Maria Rodriguez Juez
Chief Marketing Officer (CMO) at ēllu app- Claim this Profile
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Bio
Sara C. Fraguas
Trabajar con María es todo un aprendizaje. Analítica, detallista, observadora, siempre maximizando el impacto de los proyectos en los que se involucra. Se entrega al 100% para sacar lo mejor y muestra una gran empatía y tolerancia con su equipo, al que siempre motiva.
Lucía Conde
María es una super profesional que consigue inspirar y motivar a todos aquellos que la rodean. Trabajamos juntas en Fon, y fue un placer trabajar con ella. Tiene una gran capacidad de comunicación y de ilusionar a los equipos.
Sara C. Fraguas
Trabajar con María es todo un aprendizaje. Analítica, detallista, observadora, siempre maximizando el impacto de los proyectos en los que se involucra. Se entrega al 100% para sacar lo mejor y muestra una gran empatía y tolerancia con su equipo, al que siempre motiva.
Lucía Conde
María es una super profesional que consigue inspirar y motivar a todos aquellos que la rodean. Trabajamos juntas en Fon, y fue un placer trabajar con ella. Tiene una gran capacidad de comunicación y de ilusionar a los equipos.
Sara C. Fraguas
Trabajar con María es todo un aprendizaje. Analítica, detallista, observadora, siempre maximizando el impacto de los proyectos en los que se involucra. Se entrega al 100% para sacar lo mejor y muestra una gran empatía y tolerancia con su equipo, al que siempre motiva.
Lucía Conde
María es una super profesional que consigue inspirar y motivar a todos aquellos que la rodean. Trabajamos juntas en Fon, y fue un placer trabajar con ella. Tiene una gran capacidad de comunicación y de ilusionar a los equipos.
Sara C. Fraguas
Trabajar con María es todo un aprendizaje. Analítica, detallista, observadora, siempre maximizando el impacto de los proyectos en los que se involucra. Se entrega al 100% para sacar lo mejor y muestra una gran empatía y tolerancia con su equipo, al que siempre motiva.
Lucía Conde
María es una super profesional que consigue inspirar y motivar a todos aquellos que la rodean. Trabajamos juntas en Fon, y fue un placer trabajar con ella. Tiene una gran capacidad de comunicación y de ilusionar a los equipos.
Credentials
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Facebook Advertising
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Google Analytics | Certified IQ > ID 61156306
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Google Data Visualization
Google -
Mobile Attribution & Measurement
AppsFlyer -
Mobile Marketing
MIDE 360
Experience
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ēllu app
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Spain
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Technology, Information and Internet
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1 - 100 Employee
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Chief Marketing Officer (CMO)
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2022 - Present
ēllu is a new way to communicate with others. Thanks to ēllu’s app and innovative wearable, users are connected to the most important things. As CMO I lead the #mobilemarketing strategy based on brand, creativity, data, technology, product-led growth, and performance advertising. My role is to help the ēllu app grow, attracting more users and converting them into engaged customers. ēllu is a new way to communicate with others. Thanks to ēllu’s app and innovative wearable, users are connected to the most important things. As CMO I lead the #mobilemarketing strategy based on brand, creativity, data, technology, product-led growth, and performance advertising. My role is to help the ēllu app grow, attracting more users and converting them into engaged customers.
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ISDI
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Spain
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Higher Education
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200 - 300 Employee
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Growth Strategies Professor
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2021 - Present
Lecturer on #growth, #innovation, #purpose, #culture, #growthteams, #digitalmarketing #marketingAI #OKRs, #CRO, #experiments, #data & #martech #branding topics. I share my vision with disruptor companies such as BMW, Disney, Ogilvy, EY, CEPSA, and Heineken. Lecturer on #growth, #innovation, #purpose, #culture, #growthteams, #digitalmarketing #marketingAI #OKRs, #CRO, #experiments, #data & #martech #branding topics. I share my vision with disruptor companies such as BMW, Disney, Ogilvy, EY, CEPSA, and Heineken.
