Experience

Glasslake Funding

• Canada
• Financial Services
• 1 - 100 Employee

• Vice President Marketing & Communications

  • Jan 2023 - Present

  Leading marketing, brand, communication and audience experience strategies for the company. Key role influencing corporate strategy.

• Head of Marketing & Communications, Director

  • Aug 2022 - Jan 2023

  Leading development of the go to market brand from the ground up. Implementing marketing and communications strategies for the organization.



Home Trust Company

• Canada
• Financial Services
• 700 & Above Employee

• Marketing Director, Lines of Business

  • Oct 2021 - Aug 2022

  Responsible for leading, creating and implementing the Company’s key marketing strategies and programs for all lines of business including residential mortgages, credit cards, deposits and commercial mortgages.

• Marketing Manager - Mortgages & Corporate Portfolios

  • Oct 2015 - Sep 2021

  2021 - (Mortgages Portfolio)2020 - (Maternity leave)2017 - 2019 (Mortgages Portfolio)2016 - 2017 (Maternity leave)2015- 2016 (CFF Bank & Corporate Portfolios)Reporting to the VP of Marketing, the Marketing Manager for the Mortgages Portfolio is responsible for the oversight, management and development of key business partner relationships, the annual marketing plan and all relevant projects and reporting. Key focus on sales enablement in B2B2C environment with mortgage brokers being primary target audience.



CFF Bank

• Canada
• Financial Services
• 1 - 100 Employee

• Marketing Manager

  • Mar 2014 - Oct 2015

  Reporting to the Chief Commercial Officer, the Marketing Manager is responsible for creating and overseeing the strategy, development and execution of the Company’s marketing plan on time and on budget. Key responsibilities · Primary point of contact for implementation of all corporate marketing objectives · Set, plan and manage annual marketing budget · Actively monitor and oversee all marketing initiatives are effective and on time · Manage creative team to deliver marketing campaigns and drive the creative process · Monitor and implement department project management tools · Liaise with internal department executives to plan and deliver all marketing initiatives to attain the Company’s business objectives · Oversee and manage the branding and merchandising process of all retail site locations



Pacific Mortgage Group Inc - Radius Financial & Mortgage Architects

• Canada
• Financial Services
• 1 - 100 Employee

• Marketing Coordinator

  • Nov 2011 - Mar 2014

  Reporting to the Director of Marketing, the Marketing Coordinator is responsible for developing and executing marketing plans on budget, for the brokerage and lender portfolios of Mortgage Architects & Radius Financial. Key competencies: ● Developing and coordinating project schedule ● Developing creative briefs/ project scopes ● Managing vendor relationships ● Managing industry event exposure ● Developing strategy & content for marketing campaigns ● Creating & implementing social media strategy ● Website planning & content development



Mortgage Architects

• Canada
• Financial Services
• 500 - 600 Employee

• Project Integration Specialist

  • Sep 2010 - Nov 2011

  Reporting to the VP of Operations, the Project Integration Specialist was responsible for developing new franchise transitions to internal platforms and guidelines. Key Competencies:● Implementing franchise transition process● UAT testing● Presenting and launching training strategy to senior management ● Performing webinar technology training● Developing training manuals● Managing internal CRM print marketing program

• CRM & Business Solutions

  • Aug 2008 - Aug 2010

  Reporting to the Operations Manager, the CRM / Business Solutions lead was responsible for delivering solutions and scheduled marketing programs on behalf of the mortgage broker network. Key Competencies:● Performing timely execution of CRM marketing calendar● Key contact and respondent of business solutions for all mortgage broker inquiries● Managing and coordinating all related broker requests for their automated customer relationship management program



BrandProtect

• Mississauga, ON

• Accounts Assistant

  • 2007 - 2007

  Responsible for monitoring online presence for client brand names and domains to complete daily reports for risk assessment using anti-phishing technologies and analyzed web pages for copyright infringement and unauthorized usage of client logos, names and brands to report in weekly web domain reports for brand authenticity. Tested high volumes of websites for quality assurance purposes to include in monthly Link Checking Analyses Responsible for monitoring online presence for client brand names and domains to complete daily reports for risk assessment using anti-phishing technologies and analyzed web pages for copyright infringement and unauthorized usage of client logos, names and brands to report in weekly web domain reports for brand authenticity. Tested high volumes of websites for quality assurance purposes to include in monthly Link Checking Analyses