Experience

Foundation for California Community Colleges

• United States
• Higher Education
• 300 - 400 Employee

• Senior Communications Specialist

  • Jun 2023 - Present



California State University, Monterey Bay

• United States
• Higher Education
• 700 & Above Employee

• Digital Communications Specialist

  • Jan 2023 - Jun 2023

  Develops and executes email marketing campaigns that increase engagement and generate higher click-through rates using Salesforce Marketing Cloud. Manages the content and design of the university's website, ensuring that it remains up-to-date and relevant to the needs of its audiences — including SEO, accessibility, and content hierarchy. Monitors and analyzes website traffic using Google Analytics, identifying areas for improvement and implementing changes to increase user engagement and satisfaction. Show less



University of the Pacific

• United States
• Higher Education
• 700 & Above Employee

• University Social Media Specialist

  • Aug 2021 - Jan 2023

  Managed Pacific's flagship social media accounts, overseeing all aspects of content creation from concept through writing, review, publishing, and performance analysis.Led the development and execution of social media strategies for University of the Pacific that achieved engagement rates 56% higher than in previous years.Delivered high-quality content that engaged Pacific's social media followers and drove an average of 200k social traffic per month to the university's website.Led multiple weekly meetings that reached across departments and roles to share knowledge, develop strategies, and empower growth while also providing constructive guidance to peers.Wrote, storyboarded, and coordinated video projects featured across social media and Pacific's website.Developed actionable plans to grow and engage audiences on Facebook, Twitter, YouTube, Instagram, and LinkedIn based on platform-based best practices.Monitored and advised university leadership of emerging issues on Pacific and other platforms and recommended how to respond.Ensured brand representation and consistency in social content through tone, voice, and terminology. Show less

• Copywriter

  • Jan 2021 - Aug 2021

  Wrote copy for digital and print collateral to capture prospective students' attention during an enrollment cycle that enrolled 849 first-year students for the Fall semester (a 2.2% increase from the previous Fall semester).Assisted in forming a new marketing department within Strategic Enrollment that involved recruiting two team members, providing resources and professional guidance to the existing team, and participating in a facilities move.Served as a lead storyteller and idea generator for branded enrollment marketing and recruitment materials, advertising campaigns, video scripts, email communications, and media sources.Created visual images and copy that evoked emotion and motivated undergraduate and graduate students to want to learn more about the university.Developed storyboards to clearly articulate the vision of recruitment materials in multiple formats (digital, video, print).Balanced the craft of writing for higher education with the intersection of strategy and creativity.Brainstormed concepts, wrote/edited copy, and developed content that lived across both digital (including video) and traditional channels.Engaged audiences through compelling and inclusive copy that moved readers to consider University of the Pacific and take action. Show less

• Marketing Coordinator

  • Nov 2019 - Jan 2021

  Produced an annual alumni and donor magazine from inception to a 3,500-copy run; gathered, edited, and wrote articles highlighting the accomplishments of Pacific's School of Engineering and Computer Science; and worked with graphic designers and photographers for collateral and layout. Coordinated with engineering and computer science department chairs to create digital and print "one-sheets" that promoted the programs using visual and written storytelling to demonstrate the benefits and ROI of a Pacific education. Facilitated a website transition from Ingenix to Drupal CMS by reviewing over 500 webpages, editing and condensing information using SEO best practices, and publishing the optimized webpages on the new website within a 6-month timeline.Created and implemented a comprehensive marketing plan that supported recruitment, yield and fundraising efforts. Prepared emails to send to prospective and current students regarding upcoming events, student stories and important announcements. Show less



Levee Magazine

• Sacramento, California

• Creative Director

  • May 2018 - Aug 2021

  Levee Magazine was a bi-annual literary magazine dedicated to publishing quality fiction, creative nonfiction, and poetry from both emerging and established authors. It ran from Fall 2018 to Spring 2021 and published six issues in total. I started this literary magazine with my good friend Samantha Daniels with the goal of create a space where authors, regardless of who they are and how many publications they have under their belt, could publish their work and be proud of it. Over the course of six issues, we published 150+ authors, and we can say with complete honesty that we are proud of every single piece and author. As Creative Director, I built the magazine in Adobe InDesign, formatted stories, incorporated edits from the Editorial Team, arranged publishing through Blurb and Kindle Direct Publishing, and corresponded with authors to make sure they were thrilled with how their writing appeared in the magazine. Show less



