Experience

Molloy University

• United States
• Higher Education
• 700 & Above Employee

• Assistant Professor, Marketing & Management (Tenure Track)

  • Jul 2021 - Present

  Full-time, tenure-track Assistant Professor at Molloy's School of Business teaching undergraduate and graduate (MBA) level marketing and capstone courses in various modalities (in-person, hybrid, online synchronous, and online asynchronous). Founded in 1955, Molloy provides 4,900+ undergraduate, graduate, and doctoral students with competitive academic programs in liberal arts and sciences, business, education, and nursing. Molloy is ranked by Money magazine as one of the Nation’s top 3 value colleges and by U.S. News & World Report as one of the top colleges in the Northeast. After 67 years as a college, Molloy was granted University status in June 2022. Molloy is located 25 miles east of New York City in Rockville Centre, Long Island. Show less



Hofstra University

• United States
• Higher Education
• 700 & Above Employee

• Adjunct Associate Professor of Marketing | Frank G. Zarb School of Business

  • Sep 2014 - Present

  Teach popular undergraduate and graduate level marketing courses (in-person and hybrid) at the Frank G. Zarb School of Business. Consistently earn high scores in teaching and course evaluations. Founding faculty advisor to University's DECA Club. Undergraduate courses include: Principles of Marketing, Retail Management, and Interactive and Direct Marketing. Graduate course include: Strategic Decisions for Online Marketers in a Global Marketplace and Strategic Marketing of Services Teach popular undergraduate and graduate level marketing courses (in-person and hybrid) at the Frank G. Zarb School of Business. Consistently earn high scores in teaching and course evaluations. Founding faculty advisor to University's DECA Club. Undergraduate courses include: Principles of Marketing, Retail Management, and Interactive and Direct Marketing. Graduate course include: Strategic Decisions for Online Marketers in a Global Marketplace and Strategic Marketing of Services



Donna Iucolano, LLC

• Greater New York City Area

• Business Advisor & Director | Interim Executive | Researcher | Writer | Investor

  • May 2005 - Present

  I started this company (previously named Spinach Candy, LLC) to pursue independent advisory and consulting work and interim executive management roles in between full-time positions. I also use it for occasional work including executive coaching and mentorship, strategic planning support, meeting and workshop facilitation, M&A support, keynote or panel speaking and moderation for company events and industry conferences, and more. Clients include retailers, media/publishers, digital transformation consultancies, and marketing and e-commerce services providers, venture, and private equity firms. Since transitioning to academia, I now also conduct qualitative and quantitative research and write related articles, reports, case studies, and more for academic and industry outlets. Contact me at donna@donnaiucolano.com. Show less



JetBlue

• United States
• Airlines and Aviation
• 700 & Above Employee

• Member - Customer Connections Advisory Board

  • Mar 2012 - Dec 2014

  Inaugural member of Board created to advise JetBlue executives on a variety of customer-related efforts and activities. Inaugural member of Board created to advise JetBlue executives on a variety of customer-related efforts and activities.



Weekly Reader

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Acting General Manager

  • Jun 2010 - Jun 2012

  Interim General Manager for this 100+ year-old educational publishing and direct marketing company while owned by The Reader’s Digest Association (RDA). Managed $20 million in revenues derived from teachers and school market and a team of 50, plus vendors. Oversaw business transformation to digital media for multiple platforms through development of new digital products supported by interactive and traditional sales and marketing efforts, plus potential extension into the home market. Served as lead RDA representative in sale of business unit working closely with retained Miller Buckfire. Year-long effort resulted in Weekly Reader’s acquisition by Scholastic Corporation in February 2012. Led transition services and integration efforts through June 2012. Show less



New York & Company

• United States
• Retail
• 700 & Above Employee

• Executive Vice President & General Manager, Direct Group (eCommerce & CRM)

  • Jun 2008 - Jan 2010

  Improved Company’s young e-commerce business and Customer Relationship Management (CRM) efforts, including a private label credit card, loyalty program, customer database management and direct marketing, among other things for this national manufacturer-retailer. Managed a division generating $400 million in annual revenue derived from a fast growing e-commerce business + diverse direct-to-consumer marketing program including print and digital customer acquisition, retention and loyalty building efforts + private label credit card. Note: NYCO was a $1 billion publicly-traded women’s specialty apparel and accessories manufacturer–retailer with 600 stores nationwide during my tenure. Company changed its name to RTW Retailwinds in 2018 to reflect its broader portfolio of lifestyle brands, product categories, and markets. Show less



International Masters Publishers

• Greater New York City Area

• CEO, North America

  • Sep 2004 - Apr 2005

  Led and stablized the North American company of IMP/International Masters Publishers, a global publishing and direct marketing company. Products served women and children with a focus on special interests and lifestyle [cooking, crafting, computing, home and more]. Led and stablized the North American company of IMP/International Masters Publishers, a global publishing and direct marketing company. Products served women and children with a focus on special interests and lifestyle [cooking, crafting, computing, home and more].



Scholastic

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Executive Vice President and Division President, e-Scholastic

  • Aug 2000 - Sep 2004

  Led Company's Software & Internet Group, later renamed e-Scholastic. Aggregated dozens of digital efforts under a single Scholastic.com domain and portal; dramatically improved division's financial and general operating performance; increased awareness about Company's overall Internet and digital efforts including digital content development; community-building efforts for teachers, school administrators, parents, and kids; online tools; and, more. Launched e-commerce efforts growing them from "a good idea" to almost $200 million annually. Show less



1-800-Flowers.com

• United States
• Retail
• 1 - 100 Employee

• Senior Vice President, Interactive Services Division

  • Jun 1994 - Jul 2000

  Held various positions including Marketing Coordinator, Manager, Director, Vice President, and Senior Vice President over a 6-year tenure gaining increasingly more responsibilities for Internet initiatives and digital marketing, e-commerce, and strategic growth and development. Launched Internet-based e-commerce efforts in 1995 and grew online revenues to $150 million laying the foundation for a successful initial public offering in 1999. Held various positions including Marketing Coordinator, Manager, Director, Vice President, and Senior Vice President over a 6-year tenure gaining increasingly more responsibilities for Internet initiatives and digital marketing, e-commerce, and strategic growth and development. Launched Internet-based e-commerce efforts in 1995 and grew online revenues to $150 million laying the foundation for a successful initial public offering in 1999.



Prior Public Education and Non-Profit Organizations

• Greater New York City Area

• High School Teacher and Non-Profit Administrator/Executive Director

  • Sep 1987 - May 1994

  - Business Education teacher at Herricks High School in New Hyde Park, NY - Junior-level administrator at Hofstra University while pursuing MBA - Executive Director of New York DECA, the New York State Association of the national non-profit organization for high school and college students pursuing careers in business - Business Education teacher at Herricks High School in New Hyde Park, NY - Junior-level administrator at Hofstra University while pursuing MBA - Executive Director of New York DECA, the New York State Association of the national non-profit organization for high school and college students pursuing careers in business