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ISDI Accelerator
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Spain
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Technology, Information and Internet
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1 - 100 Employee
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Growth Business Mentor
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2021 - Present
IMPACT EdTech is a €5.6M European program to turn ideas into market-ready products and services. My role as a mentor is to provide strategy and guidelines. #mentoring #GotoMarketPlan #digitalgrowth IMPACT EdTech is a €5.6M European program to turn ideas into market-ready products and services. My role as a mentor is to provide strategy and guidelines. #mentoring #GotoMarketPlan #digitalgrowth
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IED Madrid
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Spain
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Higher Education
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1 - 100 Employee
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Growth Strategies Professor
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2020 - Present
Driving business growth is a job that never ends. I teach the importance of creating a virtuous cycle of growth in a world of more, faster, now. #innovation #growth #ecommerce Driving business growth is a job that never ends. I teach the importance of creating a virtuous cycle of growth in a world of more, faster, now. #innovation #growth #ecommerce
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Pepper Spain
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Spain
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Financial Services
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1 - 100 Employee
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Chief Marketing Officer (CMO)
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2021 - 2022
Pepper was born in Australia to help customers with convenient credit solutions. As CMO for the Spanish market, I lead the growth marketing strategy, based on brand, creativity, data, technology, and conversion. Pepper offers a seamless BNPL purchase experience, both at the check out of the e-commerce & at the POS. ExComm Member. #fintech #innovation #ecommerce Pepper was born in Australia to help customers with convenient credit solutions. As CMO for the Spanish market, I lead the growth marketing strategy, based on brand, creativity, data, technology, and conversion. Pepper offers a seamless BNPL purchase experience, both at the check out of the e-commerce & at the POS. ExComm Member. #fintech #innovation #ecommerce
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Housell
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Spain
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Real Estate
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1 - 100 Employee
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Chief Marketing Officer (CMO)
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2018 - 2020
Housell = D2C tech firm with highest growth in #proptech. ExComm Member. ► Brand | ↑awareness,preference,trust > mass media: TV, OOH,Radio.+240% prompted BA. ► Digital marketing | Performance campaigns at scale PPC: Paid Search SEM, Paid Social, Display, Native, Affiliation. #Growth hacking Leads increase up to +190% YoY. ► Leads journey | NEW qualification process ↑contactability and nurturing. ► Inbound, SEO, SM | Sharing engaging content. +300% organic traffic. ► PR |… Show more Housell = D2C tech firm with highest growth in #proptech. ExComm Member. ► Brand | ↑awareness,preference,trust > mass media: TV, OOH,Radio.+240% prompted BA. ► Digital marketing | Performance campaigns at scale PPC: Paid Search SEM, Paid Social, Display, Native, Affiliation. #Growth hacking Leads increase up to +190% YoY. ► Leads journey | NEW qualification process ↑contactability and nurturing. ► Inbound, SEO, SM | Sharing engaging content. +300% organic traffic. ► PR | Talking to journalists and KOLs.+350 PR mentions↑share of voice. ► Product Design | UX + UI of our cutting-edge online platform, web, and apps. ► Reporting | Real time data-driven decisions | Manage MK budget & ROI. ► Team I Lead a motivated team of 10 marketers, comms experts, & designers. Show less Housell = D2C tech firm with highest growth in #proptech. ExComm Member. ► Brand | ↑awareness,preference,trust > mass media: TV, OOH,Radio.+240% prompted BA. ► Digital marketing | Performance campaigns at scale PPC: Paid Search SEM, Paid Social, Display, Native, Affiliation. #Growth hacking Leads increase up to +190% YoY. ► Leads journey | NEW qualification process ↑contactability and nurturing. ► Inbound, SEO, SM | Sharing engaging content. +300% organic traffic. ► PR |… Show more Housell = D2C tech firm with highest growth in #proptech. ExComm Member. ► Brand | ↑awareness,preference,trust > mass media: TV, OOH,Radio.