Experience

Trackman

• Denmark
• Spectator Sports
• 400 - 500 Employee

• VP of Marketing

  • Feb 2022 - Present

  Chief of marketing and member of Trackman Management Team. Unleashing the potential of incredible people and a powerful brand to fuel new growth engines. Some things I am proud of after year 1 1. Initiated, build and established Golfers for Ukraine. Instead of just doing something on our own which would never get traction, we got most of golf industry united behind the golfersforukraine campaign and raised much more money than we could have done on our own. 2. Initiated… Show more Chief of marketing and member of Trackman Management Team. Unleashing the potential of incredible people and a powerful brand to fuel new growth engines. Some things I am proud of after year 1 1. Initiated, build and established Golfers for Ukraine. Instead of just doing something on our own which would never get traction, we got most of golf industry united behind the golfersforukraine campaign and raised much more money than we could have done on our own. 2. Initiated, developed and executed first ever Trackman Indoor Golf Day. The objective was to recruit new golfers to come and try indoor golf. It ran as a pilot for Y1 in select markets and was a solid success as we succeeded in recruiting new indoor golfers, made most of our facilities happier and generated a lot of content and user generated content. 3. Piloted and launched first ever global professional golf tour played on Trackman simulators. It was a a great success amongst players who loved the concept and we generated significant social media engagement in the industry. Currently scaling for an even bigger Y2. Show less Chief of marketing and member of Trackman Management Team. Unleashing the potential of incredible people and a powerful brand to fuel new growth engines. Some things I am proud of after year 1 1. Initiated, build and established Golfers for Ukraine. Instead of just doing something on our own which would never get traction, we got most of golf industry united behind the golfersforukraine campaign and raised much more money than we could have done on our own. 2. Initiated… Show more Chief of marketing and member of Trackman Management Team. Unleashing the potential of incredible people and a powerful brand to fuel new growth engines. Some things I am proud of after year 1 1. Initiated, build and established Golfers for Ukraine. Instead of just doing something on our own which would never get traction, we got most of golf industry united behind the golfersforukraine campaign and raised much more money than we could have done on our own. 2. Initiated, developed and executed first ever Trackman Indoor Golf Day. The objective was to recruit new golfers to come and try indoor golf. It ran as a pilot for Y1 in select markets and was a solid success as we succeeded in recruiting new indoor golfers, made most of our facilities happier and generated a lot of content and user generated content. 3. Piloted and launched first ever global professional golf tour played on Trackman simulators. It was a a great success amongst players who loved the concept and we generated significant social media engagement in the industry. Currently scaling for an even bigger Y2. Show less



BORA

• Germany
• Appliances, Electrical, and Electronics Manufacturing
• 200 - 300 Employee

• Global Chief Marketing Officer

  • May 2021 - Feb 2022



the LEGO Group

• Denmark
• Manufacturing
• 700 & Above Employee

• Head of Marketing for LEGO Creative Play Lab

  • Jan 2018 - Mar 2021

• Senior Marketing Director, Home Grown IPs

  • Aug 2016 - Dec 2017

• Head of Marketing, China

  • Jul 2013 - Jul 2016



the LEGO Group

• Denmark
• Manufacturing
• 700 & Above Employee

• Head of Commercial Growth

  • Jan 2010 - May 2013

• Manager/Senior Manager, Global Market Development

  • Nov 2007 - Dec 2009



Carlsberg Group

• Denmark
• Food and Beverage Services
• 700 & Above Employee

• Commercial Innovation Manager

  • Jan 2006 - Oct 2007

• Project Manager

  • Mar 2003 - Dec 2005

• Program Management Assistant and Team Lead

  • Mar 2003 - Mar 2005

• Sales Lead of Telesales Team

  • Mar 2000 - Mar 2003



Retail Marketing Aps

• Denmark

• Founder and Chairman

  • Jan 2003 - Oct 2004



key 2 telemarketing

• Supervisor and Department manager

  • Aug 1998 - Mar 2000