Vice President, Media

• Jul 2022 - Present

Member

• Jun 2021 - Present

Director, Media & Inclusive Strategy

• Dec 2021 - Jul 2022

Manage the paid media department’s operations while driving strategic growth for our client portfolio. Lead the inclusive marketing practice enabling organizations to embed a polycultural into their core business practices.

Associate Director, Inclusive Strategy

• Aug 2020 - Nov 2021

Founded the agency’s inclusive strategy practice, providing polycultural frameworks built for long term growth at financial institutions.

Senior Manager, Paid Media

• Dec 2019 - Jul 2020

• Lead a team of analysts and managers, managing a portfolio of $XXMM in media spend annually across omnichannel paid media accounts.• Spearhead the development of media strategy for the agency, writing strategy POVs, and client-facing collateral for marquee accounts and prospective clients based on their business objectives.• Manage three direct reports, training them on best practices, and plotting their growth paths at the agency.• In collaboration with the executive team, revamp the organizational design across three departments realigning workflow, structures, and synergy between them.

Senior Analyst, Digital Media

• Dec 2018 - Nov 2019

• Analyzed cross channel attribution data to develop digital media strategies for marquee accounts across paid search, paid social, and programmatic display.• Piloted the agency’s push into Amazon Advertising, building the paid media tactics from the ground up to a best-in-class offering.• Ran agency training sessions for analysts, account managers, and directors on best practices for existing and new platforms. • Built relationships with and coordinated with partners and vendors for paid social, television, paid search, content partnerships, and programmatic display executions.

Paid Social & Programmatic Analyst

• Feb 2018 - Nov 2018

• Optimized programmatic and paid social campaigns, managing channel tactics for over a dozen accounts across numerous verticals, to successfully meet and exceed client KPIs.• Analyzed data and provided weekly updates to clients on ongoing A/B Tests, optimizations, and account tactics, decreasing CPA across all accounts by 15% YoY.• Developed pitch materials and identify upsell opportunities for the business development and account management teams.

Sales Operations Coordinator

• Jun 2016 - Feb 2018

• Managed the delivery and optimization of $15MM TV campaigns, saving over $150k on accounts per quarter. • Liaised between agency customers and cable affiliates to ensure high levels of customer service to agency customers. • Maintained detailed records for all orders, working with the accounting department to process quarterly billing reconciliations. • Managed the delivery and optimization of $15MM TV campaigns, saving over $150k on accounts per quarter. • Liaised between agency customers and cable affiliates to ensure high levels of customer service to agency customers. • Maintained detailed records for all orders, working with the accounting department to process quarterly billing reconciliations.

Business Development Associate

• Oct 2015 - May 2016

• Researched industries with an increase in exports to countries with established value added tax (VAT) regimes.• Monitored VAT legislation for any changes that could disrupt supply lines for importers and exporters.• Generated and managed a list of over 1,000 leads utilizing ZoomInfo and Salesforce• Developed and maintained relationships with potential leads and formed the first lead sharing partnerships at our firm. • Researched industries with an increase in exports to countries with established value added tax (VAT) regimes.• Monitored VAT legislation for any changes that could disrupt supply lines for importers and exporters.• Generated and managed a list of over 1,000 leads utilizing ZoomInfo and Salesforce• Developed and maintained relationships with potential leads and formed the first lead sharing partnerships at our firm.