+240% prompted BA. ► Digital marketing | Performance campaigns at scale PPC: Paid Search SEM, Paid Social, Display, Native, Affiliation. #Growth hacking Leads increase up to +190% YoY. ► Leads journey | NEW qualification process ↑contactability and nurturing. ► Inbound, SEO, SM | Sharing engaging content. +300% organic traffic. ► PR | Talking to journalists and KOLs.+350 PR mentions↑share of voice. ► Product Design | UX + UI of our cutting-edge online platform, web, and apps. ► Reporting | Real time data-driven decisions | Manage MK budget & ROI. ► Team I Lead a motivated team of 10 marketers, comms experts, & designers. Show less
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Fon
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Spain
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Wireless Services
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1 - 100 Employee
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Chief Marketing Officer (CMO)
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2014 - 2018
Fon = B2B SaaS, B2B2C, D2C #tech company. I lead marketing globally. ExComm Member. ► Strategy | Thought leadership, drive global awareness + manage international press, KOL. ► Demand Generation | Performance campaigns PPC: AdWords, PaidSocial, Display, CRO. ► Digital Products | MK plan software, webs and apps. SEO + ASO. ► Product Marketing | Solution videos, testimonials, WP, landing pages, how-to guides. ► Clients Growth | Buyers journey, integrate Salesforce and Marketo to… Show more Fon = B2B SaaS, B2B2C, D2C #tech company. I lead marketing globally. ExComm Member. ► Strategy | Thought leadership, drive global awareness + manage international press, KOL. ► Demand Generation | Performance campaigns PPC: AdWords, PaidSocial, Display, CRO. ► Digital Products | MK plan software, webs and apps. SEO + ASO. ► Product Marketing | Solution videos, testimonials, WP, landing pages, how-to guides. ► Clients Growth | Buyers journey, integrate Salesforce and Marketo to nurture leads. ABM. ► Budget & Team | Hire, lead and motivate a team of 8 marketers & designers. Show less Fon = B2B SaaS, B2B2C, D2C #tech company. I lead marketing globally. ExComm Member. ► Strategy | Thought leadership, drive global awareness + manage international press, KOL. ► Demand Generation | Performance campaigns PPC: AdWords, PaidSocial, Display, CRO. ► Digital Products | MK plan software, webs and apps. SEO + ASO. ► Product Marketing | Solution videos, testimonials, WP, landing pages, how-to guides. ► Clients Growth | Buyers journey, integrate Salesforce and Marketo to… Show more Fon = B2B SaaS, B2B2C, D2C #tech company. I lead marketing globally. ExComm Member. ► Strategy | Thought leadership, drive global awareness + manage international press, KOL. ► Demand Generation | Performance campaigns PPC: AdWords, PaidSocial, Display, CRO. ► Digital Products | MK plan software, webs and apps. SEO + ASO. ► Product Marketing | Solution videos, testimonials, WP, landing pages, how-to guides. ► Clients Growth | Buyers journey, integrate Salesforce and Marketo to nurture leads. ABM. ► Budget & Team | Hire, lead and motivate a team of 8 marketers & designers. Show less
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Interbrand
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United States
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Advertising Services
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700 & Above Employee
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Digital Transformation Leader
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2013 - 2014
Interbrand = Brand Consultancy Firm. My role was to be the driving force of the digital transformation. ► Define the new digital branding consultancy framework. ► Built and lead a multidisciplinary task force to create a set of new methodologies. ► Design Thinking (Ideate, Prototype, Test). ► User Interface & Experience (Applications, Interfaces, Sites). ► Propose tools that shape more effective and coherent digital brand experiences. ► Lead interactive projects for retail… Show more Interbrand = Brand Consultancy Firm. My role was to be the driving force of the digital transformation. ► Define the new digital branding consultancy framework. ► Built and lead a multidisciplinary task force to create a set of new methodologies. ► Design Thinking (Ideate, Prototype, Test). ► User Interface & Experience (Applications, Interfaces, Sites). ► Propose tools that shape more effective and coherent digital brand experiences. ► Lead interactive projects for retail, understanding the whole customer journey to give the best customer experience and optimize conversion. Show less Interbrand = Brand Consultancy Firm. My role was to be the driving force of the digital transformation. ► Define