Experience

WeAreDigital.

• Australia
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Digital Strategist

  • Jul 2021 - Present

• Digital Strategist

  • Jul 2019 - Jun 2021



Accenture Interactive

• United States
• Advertising Services
• 700 & Above Employee

• Digital Marketing Consultant

  • Aug 2017 - Jul 2018

  A member of Accenture Interactive Digital Marketing community of practice. The below experience combines the position of Senior Digital Marketing Analyst and Digital Marketing Consultant with roles spanning Accenture Analytics, Fjord Experience Design and Accenture Interactive. • Digital Marketing Analytics: Senior business and technology expert, with a deep knowledge of analytics behaviours delivering user insights, and platform configuration strategy and deployment (Google Analytics)• Technical and Content SEO: Senior strategist and technician, delivering strategies to build online awareness and acquisitions, strengthening market position. • Measurements strategy: Plan and facilitate client workshops to gather reporting needs, implementing to platform solution (Google Analytics, Data Studio). • Assist client workshops to formulate marketing objectives, strategic direction and tactical solutions• Current, Gap, Future visioning: Experience in business context documentation, facilitating current state senior stakeholder workshops and internal working session, strategic recommendations and prioritisation roadmap. • Optimisation Enhancement: Develop strategic approaches that solution enhancement requirements, including but not limited to B2C app development, analytics platform and reporting.• Asset Development: Seeking out and developing assets to address RFP research and discovery deliverables.• Business Analyst: Technical requirements gathering, journey maps, Agile project delivery Achievements:• Developed a volunteer digital outreach program identifying and providing not-for profit organisations digital marketing solutions while strengthening desired Accenture Digital Consultancy skills of colleagues.• Strengthened consultancy skill set• Developing culture of Accenture Interactive digital consultancy practice. • Mental Health Ally – Providing support and resources to digital consultancy practice

• Digital Marketing Senior Analyst

  • Jul 2016 - Jul 2017



Reactive

• Technology, Information and Internet
• 1 - 100 Employee

• Digital Marketing Specialist

  • Apr 2015 - Jul 2016

  Implementing PPC, SEO and UX strategies and tactics to improve website online awareness, acquisitions, and improve market position. Including monthly performance reporting; as well as general PM, AM, RFP tasks and staff training on Google Analytics and Google AdWords. Achievements:• Developing fun and constructive working relations with clients• Building great friendships with colleagues• Strengthened analytical and problem-solving skills • Learning new strategic frameworks and creative approaches to problem solving• Exceeding professional KPIs, including sales and account performance targets• Mentoring leading to team and individual achievements

• Digital Analyst (PPC/SEO)

  • Jun 2014 - Mar 2015

  As a Digital Analyst, I was responsible for supporting senior marketing members deliver and measure end-to-end digital marketing campaigns. Tasks include: client and project management, interpret and report campaign data (Google Analytics, Google AdWords, Search Console Tools), search strategies (AdWords, AdRoll): display, remarketing, search, social, google shopping, google my business, search Engine Optimisation: implement content and technical strategies and new business, RFP and account growth.Responsibilities: - Data Analyst (Interpretation & Reporting)- Digital Marketing Media Optimisation (Google Ada, Adroll)- Digital Media Auditing and Evaluation (AdWords, Adroll)- Marketing Vendor / Agency Management- Platform Audit (Google, Google Ads)- SEO / SEM End to End delivery - SEM Aquaisition Strategies - Account, Client & Project Management- Staff and Client Training & Workshop (Google Analytics/AdWords)- Digital Campaign Management (AdWords, AdRoll, Facebook)- RFP / New Business



Kineo

• United Kingdom
• E-Learning Providers
• 100 - 200 Employee

• Marketing Coordinator (part of Nine Lanterns)

  • Feb 2012 - Feb 2014

  Working closely with and learning from Steve Grocott, CEO of Nine Lanterns, responsibilities included: • Project Management – Jira, Confluence• Award submissions, RFPs, B2B tradeshow strategies• Content strategy and asset creation (video), marketing collateral – Adobe Photoshop CS3• Brand and product awareness campaigns – increased KPIs. • CRM administer and technical coordinator - Microsoft Dynamics• Website development and search engine optimisation Achievements:• Sales strengthened my professional confidence and public speaking• Grew experience in website design / development – Exceeded KPIs• Develop social strategies –company now an industry leader• Event management. Developed and executed communication strategies

• Marketing Assistant (part of Nine Lanterns)

  • Jan 2010 - Jan 2012