Experience

UNICEF Panamá

• Panama
• Public Policy Offices
• 1 - 100 Employee

• PRIVATE FUNDRAISING AND COMMUNICATIONS MANAGER

  • May 2018 - Present

  Initiating the communications and fundraising operations department with the implementation of a brand positioning plan aimed at elevating brand recognition and focusing the messages carried out by the organization. This was a firm first step before initiating fundraising actions. The following have been my main responsibilities leading a team of Communications Specialist, Digital communications Officer, Communications associate, Alliances and Fundraising Officer, Face to face officer and Volunteer Officer:• Design and manage a comprehensive national Fundraising strategy including annual giving, integrated campaigns, major donors fundraising and special projects.• Based on Brand Barometer, design and implement a national positioning strategy for digital channels, spokes people, events and advocacy actions.• Developing digital campaigns for awareness building and fundraising.• Lead negotiations to secure corporate partnerships focusing on companies with a minimum value of USD 50,000 annually. • Develop a comprehensive marketing communication plan specifically for the cultivation, stewardship and solicitation of partnerships. • Initiate and develop a Major Donor Strategy.• Manage and prepare prospect and donor meetings.• Ensure sound contracting processes for communication and fundraising services providers.• Lead National Volunteer Initiative.



UNICEF Latin America and Caribbean

• Panama
• Non-profit Organizations
• 100 - 200 Employee

• REGIONAL CORPORATE FUNDRAISING SPECIALIST

  • Jan 2016 - Apr 2018

  • Develop Corporate Fundraising Strategy for the Central America and the Caribbean region. Market analysis, Corporate Mapping and Corporate Strategic Plan for each country. • Lead negotiations in Central America to secure corporate partnerships focusing on companies with a minimum value of USD 100,000 annually. • Follow up on open negotiations and offering technical support to local colleagues on engagement modalities including round up campaigns, employee giving, grants and customer fundraising. • Lead key account management for regional multi country corporate alliances in Central America worth USD 500.000 per year.• Secure meaningful communications across the region with potential partners.



The Key Communications for Social Innovation

• Panama
• Business Consulting and Services
• 1 - 100 Employee

• FUNDRAISING AND COMMUNICATIONS DIRECTOR

  • Feb 2015 - Mar 2016

  We identify and develop individual projects to fulfill the needs of social, community, cultural and educational organizations who need to improve their fundraising strategies and communications.• Plan and Develop Fundraising strategies for local and international NGOs.• Assessment for NGO Directors on Fundraising development.• Develop strategic planning and team strengthening processes for INGOs• Design a face to face in house strategy for SOS Children’s Villages Panama. We identify and develop individual projects to fulfill the needs of social, community, cultural and educational organizations who need to improve their fundraising strategies and communications.• Plan and Develop Fundraising strategies for local and international NGOs.• Assessment for NGO Directors on Fundraising development.• Develop strategic planning and team strengthening processes for INGOs• Design a face to face in house strategy for SOS Children’s Villages Panama.



Aldeas Infantiles SOS Venezuela

• Fundraising
• 1 - 100 Employee

• FUND DEVELOPMENT AND COMMUNICATIONS DIRECTOR

  • Mar 2012 - Apr 2015

  • Lead and manage specialists in F2F, Stewardship and donor services, Digital fundraising, Communications and Corporate alliances to advance the national annual giving strategy. • Lead the acquisition of individual donors through: Digital fundraising, Telemarketing, F2F. Recruiting an average of 2000 new donors per year. • Corporate New business development focusing on companies with minimum value of USD25,000. • Lead and execute the Communications for Advocacy plan.

• INTERNATIONAL SPONSORS COORDINATOR (STEWARDSHIP)

  • Dec 2008 - Feb 2013

  • Develop specialized communications tailored for full donor base in coordination with the programs.• Member of the Fundraising campaign development committee.• Develop and implement a highly targeted approach toward cultivating and providing stewardship to donors intended to secure financial support.• Maintain less than 2% attrition on international sponsors.



Escuela Nacional de Administración y Hacienda Pública ENAHP-IUT

• Higher Education
• 1 - 100 Employee

• Professor

  • Mar 2008 - Dec 2008

  Negotiation Strategies and Theories. Negotiation Strategies and Theories.



PDVSA Uruguay, Uruguay

• CORPORATE PUBLIC RELATIONS MANAGER

  • Oct 2006 - Oct 2007

  • Manage the Corporate Social Responsibility projects. • Design and execute a PR plan to position the company in private and public sectors.• Lead Cultural events at the national level. • Manage the Corporate Social Responsibility projects. • Design and execute a PR plan to position the company in private and public sectors.• Lead Cultural events at the national level.



BANDES Uruguay

• Executive Manager of Administrative Operations

  • Dec 2005 - Oct 2006

  • Foundation of the Bandes Uruguay office.• Negotiations at the highest level with the Central Bank of Uruguay and most relevant syndicate organizations for the purchase of COFAC (Cooperative Bank) which became later BANDES URUGUAY. • Manage the merge process of the former COFAC into Bandes Uruguay.• Manage the development of new image and launch campaign. • Foundation of the Bandes Uruguay office.• Negotiations at the highest level with the Central Bank of Uruguay and most relevant syndicate organizations for the purchase of COFAC (Cooperative Bank) which became later BANDES URUGUAY. • Manage the merge process of the former COFAC into Bandes Uruguay.• Manage the development of new image and launch campaign.



Fundación García Bacca

• PUBLIC RELATIONS & FUNDRAISING OFFICER

  • Sep 2001 - Apr 2005

  • Assisting in the promotion and development of the investigation and study of philosophy and especially Science philosophy.• Development of activities that would contribute to the diffusion of the work and publications of the philosophical thought of Juan David García Bacca which have been of difficult Access and of great interest. • Assisting in the promotion and development of the investigation and study of philosophy and especially Science philosophy.• Development of activities that would contribute to the diffusion of the work and publications of the philosophical thought of Juan David García Bacca which have been of difficult Access and of great interest.