Vice President of Strategic Product Development

• Jan 2022 - Present

Business Consultant

• Jan 2019 - Present

Sr. Director of Operations, FDR

• Oct 2019 - Jan 2022

Executive Director of Program Management, Office of the President

• May 2017 - Aug 2019

Ownership of global enterprise-level program portfolio, reporting status and EBITDA performance to Senior Leadership and the Board of Directors. Development of live status and data dashboards, highlighting areas of opportunities, recent activities, risks and mitigation, allowing Senior Leadership to identify trends and needs across all initiatives regarding resources, dependencies, scope and schedule prior to EBITDA impact. Consulted Business Development and Account Management with program and product strategy, supported by financial modeling and scope documentation. Secured multiple membership, airline and loyalty program partnerships with multi-million annual EBITDA gain. Created interactive financial model calculators that allowed Business Development to arrive at early opportunity estimation without the involvement of the Financial Analysis team. Implemented standardized end-to-end SDLC processes as well as road maps for portfolio prioritization. Active Account and Project Management of Key Account partners including Carnival Cruise Lines, AeroMexico, Air Canada, Flight Centre, Marriott Vacation Club, American Express and USAA. Generated annual enterprise-wide account reviews, identifying best practices, common challenges and limited-effort opportunities to generate multi-million EBITDA opportunities within two quarters. Active leadership in Merger & Acquisition strategy from analysis to integration and synergy reporting. Show less

Marketing Consultant

• Mar 2017 - May 2017

Tactical and Strategic ownership of Email Marketing process optimization  Tactical and Strategic ownership of Marketing reporting process optimization Tactical and Strategic ownership of Email Marketing process optimization  Tactical and Strategic ownership of Marketing reporting process optimization

Director Program Management, Marketing

• Jan 2015 - Feb 2017

Ownership and leadership of Marketing Program Management, Project Management processes, product and business development.Product Management (strategy, benefits, pricing, promotion) for the DirectBuy Membership suite across all departments.Coordinate the marketing project portfolio, establish Project Management and project reporting processes for the marketing team.Work with the executive stakeholders and marketing vendors to identify, classify and prioritize business opportunities.Control of full Marketing and Advertisement budget.Responsible for Campaign Manager and Field Sales team in support of franchise training and optimization.Assisted in sales of company to private equity firm through executive summaries of proven Marketing successes.Assisted in transition from franchise-centric sales & services to fully virtual sales & service business model.Increased lead to member conversion and decreased cost of sale for direct sales through implementation of an online sales platform and chat.Start-up of Online, Enterprise and Partner Marketing channels to distribute DirectBuy memberships in a broader and more efficient manner.Launched small E-Commerce startup using the shopify platform, bundling Membership sales with Merchandise purchases. Show less

Senior Program Manager, Marketing

• Aug 2013 - Jan 2015

Work with the Marketing team, vendors and franchise network of over 100 clubs to streamline their Marketing efforts, driving synergy, efficiency. Develop & roll out new subscription membership to close to 100 franchiseso reducing cost of lead generation by nearly 70%o reducing the cost of member acquisition by 75 %o increasing new member conversion by 25 %o increasing early member engagement by 36 %o increasing average merchandise purchase volume by 65%Launched DirectBuy Travel as a new member benefit in coordination with remote partner International Cruise Excursions.o Generated close to $24MM in revenue from average membership price increase($6.8MM) and membership upgrade fees ($17MM) o Generated close to $1.4MM in annual revenue from increase in membership renewal feeso Generated a opportunity of over $140MM through future membership upgrades Show less

IT Program Manager Marketing Applications

• Nov 2012 - Aug 2013

Coordination of Digital Marketing Roadmap, Portfolio Strategy, Product Development and Project Management for lead and membership generation. Responsibilities included full Project Lifecycle Management (agile SDLC), project documentation, Content Management, data & system analysis, vendor management, UX & UI design.Increased membership renewals by over 100% through email marketing implementation.Increased online appointments/month by over 200% through lead nurturing vendor integration.Increased online visitor to lead-conversion by over 180% via implementation of A/B testing. Show less

Content & Project Manager

• Aug 2010 - Nov 2012

IT Project Manager with full direct project report to CIO, CEO and VP Executive Committee. Projects included relaunch of directbuy.com, enabling data driven design by implementing data dashboard and CMS. Achieved 8% unique visits/week growth by implementing redesign of directbuy.com.Improved directbuy.com lead to member-conversion by 52% through brand & product education.Content Manager for the members.directbuy.com members’ website with responsibility for the ektron CMS integration, endeca search integration and html digital asset development. Achieved 9% visits/month growth through relaunch and implementation of proven content management best practices. Show less

Professor of Content Management

• Feb 2010 - Sep 2010

Syllabus included: Traffic and conversion generation, maximization through content marketing and SEO. Syllabus included: Traffic and conversion generation, maximization through content marketing and SEO.

Head of Content Management

• Dec 2008 - Aug 2010

Design and implementation of content strategy with team of three Content Managers and up to 15 freelancers/ interns.Leading content projects from design to implementation: Relaunch, facelift, SEO, local services, mobile site, iPhone app, social events, and content process improvements.Turned hamburg.de from loss to profit organization in cooperation with Marketing team. Increased Page Views by 190% by utilizing sticky content like picture galleries and online games.Increased Visits by 50% through SEO and high content update frequency.Raised 180.000 Fans on facebook through cooperation with facebook inc. and social events.Designed iPhone App that was featured in the iOS App Store and ranked #8 for most downloads. Show less

Channel Manager

• Aug 2007 - Dec 2008

Succeed in Content Management with the Deliverables of Traffic (Page Views, Visits, Unique Visits), Return of Invest (E-Commerce, Advertisement, Yellow Pages Search Marketing) for the Sports, Real Estate and Jobs Section

Online Editor

• Feb 2006 - Sep 2006

Coverage of Soccer World Cup in Germany for the online edition of Germany’s largest news publication. Coverage of Soccer World Cup in Germany for the online edition of Germany’s largest news publication.