Senior Marketing Manager, UK

• Feb 2021 - Present

Responsible for marketing and PR strategy development and execution for the Tétris UK business, working closely with the EMEA team to ensure regional alignment. My responsibilities cover the full range of marketing and communications practices, including media relations, content development, and digital marketing.Until March 2022, I also served as the marketing hub lead for the UK, Netherlands and South Africa, ensuring local alignment with the EMEA strategy. In a regional capacity during this period, my responsibilities included content strategy and delivery, as well as overseeing product and sales enablement for Tétris EMEA.

Marketing & PR Manager, South Africa

• Apr 2019 - Jan 2021

Marketing and PR Manager, Sub-Saharan Africa

• Feb 2015 - Mar 2019

Responsible for marketing and communications strategy development and execution for JLL Sub-Saharan Africa and Tétris South Africa (design and build subsidiary of JLL): Media relations: formulating media strategies and plans, press releases, media liaison, media training, reporting Social media: social media strategy, campaign creation, managing social channels (LinkedIn, Facebook, Instagram, Twitter), liaising with EMEA colleagues to amplify global and regional campaigns, paid campaigns, reporting, staff training Website management: SEO optimisation, content creation, website audits, managing enquiries, briefing agencies and EMEA colleagues for development and build of microsites, forms and landing pages Email marketing: strategic implementation of email marketing campaigns, creating emails according to industry best practice, landing pages, managing forms, reporting Research marketing: supporting the local, regional and global teams with the marketing of market reports and thought leadership papers. Managing the full process from editing and proofing, working with in-house and agency designers and copywriters, printing, distribution and marketing various direct and digital channels Content: blog planning and copywriter briefing, creation of business tools including capability statements, brochures, PowerPoint templates and presentations, Client newspaper in digital and physical formats, AV content Internal communications: employee engagement across channels, staff surveys, HR support, internal events, MD comms Brand positioning and brand identity: ensure brand standards are adhered to and implemented correctly Prior responsibilities include: manage communications around Graduate Programme (including career and open days), oversee CSI events and drives, all elements of event management for client functions, marketing communications support for client projects, case study development and design, management and mentorship of the Marketing Assistant.

Marketing and Communications Manager

• May 2014 - Dec 2014

Providing a broad range of internal and external communication and marketing support to Liberty Properties. Responsible for strategic direction and execution of all internal and external communications. Providing a broad range of internal and external communication and marketing support to Liberty Properties. Responsible for strategic direction and execution of all internal and external communications.

Communications Manager: Group Engagement

• Mar 2014 - May 2014

Responsible for the delivery of staff engagement and development of a strategy that supports effective engagement with Liberty Group employees. Responsible for the delivery of staff engagement and development of a strategy that supports effective engagement with Liberty Group employees.

Internal Communications Specialist

• Jun 2012 - Mar 2013

Responsible for the delivery of information, corporate communications and engagement with Liberty Properties staff. Strategic internal communications to drive regular staff communications and business strategy-driven campaigns through a range of channels including staff publications, roadshows, surveys, and digital communication (intranet, email, television and Yammer). Profiling Liberty Properties to Liberty Group staff via various internal platforms, including articles in @Liberty Magazine and internal television network. Driving internal staff CSI initiatives. Engaging with internal stakeholders to provide a high quality internal communications service (for example, meeting with the CEO and COO to develop strategic communications and content, and supporting HR communication needs). Managing suppliers, including design agencies and copywriters. Providing cover for the Communications Manager in her absence and dealing with media enquiries and crisis management for issues at the shopping centres managed by Liberty Properties (Sandton City, Nelson Mandela Square, Eastgate, Liberty Midlands Mall, Liberty Promenade, Greenacres, and Levy Business Park in Zambia).

Freelance Copywriter

• Jul 2011 - Jun 2012

Freelance copywriting, editing and proofreading. Specialising in: Newsletters Brochures Web copy Press releases Examples of my work can be viewed on my online Behance portfolio: http://www.behance.net/tatianadinwoodie Key projects include: • SEO copy for Investec South Africa website (for examples, see http://tinyurl.com/82nhp89 ) • Parks and open spaces brochure for City of Johannesburg • Award entry for Magna Carta Public Relations • Research for In the Knot Consulting (T-Systems Marketing Audit).

Project Worker

• Apr 2011 - Jun 2011

Strategic communications for Eskom (South African power utility). Project management for the Internal Communications Division (implementation plans, research, messaging, concepts for activations, budget monitoring, briefs and supplier management). Publicity for the Standard Offer Programme (implementation plan, media planning and engagement, setting up strategic partnerships and speaking opportunities, research). Writing internal notifications, messages and briefs. Strategic communications for Eskom (South African power utility). Project management for the Internal Communications Division (implementation plans, research, messaging, concepts for activations, budget monitoring, briefs and supplier management). Publicity for the Standard Offer Programme (implementation plan, media planning and engagement, setting up strategic partnerships and speaking opportunities, research). Writing internal notifications, messages and briefs.

