Marketing Director

• Oct 2022 - Present

Chief Executive Officer

• Feb 2022 - Present

Founder

• Sep 2014 - Present

Edge is born from the passion and spirit of Innovation. Let’s cut the bullshit, we know you probably think we’re only another agency on an overcrowded market. That’s what makes us stronger, because we also know how to stand out from the crowd and how to find the perfect creative and appropriate solution for your greatest projectsWhy are we so different? Because Edge is a unique blend of mixed experiences : we worked in well known agencies, small agencies, been freelance, had another activity, worked for small, middle, large accounts, some were accountants, but all of us, and I really mean ALL, are driven by the very same passion, and this constant urge for quality and creativity.

Founder

• Mar 2014 - Present

Founder

• Mar 2014 - Present

Creative Marketing Director

• May 2020 - Feb 2022

Creative master. Magnificent mediator. Highly skilled multitaskerResponsibilities• Head of Brand• Create and develop the Marketing plan• Meet with directors to discuss budgets, marketing and advertising plans• Lead and direct the creative team in the production of all marketing collateral• Plan and execute a marketing strategy for the company and for new and existing products.• Create original marketing concepts• Develop ideas for specific advertising or promotional spots• Collaborate and manage team members and individual projects• Oversee profitability, deliverables, timelines and budgets• Meet with Directors to explain campaign strategies and solutions• Review work, troubleshoot and provide feedback to creative teams• Remain actively involved in hiring and training creative staff• Manage and cultivate the career development of staff members, including designers, copywriters,photographers and social media team.• Manage and refine the organisation’s social media presence• Manage and measure marketing campaign costs• Conduct market research studies• Negotiate with media agencies and secure agreements on the production of promotional materials• Develop a brand strategy

Creative Director

• Jun 2019 - May 2020

The Creative MultitaskerResponsibilities• Manage the creative process from concept to completion• Translate marketing objectives into clear creative strategies• Work closely with multidisciplinary project teams, particularly IT• Lead and direct the creative team in the production of all marketing collateral• Ensure visual communication and brand standards are met• Review work, troubleshoot and provide feedback to creative teams• Remain actively involved in hiring and training creative staff• Manage and cultivate the career development of staff members.

Creative Director

• Mar 2012 - Aug 2014

Production & Creative Design in all its various and sundry permutations, with a particular fondness for Events and Conceptualizing. Worked on various Spear heads of the food chain such as Nestle, Alcatel One Touch, Bella Agliotti, Glen Agliotti, Oasis Water, Kulfi Ice Cream, Rekit & Benkiser, Nutriessentials, Exact, just to mention a few. Strategic yet out of the box with perfection. A life of working while learning, trying new things, stretching my wings and flexing new muscles. Production & Creative Design in all its various and sundry permutations, with a particular fondness for Events and Conceptualizing. Worked on various Spear heads of the food chain such as Nestle, Alcatel One Touch, Bella Agliotti, Glen Agliotti, Oasis Water, Kulfi Ice Cream, Rekit & Benkiser, Nutriessentials, Exact, just to mention a few. Strategic yet out of the box with perfection. A life of working while learning, trying new things, stretching my wings and flexing new muscles.

Creative Designer

• Jan 2011 - Feb 2012

Duties: Graphic Designing, Marketing Strategies, Brand Awareness, Problem Solving, Conceptualizing, Layout, Repro, Advertising, Large Scale Printing, Client Satisfaction, Etc Duties: Graphic Designing, Marketing Strategies, Brand Awareness, Problem Solving, Conceptualizing, Layout, Repro, Advertising, Large Scale Printing, Client Satisfaction, Etc

Junior Creative

• Jan 2009 - Dec 2010

Duties: Graphic Designing, Marketing Strategies, Brand Awareness, Problem Solving, Conceptualizing, Layout, Repro, Advertising, Large Scale Printing, Client Satisfaction, Etc Duties: Graphic Designing, Marketing Strategies, Brand Awareness, Problem Solving, Conceptualizing, Layout, Repro, Advertising, Large Scale Printing, Client Satisfaction, Etc

Creative Marketing Executive

• Jan 2007 - Dec 2008

Duties: Graphic Designing, Marketing Strategies, Brand Awareness, Problem Solving, Conceptualizing. Duties: Graphic Designing, Marketing Strategies, Brand Awareness, Problem Solving, Conceptualizing.