  Follow up of the Annual Plan and launch of short term actions • Preparation of client press appearances on TV, radio, general and specialized press and Internet  Meeting with journalists to manage the client image in the media  Management of one-to-one interviews and questionnaires  Distribution of press releases, video news releases and press books  Preparation of opinion articles • Organization of training and communication events  Press conferences to launch new software solutions  Organization of journalists trips abroad  Training programs for company executives Show less

  • RMG Consultoría de Marketing, Comunicación
    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Senior Communication Consultant
      • Mar 2007 - Jun 2007

      • Preparation of client press appearances on TV, radio, general and specialized press and Internet  Meeting with journalists to manage the client image in the media  Creation and distribution of press releases  Management of one-to-one interviews and questionnaires • Writing internal reports concerning monthly communication actions • Preparation of client press appearances on TV, radio, general and specialized press and Internet  Meeting with journalists to manage the client image in the media  Creation and distribution of press releases  Management of one-to-one interviews and questionnaires • Writing internal reports concerning monthly communication actions

  • IPPI Comunicación
    • Spain
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Senior Communication Consultant
      • Mar 2005 - Mar 2007

      • Strategic planning of press conferences, congress and other events  Management of one-to-one interviews and questionnaires  Meeting with journalists to manage the client image in the media  Translation and adaptation of opinion articles, press releases from and to English  Distribution of press releases in the IT media • Writing internal reports concerning monthly communication actions • Strategic planning of press conferences, congress and other events  Management of one-to-one interviews and questionnaires  Meeting with journalists to manage the client image in the media  Translation and adaptation of opinion articles, press releases from and to English  Distribution of press releases in the IT media • Writing internal reports concerning monthly communication actions

  • Intro Ibérica
    • Spain
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Executive
      • Jan 2001 - Feb 2005

      Management and execution of communication actions for different clients in a team of account executives carrying out the following functions: • Preparation of client press appearances on TV, radio, general and specialized press and Internet Pro-activity: Searching for opportunities in the media  Meeting with journalists to manage the client image in the media  Creation and distribution of press releases, video news releases and press books  Follow-up of press releases and opinion articles  Management of one-to-one interviews and questionnaires  Management of products benchmarking analysis  Translation and adaptation of opinion articles, press releases and questionnaires from and to English • Writing internal reports concerning monthly communication actions  Follow up of press appearances and clipping  Draw up of communication budgets • Strategic planning of press conferences, congress and other events Show less

  • Tormo & Asociados
    • Madrid
    • Coordinator of IT and Communication department
      • Jan 2000 - Dec 2000

       Draw up of press releases and budgets. Liaison with IT suppliers and clients  Draw up of press releases and budgets. Liaison with IT suppliers and clients

Education

  • Business & Marketing School ESIC
    Degree on Marketing on the Internet and Digital Advertising
    2011 - 2011
  • Business School IDE-CESEM
    Máster in Marketing and Corporate Comunication, Marketing and Corporate Comunication
    2005 - 2006
  • Universidad Complutense de Madrid
    Bachelor in Advertising, Markeking and Public Relations
    1993 - 1998
  • IE Business School
  • ICEMD-ESIC

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