the new digital branding consultancy framework. ► Built and lead a multidisciplinary task force to create a set of new methodologies. ► Design Thinking (Ideate, Prototype, Test). ► User Interface & Experience (Applications, Interfaces, Sites). ► Propose tools that shape more effective and coherent digital brand experiences. ► Lead interactive projects for retail… Show more Interbrand = Brand Consultancy Firm. My role was to be the driving force of the digital transformation. ► Define the new digital branding consultancy framework. ► Built and lead a multidisciplinary task force to create a set of new methodologies. ► Design Thinking (Ideate, Prototype, Test). ► User Interface & Experience (Applications, Interfaces, Sites). ► Propose tools that shape more effective and coherent digital brand experiences. ► Lead interactive projects for retail, understanding the whole customer journey to give the best customer experience and optimize conversion. Show less
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Equifax
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United States
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Financial Services
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700 & Above Employee
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Head of Marketing and Communication
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2010 - 2013
Equifax = #fintech #software based on unique data & analytics, transforming knowledge into insights. ► Brand & Public Relations | Brand awareness and press relationship, journalists, KOLs. ► Product Marketing | Define the plan for each high-tech product and create landings pages, videos, success stories, whitepapers, presentations, and how-to guides. ► Digital campaigns | Awareness and Lead generation AdWords, Paid Social and Emailing. ► Offline advertising | Print, magazines, mkt… Show more Equifax = #fintech #software based on unique data & analytics, transforming knowledge into insights. ► Brand & Public Relations | Brand awareness and press relationship, journalists, KOLs. ► Product Marketing | Define the plan for each high-tech product and create landings pages, videos, success stories, whitepapers, presentations, and how-to guides. ► Digital campaigns | Awareness and Lead generation AdWords, Paid Social and Emailing. ► Offline advertising | Print, magazines, mkt 1.1, events with clients and trade shows. ► Content & Creativity | Web, Site architecture, SEO, Blog and all Mkt design management. ► Marketing budget, freelancers and agencies. Show less Equifax = #fintech #software based on unique data & analytics, transforming knowledge into insights. ► Brand & Public Relations | Brand awareness and press relationship, journalists, KOLs. ► Product Marketing | Define the plan for each high-tech product and create landings pages, videos, success stories, whitepapers, presentations, and how-to guides. ► Digital campaigns | Awareness and Lead generation AdWords, Paid Social and Emailing. ► Offline advertising | Print, magazines, mkt… Show more Equifax = #fintech #software based on unique data & analytics, transforming knowledge into insights. ► Brand & Public Relations | Brand awareness and press relationship, journalists, KOLs. ► Product Marketing | Define the plan for each high-tech product and create landings pages, videos, success stories, whitepapers, presentations, and how-to guides. ► Digital campaigns | Awareness and Lead generation AdWords, Paid Social and Emailing. ► Offline advertising | Print, magazines, mkt 1.1, events with clients and trade shows. ► Content & Creativity | Web, Site architecture, SEO, Blog and all Mkt design management. ► Marketing budget, freelancers and agencies. Show less
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Landor & Fitch
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United Kingdom
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Advertising Services
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700 & Above Employee
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Digital Brand Manager - UK
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2008 - 2010
Landor = Global Brand Consultancy Firm. I managed international strategic branding projects both for consumer and corporate clients. ► Research & Customer insights (Qualitative and quantitative research) ► Strategy (Brand definition, purpose, values, personality, portfolio and architecture) ► Communications (Positioning, tone of voice, creative territories) ► CX (Key touchpoints, roadmap, workshops and audits) ► Design (Internal campaigns, brand videos, look and feel guides)… Show more Landor = Global Brand Consultancy Firm. I managed international strategic branding projects both for consumer and corporate clients. ► Research & Customer insights (Qualitative and quantitative research) ► Strategy (Brand definition, purpose, values, personality, portfolio