Media Planning | Performance Marketing

• Feb 2022 - Present

Digital Experience Lead

• Jun 2018 - Jan 2022

Digital Media Coordinator

• Dec 2015 - Jun 2018

Responsible for developing and executing digital marketing strategies that directly affect the objectives of the client's business model, as well as designing A/B testing tactics to measure and monitor the effectiveness of the activated strategies. I am also responsible for developing and executing effective digital marketing campaigns, using different data sources for quick decision making. Responsible for developing and executing digital marketing strategies that directly affect the objectives of the client's business model, as well as designing A/B testing tactics to measure and monitor the effectiveness of the activated strategies. I am also responsible for developing and executing effective digital marketing campaigns, using different data sources for quick decision making.

Digital Planner

• May 2015 - Dec 2015

Develop digital communication strategies, maintain an intimate knowledge of clients' businesses and ensure that all media are executed in a timely and accurate manner. Functions: Research, development and execution of digital communication strategies. Establish and maintain a good relationship with media sales representatives and suppliers. Encourage a good working relationship with agency staff to ensure accurate, timely campaigns meet our clients' needs with results. Develop digital communication strategies, maintain an intimate knowledge of clients' businesses and ensure that all media are executed in a timely and accurate manner. Functions: Research, development and execution of digital communication strategies. Establish and maintain a good relationship with media sales representatives and suppliers. Encourage a good working relationship with agency staff to ensure accurate, timely campaigns meet our clients' needs with results.

Media Planner Digital

• Aug 2013 - Apr 2015

Develop insights, trends, research. Know and execute all the guidelines of the brands in the agency. Manage the digital contents of the key accounts. Writing content plans according to the brands' guidelines. Prepare and deliver weekly and monthly reports with the results obtained at the level of social networks and digital media. Research and analyze new research tools for digital media, social networks, mobile and others. Prepare quantitative and qualitative reports of clients and competitors in digital media and social networks. Design presentations for projects in the area of competition. Share knowledge with the rest of the team and maintain constant communication. CM: Community management; Creation of content and action plans; Content management for the brands' social channels; Preparation of weekly and monthly reports; Teamwork by brand; Creation of digital strategies; Benchmarking. Show less

Media Assistant

• Aug 2012 - Jan 2013

Elaboration of statistical reports of competences (monthly and annual) Monitoring of traditional and digital media Elaboration of powerpoint presentations Elaboration of statistical reports of competences (monthly and annual) Monitoring of traditional and digital media Elaboration of powerpoint presentations