Experience

Fusion Learning Partners

• United States
• Events Services
• 1 - 100 Employee

• Sponsorship & Event Manager

  • Feb 2019 - Present

  Comprehensive tradeshow management for Fusion Learning Partners events: Planning, operations and logistics for all tradeshows, conferences and programs. Sales and benefit fulfillment for event sponsors and exhibitors. I foster and maintain positive, working relationships with new and existing clients, partners and customers. Comprehensive tradeshow management for Fusion Learning Partners events: Planning, operations and logistics for all tradeshows, conferences and programs. Sales and benefit fulfillment for event sponsors and exhibitors. I foster and maintain positive, working relationships with new and existing clients, partners and customers.



Apollo Bath

• United States
• Manufacturing
• 1 - 100 Employee

• Sales Account Manager

  • Apr 2014 - Mar 2017

  Apollo Corporation is the industry leader and champion of bathing systems, infection control and skin care solutions for healthcare facilities throughout North America. I provide new business and partnership development, growth, maintenance, and fulfillment to all current and future Apollo partners and customers.

• Strategic Accounts Manager

  • Apr 2014 - Mar 2017

  Securing and developing new business markets, and corporate/national partnerships in the senior care/healthcare system markets. Conducted market research, planning and implementation. Developed education program centered on delivering AIA-registered HSW (Health, Safety, Welfare) courses to research, design and architectural firms throughout the U.S.



Display Arts Worldwde

• Display Arts Worldwide

• Account Executive

  • Oct 2010 - Dec 2011

  Initiated new business development, and managed and grew domestic and international corporate, state and municipal government accounts. Developed revenue sources in markets for trade show, product, educational and training displays. Created proposals and marketing campaigns, provided positive cost solutions, and oversaw budgets, design, construction, and installations. Handled comprehensive project management from beginning to end. Initiated new business development, and managed and grew domestic and international corporate, state and municipal government accounts. Developed revenue sources in markets for trade show, product, educational and training displays. Created proposals and marketing campaigns, provided positive cost solutions, and oversaw budgets, design, construction, and installations. Handled comprehensive project management from beginning to end.



Higher Dimension Materials (HDM, Inc

• Minnesota U.S.A.

• Sales Account Manager + Marketing Coordinator

  • Oct 2007 - Nov 2009

  Manufacturer of SuperFabric® brand cut, puncture and abrasion-resistant materials. Responsible for new customer development, maintenance and growth of current customer base. Coordinated with production team (chemists/engineers) for product development utilizing internationally recognized standard testing procedures to create functional and necessary outcomes to customer requirements. Established 30 new sales accounts, representing a company revenue increase of 22% in footwear, medical, military, personal protection (firefighting/law enforcement) and sporting goods/outdoor industries from October 2007 to November 2009. Increased sales from existing customer base 16% from October 2007 to November 2009. Implemented and executed all HDM marketing activities, including advertising and PR opportunities, trade show selection and coordination, and new product and branding campaign launches. Developed HDM promotional literature through collaborative cross-functional activities with all departments, including R&D and production. Created 50+ strategic partner list of international trade associations, publications/magazines/websites and government agencies/trade commissions for new marketing strategies/campaigns. Ensured constant and continual press coverage and media exposure through industry-related networking and contacts. Formulated and administered lead tracking, distribution and follow-up from all HDM marketing activities (website, advertisements, trade shows, and special events). Show less



Industrial Fabrics Assn. International

• Sales Account Executive

  • Jun 1993 - Dec 2006

  Responsible for generating new customers, protecting existing accounts, developing new markets, marketing strategies and increasing market-share through direct sales, print and electronic media for the largest international technical textile association.

• Trade Show Manager

  • Jun 1993 - Dec 2006

  Directed and co-directed all on-site functions for IFAI Expo and other IFAI special events including site selection, facility contracts, contractor/decorator and EAC contracts, facility rules/regulations, logistics/shipping/material handling procedures, union relationships, rules and regulations, booth selection process, membership point system, sponsorship programs and third-party vendor relationships and contracts.



IFAI

• IFAI

• Senior Sales Account Manager

  • Jun 1993 - Dec 2006

  Increased booth sales 58% from 291 to 500 exhibitors. Increased membership sales 37%; Provided between 70 - 125 new sales opportunities annually to membership and advertising departments. Identified and introduced multiple new marketing and sales techniques into standard company marketing and sales processes. Identified and executed initial contact and sales relations with untapped international sales markets. Developed and delivered awareness training for new and existing technologies to marketing and sales force. Drafted company media kits, rules/regulations and sales/promotion material for all company-sponsored publications and literature. Exercised marketing strategies, organized and created company publications, directed internal sales. Show less



Advanced Textiles Association

• United States
• Textile Manufacturing
• 1 - 100 Employee

• Sales Manager / Trade Show Manager

  • 1993 - 2006



ESP (Events by Susan Peters)

• Internship - Public Relations

  • Jan 1992 - Jan 1993



University of Northern Iowa

• Internship

  • Jan 1989 - Apr 1991

  Prospected paid contributors/sponsors for Theatre UNI. Created promotional mailings for regional/national attendance of Theatre UNI. Created event brochures and show previews. Prospected paid contributors/sponsors for Theatre UNI. Created promotional mailings for regional/national attendance of Theatre UNI. Created event brochures and show previews.