Edwin Socrates Lara

Senior Product Designer at NTWRK
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Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA

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5.0

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Sharma McCarthy

Edwin is a consummate profession. He’s a future focused UX Designer who’s not afraid to try new things, push boundaries or incorporate team feedback into his designs. I look forward to working with him again one day.

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Experience

    • United States
    • Internet Marketplace Platforms
    • 100 - 200 Employee
    • Senior Product Designer
      • Apr 2022 - Present

      Leading product design for live-stream shopping experiences. Leading product design for live-stream shopping experiences.

    • United States
    • Financial Services
    • 200 - 300 Employee
    • Senior Product Designer
      • Nov 2021 - Apr 2022

      Led UX/UI strategy and design to integrate three different products (travel booking, e-commerce, and a credit card product) into one "super app". Worked closely with other designers and product owners and developed key elements for each product to build consistency across the Super ecosystem. Held meetings and presentations with key stakeholders to share progress, ensure alignment and build consensus on future-facing product. Led UX/UI strategy and design to integrate three different products (travel booking, e-commerce, and a credit card product) into one "super app". Worked closely with other designers and product owners and developed key elements for each product to build consistency across the Super ecosystem. Held meetings and presentations with key stakeholders to share progress, ensure alignment and build consensus on future-facing product.

    • Senior Product Designer
      • Dec 2015 - Nov 2021

      Partnered with and assisted American and Canadian banks to integrate SaaS banking products. Oversaw and established the redesign strategy Bank of Montreal public site, and Motusbank mobile app. Designing and running workshops. Created personas and conducted user testing, in-depth competitive analysis, product research and surveys to understand consumer banking behaviours. Developed minimal viable products and demos for user testing.Clients include:Backbase Motusbank Bank of Montreal Toronto-Dominion Bank of CanadaProvided UX/UI guidance and strategy. Led the redesign for Volkswagen projects at DDB and the commenting and moderation platform at Viafoura. Responsible for sourcing information from and delegating tasks to various departments. Organized design thinking exercises with strategists, business analysts and developers.Clients include:ViafouraDDB

    • Canada
    • Technology, Information and Internet
    • Product Designer
      • Dec 2014 - Dec 2015

      • Implemented lean UX/UI practices to adapted to an agile environment• Introduced UX/UI best practices to product team• Responsible for managing and guiding junior UX/UI designer• Developed iOS, Android, and responsive products and featured in Best New Apps in App Store • Implemented lean UX/UI practices to adapted to an agile environment• Introduced UX/UI best practices to product team• Responsible for managing and guiding junior UX/UI designer• Developed iOS, Android, and responsive products and featured in Best New Apps in App Store

    • Canada
    • Telecommunications
    • 700 & Above Employee
    • UX Designer
      • Apr 2014 - Dec 2014

      • Developed prototypes and carried out user testing• Built personas, journey maps, information architecture and wireframes• Gathered project requirements from key stakeholders • Developed prototypes and carried out user testing• Built personas, journey maps, information architecture and wireframes• Gathered project requirements from key stakeholders

    • Canada
    • Technology, Information and Internet
    • 1 - 100 Employee
    • UX Designer
      • Apr 2013 - Apr 2014

      • Oversaw day-to-day UX tasks• Developed and led design thinking exercises with employees and clients • Responsible for design exploration and experimentation to position company as thought leaders • Oversaw day-to-day UX tasks• Developed and led design thinking exercises with employees and clients • Responsible for design exploration and experimentation to position company as thought leaders

Education

  • General Assembly Toronto
    Python Programming
    2019 - 2019
  • York University
    Certified Ethereum Developer Program (Smart Contract & Blockchain Development)
    2017 - 2017
  • BrainStation
    Data Analytics
    2017 - 2017
  • General Assembly Toronto
    Front-End Web Development
    2015 - 2015
  • CFC Media Lab
    Graduate Diploma, Interactive Design
    2010 - 2011
  • Toronto School of Art
    Certificate, Graphic Design
    2009 - 2010
  • Sheridan College
    Diploma, Advertising
    2007 - 2009

Community

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