Sacramento Theatre Company

• United States
• Performing Arts
• 1 - 100 Employee

• Group Sales Manager

  • Aug 2018 - Jan 2020

  • Provided financial analyses of Group Sales’ $150,000 budget to the Executive Producing Director using data pulled from the company’s CRM. Gave recommendations for increasing audience engagement as well as projections for incoming sales. • Supported multiple departments in the fields of Microsoft Office, design, advertising, reception, and event planning. • Advised the Director of Development about grant applications and funding implementation. • Managed the Student Matinee Program which included: coordinating with teachers, assisting with transportation arrangements, collecting payments, drafting and reviewing contracts, and dispersing grant funding to eligible schools. • Monitored Theatre Manager CRM to ensure patron data was accurate and that best database management practices were implemented across the company. • Facilitated Theatre Buyouts (groups of 85 - 300 patrons) by working with the primary group contact to arrange catering, decorations, set-up, and general reception logistics. • Delivered the opening curtain speech to audiences before performances in the Pollock Stage (85 seats) and the Main Stage (300 seats). • Participated in weekly manager meetings to discuss upcoming duties, events, company needs, and short-term goals. Show less



SPARC

• United States
• Performing Arts
• 1 - 100 Employee

• Box Office Manager

  • May 2018 - Aug 2018

  • Managed a 300 seat box office using Salesforce’s Patron Manager CRM. • Acted as an executive administrative assistant when in the office and provided support to the Founding Artistic Director and Managing Director. • Promoted Livermore Shakespeare Festival’s brand across social media and email campaigns. • Created commercials using Adobe Creative Suite with archival footage as well as self-shot footage. • Assisted in the construction of the company’s outdoor stage. • Trained and oversaw volunteers and interns with check-in and box office procedures during performances and fundraising events. • Assisted patrons with ticket sales online, over the phone, and in person. Show less



University of the Pacific

• United States
• Higher Education
• 700 & Above Employee

• Creative Specialist

  • Aug 2016 - May 2018

  • Monitored social media analytics to determine the effectiveness of the University’s digital campaigns. • Utilized a department shared drive to cooperate on multiple projects using Adobe Creative Suite and Microsoft Office. • On a daily basis would work on multiple projects with differing deadlines. • Proofread and edited all content that was distributed to potential students and incoming freshmen. • Corresponded with multiple university departments to schedule photo shoots, content meetings, interviews, and project reviews.• Drafted and published copy for multiple university print brochures such as the University’s Diversity Guide and the Counselor Travel Brochure.• Created evergreen content for use in future university marketing campaigns. Co-managed the University’s Squarespace website, peopleofpacific.com. Show less

• Photography Intern

  • Jun 2017 - Sep 2017

  - Updated the University's Media Database with photos from campus banquets, student interviews, sporting events, and faculty award ceremonies. - Learned Adobe Lightroom and Photoshop workflows from the campus photographer. - Assisted in setting up video and sound equipment for University video interviews.



SEPHORA

• Roseville, CA

• Skincare Consultant

  • Jun 2015 - Jun 2016

  - Provided one-on-one service to clients and provided them with product recommendations based on their needs. - Gave clients 45-minute makeovers using skincare and make-up to create their desired look. - Oversaw the high-volume sales floor as Director-in-Charge. - Delegated cast members to waiting clients and ensured breaks were taken in a timely manner. - Motivated cast to work towards hourly goals and celebrated client successes on the sales floor. - Trained incoming Fragrance staff on Sephora Fragrance procedures using the company training manuals. Show less



The Body Shop

• United Kingdom
• Retail
• 700 & Above Employee

• Part Time Assistant Manager

  • Nov 2012 - Aug 2013

  • Lead the floor through motivation, goal setting, and coaching. • Performed clienteling strategies to ensure client satisfaction while checking that they are up to date on upcoming product launches and company campaigns. • Addressed the needs of the customer while performing product demonstrations. • Provided walk-in consultations and makeovers while also being able to schedule future consultations and makeovers. • Lead the floor through motivation, goal setting, and coaching. • Performed clienteling strategies to ensure client satisfaction while checking that they are up to date on upcoming product launches and company campaigns. • Addressed the needs of the customer while performing product demonstrations. • Provided walk-in consultations and makeovers while also being able to schedule future consultations and makeovers.



Lush Fresh Handmade Cosmetics North America

• Canada
• Personal Care Product Manufacturing
• 700 & Above Employee

• Keyholder

  • Jan 2011 - Sep 2012

  • Ensured a unique customer experience that made every visitor feel welcome. • Coached, mentored, and developed my team to offer a tailored customer experience through active listening, genuine curiosity, and expert brand and product knowledge. • Helped create and maintain an inviting shop atmosphere with fresh product, beautiful displays and efficient and accurate processes that supported an environment of excellence that reflects the Lush values. • Delegated and followed-up with my team to ensure they understood expectations. • Supported leadership team in opening and closing the store and counting cash with accuracy. • Stepped into leadership by setting an example of high standards, coaching, and demonstrating best shop practices to my team. Show less