Senior Communication and Information Officer (Health and Adult Social Care)

• May 2010 - Apr 2011

Lead on the co-ordination and production of internal and external information for the transformation of adult social care (known as Personalisation).Provide specialist support, advice and guidance to service managers, key staff and partners to ensure that all service information is of a high standard.Manage and provide support on key communication and engagement projects with staff and the public.Some key projects include:Development of new and accessible Information and Advice tool for adult social care on Enfield Council website – architecture design, researching, writing and uploading information; project management; user acceptance testing; formulated a quality control system for information (to view examples, see http://tinyurl.com/nqn8hk7). Developed factsheets - a new way to provide information to the public in an easy to understand and succinct format; worked with colleagues on the design; drafted content; mapped out new titles (for examples, see http://tinyurl.com/3y4rlwn ).Staff newsletter - Transform and Inform, a highly successful and effective tool to communicate and interact with staff about the changes happening in the area of adult social care. Planning, writing content, co-ordinating contributions, editing, managing distribution.Events - co-ordinating awareness and information events for the public and staff.Public consultation - worked on the Personalisation in Enfield public consultation, including contributing to formulating the questionnaire, awareness raising and publicity activities and materials.Other responsibilities - Media monitoring; liaising with designers and printers; writing information in Plain English; updating the staff intranet and public website using Jadu content management system; developing and analysing feedback questionnaires; ad hoc photography; awards entries.

Communication and Information Officer

• Mar 2009 - Apr 2010

Writing information on Personalisation and other adult social care topics for various audiences using an array of communication channels.Lead on the Public Information Project for the Communication Workstream to deliver the transformation of adult social care in Enfield.DVD project management - Personalisation in Enfield DVD - an information tool to communicate with the public about the changes to adult social care services. Responsible for scripting, scheduling filming, securing people to appear in the DVD, sourcing locations to film, input in the editing process.Staff newsletter - planning, writing and co-ordinating content.Contributor for the staff intranet and public website using Jadu content management system.Events - co-ordination of and support for information and awareness events for staff and the public. Includes developing materials for exhibition stands, managing logistical event aspects, answering questions from attendees on the day. Include the Adult Social Care tent at the Enfield Autumn Show, personalisation staff events, Public Personalisation Information Day, World Elder Abuse Awareness Day.Other responsibilities include - consultations, questionnaires, award entries, FAQ's, managing distribution lists.

Communications Executive and Web Editor

• Jul 2008 - Dec 2008

Press office - handling media enquiries, issuing press releases and uploading to the website. Supporting PR/Media and Government Relations Teams during Beijing Olympic and Paralympic Games. Speakers' Bureau - managing requests for high profile LOCOG spokespeople to speak at events. Website – uploading content using Kitsite content management system. Geotagging content for London 2012 storymap interface on website. Events - including London 2012 Handover Party in the Mall, Beijing Debrief, public meetings, media tours such as the Wembley Stadium media tour. Writing - news stories for the website. Other responsibilities: Research, media coverage reports, visual presentations, activity calendars.

Account Assistant

• Jun 2008 - Jul 2008

Pitching news stories to the media. Researching and writing journalist and media profiles. Monitoring and managing press cuttings and updating press logs. Research (for example, into competitor media activity and coverage on specific topics). Surveys and special reports. Sending out press releases and compiling press lists. General account administration. Clients - Primarily in the financial services sector: NatWest International; Barclays Stockbrokers; Alliance Trust; MarketGuard; GMAC-RFC; Employers Forum on Age; Opinium Research; InterBay.

Account Executive (New Business and Marketing)

• May 2007 - May 2008

Industry awards - responsible for researching, writing and compiling awards entries. Worked on the winning Magna Carta entry for the 2007 AdReview Awards, which won PR Agency of the Year. Case studies – researching, writing and designing case studies for new business pitches and use on the Magna Carta website. Research - identifying key trends and media attitudes towards topics; researching markets and competitors for new business pitches. Compiling tenders and requests for proposals - for example, City of Cape Town, Tshwane (Pretoria) Bus Rapid Transit Project, Auditor General. Website maintenance - using the content management system to upload case studies and press releases. Internal events - organised 2007 company overnight trip and activities; awareness days and fun days. Client account work - research for pitches; media relations; writing media profiles; coverage reports; event guest lists; working with journalists for publication features and articles; media audits. Clients worked on include - Adidas, Microsoft, Medscheme, Destiny magazine, Team Barloworld Tour de France, Build a Bear Workshop.

Publicist

• Feb 2007 - Apr 2007

Media relations - including formulating media plans; researching, writing and disseminating press releases aimed at the marketing trade media. Media monitoring - including compiling coverage reports. Account management - Heart 104.9 FM radio station. Other clients worked on - ComutaNet, Primedia Outdoor Advertising, Starcom, Jacaranda 94.2 and East Coast Radio. Media relations - including formulating media plans; researching, writing and disseminating press releases aimed at the marketing trade media. Media monitoring - including compiling coverage reports. Account management - Heart 104.9 FM radio station. Other clients worked on - ComutaNet, Primedia Outdoor Advertising, Starcom, Jacaranda 94.2 and East Coast Radio.