and architecture) ► Communications (Positioning, tone of voice, creative territories) ► CX (Key touchpoints, roadmap, workshops and audits) ► Design (Internal campaigns, brand videos, look and feel guides). Projects: Delta & Chipita (Greek FMCG Brands), Pepsico (FMCG), Carlsberg (Beer Industry), Mylan (Pharmaceutical Industry), City Council (Innovation), Oesia (Technology) and Santander (Banking). Show less Landor = Global Brand Consultancy Firm. I managed international strategic branding projects both for consumer and corporate clients. ► Research & Customer insights (Qualitative and quantitative research) ► Strategy (Brand definition, purpose, values, personality, portfolio and architecture) ► Communications (Positioning, tone of voice, creative territories) ► CX (Key touchpoints, roadmap, workshops and audits) ► Design (Internal campaigns, brand videos, look and feel guides)… Show more Landor = Global Brand Consultancy Firm. I managed international strategic branding projects both for consumer and corporate clients. ► Research & Customer insights (Qualitative and quantitative research) ► Strategy (Brand definition, purpose, values, personality, portfolio and architecture) ► Communications (Positioning, tone of voice, creative territories) ► CX (Key touchpoints, roadmap, workshops and audits) ► Design (Internal campaigns, brand videos, look and feel guides). Projects: Delta & Chipita (Greek FMCG Brands), Pepsico (FMCG), Carlsberg (Beer Industry), Mylan (Pharmaceutical Industry), City Council (Innovation), Oesia (Technology) and Santander (Banking). Show less
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J. Walter Thompson Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Digital Brand Manager
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2006 - 2008
JWT = Advertising Agency, I managed communication projects above the line (ATL) including TV, radio, outdoors, print and digital ads. For brands such as: Carbonell globally campaign, Nestle, Freixenet, Sara Lee/Moussel, among others. KANTYA Strategic Branding, I coordinated strategic projects including research, strategy and deliverables to provide the best customer experience for corporate brands such as: USP Hospitals, VOLKSWAGEN (Audi and Skoda), VODAFONE and CAMGE. JWT = Advertising Agency, I managed communication projects above the line (ATL) including TV, radio, outdoors, print and digital ads. For brands such as: Carbonell globally campaign, Nestle, Freixenet, Sara Lee/Moussel, among others. KANTYA Strategic Branding, I coordinated strategic projects including research, strategy and deliverables to provide the best customer experience for corporate brands such as: USP Hospitals, VOLKSWAGEN (Audi and Skoda), VODAFONE and CAMGE.
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Next For Sale
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Australia
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Technology, Information and Internet
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Digital Marketing Manager - Australia
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2005 - 2006
Next for Sale = Tech real state start-up. I lead the digital marketing plan activation. Creating brand awareness across internet channels. Search, Display, and SM Ads. Next for Sale = Tech real state start-up. I lead the digital marketing plan activation. Creating brand awareness across internet channels. Search, Display, and SM Ads.
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Diageo
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United Kingdom
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Beverage Manufacturing
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700 & Above Employee
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Marketing Coordinator
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2004 - 2005
DIAGEO = FMCG Wine & Spirits. I was responsible for coordinating events and promotions, part of the action plan of brands such as: Johnny Walker, J&B, Smirnoff & Tanqueray. Managing teams involved and improving their performance. DIAGEO = FMCG Wine & Spirits. I was responsible for coordinating events and promotions, part of the action plan of brands such as: Johnny Walker, J&B, Smirnoff & Tanqueray. Managing teams involved and improving their performance.
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Education
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2023 -
DataCamp
Data & AI Program, Data Science -
2005 - 2006
University of Sydney
MBA, Digital Marketing (High Distinction) -
2003 - 2004
University of Leeds
Bachelor of Marketing and Communication -
1999 - 2003
Universidad Complutense de Madrid
Bachelor of Business Administration | Marketing, Finance & Accounting (Summa cum laude), Honors the final year of High School > Granted with University scholarship
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