Digital Marketing Specialist

• Oct 2021 - Present

Digital Marketing Specialist

• Oct 2021 - Jan 2023

Managed marketing budgets ranging from $19k-$89k per monthConducted daily SEM budget pacing and bi-weekly reportingOptimized E-commerce and Paid Search campaigns using data from Marin and Smart DataUtilized social media management software to produce and organize monthly social media campaigns (Gain)Analyzed keyword performance and key performance indicators to make routine campaign adjustmentsGenerated monthly account performance reports using spreadsheets, charts, graphs and pivot tablesTools: Marin, Google/Bing Ads, SA 360, Search Console, Analytics, Smart Data, Criteo, Instacart, Gain Show less

Content Manager

• May 2019 - Jan 2022

Curated and created social content for brand building on Facebook, Instagram and Twitter Designed affiliate marketing website using Wordpress Executed a funnel strategy by combining Clickfunnels and Aweber email marketing software Implemented post automation sequence for Instagram, Twitter, Facebook and LinkedIn Used Facebook ads to create ad campaigns to build highly targeted and engaged Facebook groups Monitored reach, clicks, engagement and hashtag performance using analytics from Later and Facebook advertising platform Devised a market segmentation strategy to better reach specific market sectors based on consumer interests Managed and optimized a small paid search budget using Google and Facebook Ads platform Show less

Paid Search Coordinator

• Mar 2020 - Oct 2021

Worked directly with the Search Services Supervisor to develop marketing plans and strategies Managed 50 to 60 SEO/SEM accounts per month with PPC spend budgets ranging from $500-$4500/month Set up, managed, and optimized paid search campaigns using Google and Bing advertising platforms Designed text, image and call only ads Created and managed retargeting ad campaigns using Google Tag Manager Optimized each dealer’s website to increase organic search results. Analyzed keyword performance and key performance indicators to make routine campaign adjustments Generated monthly account performance reports using spreadsheets, charts & graphs in slide format Tools: GSuite, Google/Bing Ads, Search Console, GTM, Analytics, Wordpress, All-in-One-SEO Show less

Webmaster

• Jan 2019 - Mar 2020

Designed a real estate investing website with Wordpress Built and implemented a CRM system that integrated with Wordpress Created a email marketing sequence using Aweber Managed and Optimized Google Adwords account Refined existing lead generation strategy for prospecting new clients Constructed online webforms to capture new lead information used for email marketing Developed an informative inbound content marketing strategy Designed a real estate investing website with Wordpress Built and implemented a CRM system that integrated with Wordpress Created a email marketing sequence using Aweber Managed and Optimized Google Adwords account Refined existing lead generation strategy for prospecting new clients Constructed online webforms to capture new lead information used for email marketing Developed an informative inbound content marketing strategy

Recovery Specialist

• Dec 2015 - Mar 2020

Skip traced delinquent accounts to create customer contact Worked directly with field agent to locate and secure vehicles Prepared voluntary surrender documents needed to repossess vehicles Negotiated loan extensions and modifications Utilized customer service on inbound/outbound calls in a call center environment Skip traced delinquent accounts to create customer contact Worked directly with field agent to locate and secure vehicles Prepared voluntary surrender documents needed to repossess vehicles Negotiated loan extensions and modifications Utilized customer service on inbound/outbound calls in a call center environment

Social Media Marketing Consultant

• Jan 2019 - Sep 2019

Built website and lead capture page using ‘Builderall’ Designed email marketing funnel to be used in paid search advertising Implemented post automation sequence for Instagram, Twitter, Facebook and LinkedIn Edited video to be used for social media posting and course related material Curated content to provide subscribers with relevant content Conducted keyword and hashtag research to increase reach and engagement Built website and lead capture page using ‘Builderall’ Designed email marketing funnel to be used in paid search advertising Implemented post automation sequence for Instagram, Twitter, Facebook and LinkedIn Edited video to be used for social media posting and course related material Curated content to provide subscribers with relevant content Conducted keyword and hashtag research to increase reach and engagement

