Experience

Zift Solutions

• United States
• Software Development
• 100 - 200 Employee

• Demand Generation Manager

  • Mar 2023 - Present



Quadient

• France
• Software Development
• 700 & Above Employee

• Demand Generation Manager

  • Oct 2020 - Feb 2023

  I've worn many hats at Quadient including: Digital marketing manager, Demand Generation manager, Event marketing manager, and Campaign Manager for Accounts Receivable solution: YayPay. My current responsibilities include: -Creating engaging, lead generating, multichannel campaigns targeting ICP using Hubspot landing pages, Pardot nurture emails, review sites, ppc, sem, love and virtual events -Working with third parties to reach core target audiences leveraging paid programs to expand reach and run A/B tests on LinkedIn ppc and Google Ads -Working with cross-functional partners to develop territory and segment-specific campaigns to drive engagement through top, middle, and bottom of funnel -Monitoring and reporting on the success of marketing campaigns to ensure KPIs are met, and campaigns demonstrate ROI -Managing agency and contractor relationships including trade show booth vendor, digital marketing agency, and freelancers -Leading a small, international team -Creating and maintaining a robust trade show program from scratch, which enabled demand green team to achieve MQL goals -Driving pre-and post-show marketing and advertising plans using salesforce -Working closely with SDR and reps to better understand the market and ensuring proper alignment with marketing strategy -Assisting with a large rebranding project, including website migration, logo and messaging updates to collateral -Advising and assisting international marketing teams with product launch -Managing advertising packages with professional finance orgs -Supporting and implementing thought leadership campaigns -Development of presentations for webinars and live events -Project management and tracking -Setting up cadences in Salesloft and implementing ABM campaigns -Assisting sales and CSM with expansion and upsell campaigns -Driving the development of comprehensive campaign tracking document Show less



Qualidigm

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Communications Specialist

  • Jan 2018 - Oct 2020

  My responsibilities included: -Web master for company websites: Creation, maintenence, SEO using Wordpress -Graphic design resource for trade show and meetings, digital and print utilizing Adobe Photoshop, InDesign, and Illustrator -Trade show event planning, leading the social media strategy using Hootsuite -Internal comms expert, managed in-office messaging app and other internal employee campaigns using Sharepoint -Communications consultant for various teams within the org -Assisted with a large techstack migration within the home office and new Maine office -Assisted with year end planning and budgeting Show less



Alexion Pharmaceuticals, Inc.

• United States
• Biotechnology Research
• 700 & Above Employee

• Digital Communications Specialist

  • Jul 2015 - Nov 2017

  My responsibilities included: -Collaborating with a multifaceted vendor group to build and sustain strong relationships and foster a culture of creativity. -Launched and maintained all social media channels to better streamline consistent communications on Hootsuite -Lead an international website consolidation project (drupal-based cms) -Drove operations for a small team in the design and implementation of a landing page on the corporate website and intranet bringing a 25th-anniversary campaign in-house during departmental budget cuts (SharePoint and deupal sites) -Delivered social media strategic vision and planning for company YouTube and Twitter channels including competitive analysis and collaboration with legal teams to compose and distribute social postings. -Trained and mentored country content editors on Kentico CMS (drupal) ensuring all sites are kept up to date and optimized for search engines. -worked through legal MLR system to gain approval on website copy updates. Show less



Multiple Myeloma Research Foundation - MMRF

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Digital Marketing Manager

  • Oct 2014 - Jun 2015

  During my time as the Digital Marketing Manager for the Multiple Myeloma Research Foundation, I ensured comprehensive management of website content updates as needed. Developed and implemented analytic deployment and reporting to streamline communications. Raised brand awareness through developing a social media identity with daily content creation and site maintenance. Collaborated directly with a talented Marketing team to leverage innovative online strategies and maximize the online presence of the company to generate new business. Developed and executed plans to increase page views, unique visitors, and repeat usage. Created e-mail dashboards and custom reports including monitoring campaign performance to provide recommendations and deliver continuous improvements to e-mail programs. Show less



SourceMed

• IT Services and IT Consulting
• 100 - 200 Employee

• Developer, Digital Marketing Manager

  • Feb 2012 - Sep 2014

  As a Developer and Digital Marketing Manager, I served as an Electronic Health Records Form Programmer with a direct promotion to Digital Marketing Manager within a year. I also authored and edited white papers including shooting and editing video case studies when required. My strong understanding of the field allowed me to report comprehensive website analytics to leadership including providing recommendations for site improvements. I also utilized business influence and negotiation to pitch, gain leadership buy-in, and launch a marketing collateral app for Apple and Android devices. Show less



Barnes & Noble, Inc.

• United States
• Retail
• 700 & Above Employee

• Digital Sales Lead, Bookseller

  • Oct 2009 - Feb 2012

  Bookseller, customer service support, e-reader sales lead. Bookseller, customer service support, e-reader sales lead.



Kato Productions, LLC

• Hamden, CT

• Owner

  • Sep 2008 - Nov 2011

  Provided freelance videography services for weddings, documentaries, sports reels, music videos, and more. Produced, shot, and edited the footage utilizing miniDV cameras and editing on Final Cut Pro. Managed a small team of freelance assistants. Provided freelance videography services for weddings, documentaries, sports reels, music videos, and more. Produced, shot, and edited the footage utilizing miniDV cameras and editing on Final Cut Pro. Managed a small team of freelance assistants.