Director of Social Media Strategy & Innovation

• Jul 2021 - Present

Senior Social Media Manager

• Jan 2021 - Jul 2021

Note: Began working with Hobsons in January 2021, but then transferred over to PowerSchool after the March acquisition. Note: Began working with Hobsons in January 2021, but then transferred over to PowerSchool after the March acquisition.

Director of Social Media

• Jul 2019 - Jan 2021

At Culture ONE World, I work collaboratively across many departments including public relations, creative, accounts, and media. I define and execute the strategic opportunity for digital in the overall context of a client’s marketing communications plan focused on the Hispanic market. I have taken a leadership role in the social department at Culture ONE World delivering social media strategies designed to engage with Hispanic consumers including content, influencers, etc. I assist in all phases of social media project planning, research, design, content development, and execution. I am expanding Culture ONE World’s digital platforms capabilities and monitor the latest social media trends and tools to provide strategic direction for the company as well as our clients. In this role I have also created content for social in English/Spanish for a U.S. Hispanic audience and also work with a creative support team (copy, design, layout).Current clients include: - 2020 Census- Amtrak- National Highway Traffic Safety Administration (NHTSA)- Facebook Education Modernization

Senior Digital Content Strategist

• Dec 2016 - Jun 2019

Working with clients, I led social media activities including content development and daily management of Facebook, Twitter and other platform accounts, increasing engagement with diverse audiences, and mitigating risk through planning and policy adherence. I also oversaw measurement and reporting of key performance indicators and periodic A/B testing (organic and paid). Led social listening activities and turn insights into actionable recommendations. Depending on client needs and tasks, I worked with team members to conceptualize, coordinate, and prepare client-ready content including copy, images, and video in coordination with Creative Services that met both company and client standards and needs.Client work:- National Cancer Institute- U.S. Department of Health & Human Services Office of HIV/AIDS and Infectious Disease Policy (Viral Hepatitis program)- National Heart, Lung, and Blood Institute- CDC's National Center for Injury Prevention and Control- Office of Planning, Research, and Evaluation (An office of the Administration for Children and Families)

Senior Manager, Social & Digital Engagement

• Jul 2015 - Nov 2016

Working collaboratively with multiple stakeholder groups throughout the Association, I coordinate the execution of the Association’s social media strategy and greater digital marketing communications initiatives. It's imperative I use my writing skills and strong interest in social media to support my passion to help Stop Diabetes. I have the challenge of marrying new and traditional media to generate conversation and build brand advocates with the intent to move them up the organizational engagement ladder.

Social Media Director

• Sep 2014 - Jul 2015

Social Media Manager

• Nov 2012 - Sep 2014

- Implement the social media strategy with a budget of $500,000+, coordinating with internal staff, agencies and external stakeholders to ensure its effectiveness. Monitor and present relevant data, trends, challenges and successes.- Broaden presence in social networking sites including Facebook, Twitter, and other similar community sites, posting and seeding content as needed. Average growth rate of 25% per year.- Manage and encourage online engagement. Coordinate internally to ensure proper messaging across all social media channels (content creation).- Manage local Atlantic City street team responsible for encouraging and curating visitors' social media activity- Monitor trends in social media tools, trends and applications and make recommendations as needed.- Research and recommend new and alternative ways to leverage social media activities.

Marketing & Promotions Coordinator

• Apr 2011 - Nov 2012

-Implemented and develop Telemundo Network programming, marketing and social media strategies/goals.-Oversaw the station’s public relations/social media initiatives and operations including working with local, regional and national media partners to maximize opportunities in increase the station’s exposure. -Created, maintained and leveraged community partnerships and outreach for annual community events and station owned events (Día del Niño, Feria de la Familia, etc.)-Supported the station’s sales team to generate new products and initiatives.-Managed the day-to-day operations of the marketing department including the management of the marketing budget, updating station website holaciudad.com, producing public affairs program and copywriting for various projects.

Media Relations

• Jan 2008 - Apr 2011

-Hispanic Market – Maintain relationships with local & national Hispanic media while implementing PR tactics to promote Philadelphia to the Hispanic community-Engage in social media tactics/strategies including monitoring blogs, relationship building with niche bloggers and constant conversation with social media leaders via Twitter, etc.-Local media relations to promote tourism and the destination including handling media calls and requests, update and maintain local media lists, and distribution of media materials-Monitor clipping services and coordinate with Cision client representative to assure that all relevant stories are being picked up and organize hard copies of clips in-house.-Implement local publicity tactics (i.e. regional media briefings, press events)-Assist with creation of monthly reports and special project reports, organize hard copies of clips in-house and circulate clips to PR team when necessary

Communications & Outreach Associate

• Jul 2006 - Dec 2007

-Draft articles & news releases regarding programs, events and services-Provides information, resolves problems, and answers any questions regarding event planning.-Provides support to the Marketing & Communications Director as necessary; schedules meetings and appointments.-Creates and maintains marketing files, records, calendars, logs and other documents.-Performs a range of staff and/or operational support activities; may serve as a liaison with other departments on basic administrative and/or operational matters.- Started and maintainted Taller PR's social media components including Facebook and MySpace