Ecommerce Manager

• Jan 2018 - Mar 2019

Designed ecommerce website using the Shopify platform Executed a successful dropshipping model Managed monthly Facebook/Instagram advertising budget Imported niche-specific supplier products into website inventory using Oberlo application Website moderation and order fulfillment Designed ecommerce website using the Shopify platform Executed a successful dropshipping model Managed monthly Facebook/Instagram advertising budget Imported niche-specific supplier products into website inventory using Oberlo application Website moderation and order fulfillment

Customer Relations Representative

• Feb 2013 - Dec 2015

Skip trace collections on subprime automotive loans Consulted customers who are seeking to refinance their current auto loans Negotiated loan extensions and modifications Utilized customer service on inbound/outbound calls in a call center environment Educated customers on recent credit reporting activity and financial decisions Prepared loss prevention documents needed to repossess collateral Skip trace collections on subprime automotive loans Consulted customers who are seeking to refinance their current auto loans Negotiated loan extensions and modifications Utilized customer service on inbound/outbound calls in a call center environment Educated customers on recent credit reporting activity and financial decisions Prepared loss prevention documents needed to repossess collateral

Account Manager

• Apr 2010 - Feb 2013

Documented customer information found from skip trace reports Sustained accurate account of customer bank account information Negotiated payoffs, settlements, and payment programs Supervised a team of 13 representatives Trained team members on proper debt collection techniques Maintained compliance with Fair Debt Collection Practices Act (FDCPA) Established rapport with customers in a fast paced environment Documented customer information found from skip trace reports Sustained accurate account of customer bank account information Negotiated payoffs, settlements, and payment programs Supervised a team of 13 representatives Trained team members on proper debt collection techniques Maintained compliance with Fair Debt Collection Practices Act (FDCPA) Established rapport with customers in a fast paced environment

Mental Health Tech

• May 2009 - Feb 2010

Organized and coordinated therapeutic treatment groups Provided acute and residential treatment for children and adolescents Held daily team meetings Transported residents home and to court appearances with company vehicles Managed a small budget to create residential group trips Trained in crisis management of aggressive behaviors and CPR Organized and coordinated therapeutic treatment groups Provided acute and residential treatment for children and adolescents Held daily team meetings Transported residents home and to court appearances with company vehicles Managed a small budget to create residential group trips Trained in crisis management of aggressive behaviors and CPR

Lab Coordinator

• Aug 2008 - May 2009

Greeted and assisted onsite guests Handled all incoming calls into the department Maintained an precise and accurate account of student usage of facilities Greeted and assisted onsite guests Handled all incoming calls into the department Maintained an precise and accurate account of student usage of facilities

Shift Manager

• Apr 2000 - May 2009

Organized staff schedules and workloads to maximize productivity Hired and trained over 50 employees in food handling Helped to increase sales through marketing and customer service by 15% Managed inventory for all shifts and ordered supplies Maintained a clean and comfortable work/dining environment Organized staff schedules and workloads to maximize productivity Hired and trained over 50 employees in food handling Helped to increase sales through marketing and customer service by 15% Managed inventory for all shifts and ordered supplies Maintained a clean and comfortable work/dining environment

Office Assistant

• Jan 2006 - May 2006

Drafted correspondences and other formal documents Answered and directed inbound phone calls Composed and delivered e-mail and physical mail to various university departments Input incoming student data into Microsoft excel spreadsheets Drafted correspondences and other formal documents Answered and directed inbound phone calls Composed and delivered e-mail and physical mail to various university departments Input incoming student data into Microsoft excel spreadsheets

Field Agent

• Sep 2004 - Dec 2005

Canvassed and Marketed local products, services, and venues Coordinated marketing campaigns and special events Functioned in project-management role Expanded existing and new client relationships Negotiated advertising rates while generating oral & written presentations Performed extensive research on local target markets and trends Canvassed and Marketed local products, services, and venues Coordinated marketing campaigns and special events Functioned in project-management role Expanded existing and new client relationships Negotiated advertising rates while generating oral & written presentations Performed extensive research on local target markets and trends