Experience

digitalPR

• Denmark
• Public Relations and Communications Services
• 1 - 100 Employee

• Founder & CEO

  • Feb 2015 - Present

  digitalPR is a results-driven Nordic PR and Marketing agency specializing in IT, Tech, Consumer Electronics, Digital Lifestyle, and Gaming across both business and consumer markets. We work with clients such as Palo Alto Networks, Oracle, NETGEAR, BenQ, Sound United and SteelSeries. We have many years of experience in technology journalism and we have also worked within the private sector and as consultants, allowing us to bring you the best of both worlds. Our journalism experience helps us to better understand your technologies and products and how to craft their USPs as impactful messages to media, as well as excelling in targeting the best demographics. We shine at getting your message across to the Nordic media and influencers and strive to become considered an integral part of our clients'​ PR and marketing teams. digitalPR has two offices in Denmark and local media specialists on the ground across the Nordic region. We represent companies from around the world that are trying to enter the Nordic markets or that want to strengthen an already existing presence. Show less



ExtendaGO

• Norway
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing & PR Manager

  • Oct 2014 - Apr 2015

  • Responsible for the overall marketing strategy on a global scale. • Full marketing budget responsibility. • Responsible for coordination with external agencies and making sure KPIs are met. • Responsible for media planning, public relations and content marketing. • Driver of Wallmob's social media presence, the responsibility also entails the corporate blog. • Responsible for the development and execution of online and offline marketing campaigns. • Responsible for events and speaking opportunities. Show less



Related

• Denmark
• Public Relations and Communications Services
• 1 - 100 Employee

• Head of Tech, Account Manager

  • Sep 2011 - Sep 2014

  I managed the Tech division overall, including new bizz, yet worked equally with PR and communications campaign and strategy as well as brand development/management and marketing communications consulting for clients in the Nordics and Europe (both Consumer and Corporate). The latter part of my role encompassed both strategic, tactical and operational tasks. Among other things, I was responsible for partner agency management - covering the Nordics and Europe. The position also involved building and retaining key relationships with influencers and opinion leaders. I have helped multiple clients, including brands such as (list is not exhaustive): MOBOTIX, Razer, BenQ Nordic, ADATA Technology, StarTech.com, Software-Cluster, MapR Technologies, CyberLink Corp., Hauppauge Computer Works, XMG (Schenker Technologies), Nordic Game Supply, Projectplace (Planview), Techem, Fortron Source Power Group (FSP Group), SteelSeries, Eurosecure ESET, and QNAP Systems, Inc. Show less



Computerworld

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Managing Editor and Co-Founder

  • Feb 2011 - Aug 2011

  While still pursuing my studies, I co-founded and managed PC World Denmark's new hardware section - a leading online destination for Danish tech enthusiasts and users desiring to broaden their existing knowledge of computer hardware and related topics. Today, PCWorld.dk is part of Computerworld.

• Test Editor / Hardware Specialist

  • Nov 2007 - Aug 2011

  I was responsible for the coverage of computer hardware, which was one of PCWorld's core areas in need of renewed focus. The work encompassed everything from news and article writing to benchmarking. I frequently took part in relevant press events across the globe. I filled this position while pursuing my Bachelor's and Master's degrees.



Freelance (various publications)

• Technology Reporter

  • Nov 2007 - May 2011

  I wrote for numerous publications about IT topics, mainly with consumers as the target audience. Media platforms include: - B.T. - Computerworld - epn.dk - GISMO Magazine - >pcplayer/gameplay - PCWorld.dk - Politiken Tjek/Lørdagsliv - Søndagsavisen - Videnskabens Univers I filled this position while simultaneously studying on a full-time basis. I wrote for numerous publications about IT topics, mainly with consumers as the target audience. Media platforms include: - B.T. - Computerworld - epn.dk - GISMO Magazine - >pcplayer/gameplay - PCWorld.dk - Politiken Tjek/Lørdagsliv - Søndagsavisen - Videnskabens Univers I filled this position while simultaneously studying on a full-time basis.



IMPACT Commerce

• Denmark
• Technology, Information and Internet
• 200 - 300 Employee

• Marketing Consultant

  • Mar 2010 - Oct 2010

  I took on this role while simultaneously writing my Master's thesis. IMPACT (formerly webdanmark.com) is a Danish e-business B2B agency with clients such as Imerco, Noa Noa, Kaufmann and Fona. I was responsible for the strategic development and execution of all marketing activities. I took on this role while simultaneously writing my Master's thesis. IMPACT (formerly webdanmark.com) is a Danish e-business B2B agency with clients such as Imerco, Noa Noa, Kaufmann and Fona. I was responsible for the strategic development and execution of all marketing activities.



the LEGO Group

• Denmark
• Manufacturing
• 700 & Above Employee

• Digital Marketing Trainee

  • Oct 2009 - Jan 2010

  As a trainee at LEGO Product & Marketing Development (PMD), I worked within the field of integrated marketing communications together with a team responsible for LEGO's Atlantis play theme, performing target demographic research and developing an interactive, integrated marketing communications strategy while also writing copy for the website in both Danish and English. As a trainee at LEGO Product & Marketing Development (PMD), I worked within the field of integrated marketing communications together with a team responsible for LEGO's Atlantis play theme, performing target demographic research and developing an interactive, integrated marketing communications strategy while also writing copy for the website in both Danish and English.



Zitech Computer

• Computer Hardware Manufacturing
• 1 - 100 Employee

• Marketing Assistant and Copywriter

  • Jan 2006 - Jun 2008

  At the time, Zitech was one of the largest computer manufacturers in Denmark and carried the largest hardware accessories assortment overall. During my studies, I was responsible for assisting the Marketing Manager and Product Manager in brand development alongside a range of different marketing actitivities. I co-ordinated activities with other copywriters and was responsible for writing online and offline copy. At the time, Zitech was one of the largest computer manufacturers in Denmark and carried the largest hardware accessories assortment overall. During my studies, I was responsible for assisting the Marketing Manager and Product Manager in brand development alongside a range of different marketing actitivities. I co-ordinated activities with other copywriters and was responsible for writing online and offline copy.



HARDiNFO I/S

• Senior Editor

  • Dec 2003 - Mar 2006

  Technical writing, company representative and journalistic coverage of various international IT-exhibitions in Germany and Taiwan and entertainment events within Denmark, direct contact with PC hardware manufacturers, writing hardware reviews and news coverage, Danish/English proofreading. I filled this position on a voluntary basis during senior high school. Technical writing, company representative and journalistic coverage of various international IT-exhibitions in Germany and Taiwan and entertainment events within Denmark, direct contact with PC hardware manufacturers, writing hardware reviews and news coverage, Danish/English proofreading. I filled this position on a voluntary basis during senior high school.