Cristy Burgan
Business Development Consultant at Wireless Insiders Network- Claim this Profile
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Topline Score
Bio
Oz Eleonora
Cristy is a self-motivated professional with excellent expertise in the wireless market. Her years of experience have translated into a direct and extensive network of contacts that she is readily able to leverage. She is also able to grasp technological innovations and translate them into compelling value propositions, including the necessary supporting financial analysis. She is a great asset to any company looking to build, expand or revive a presence in the wireless services market.
John Bunyan
Cristy is a superb performer with whom I worked for some five years. She is a dynamic and creative leader who drives for and achieves results with determination and perseverance. . She is an excellent judge of talent and inspires her team. In the wireless domain, her experience spans the early years of wireless data in the US. Her direct involvement in market development programs such as AT&T's American Idol text messaging program was at the heart of SMS acceptance in the US. As the leader for messaging, Cristy established industry-leading performance metrics for penetration and revenue generation.
Oz Eleonora
Cristy is a self-motivated professional with excellent expertise in the wireless market. Her years of experience have translated into a direct and extensive network of contacts that she is readily able to leverage. She is also able to grasp technological innovations and translate them into compelling value propositions, including the necessary supporting financial analysis. She is a great asset to any company looking to build, expand or revive a presence in the wireless services market.
John Bunyan
Cristy is a superb performer with whom I worked for some five years. She is a dynamic and creative leader who drives for and achieves results with determination and perseverance. . She is an excellent judge of talent and inspires her team. In the wireless domain, her experience spans the early years of wireless data in the US. Her direct involvement in market development programs such as AT&T's American Idol text messaging program was at the heart of SMS acceptance in the US. As the leader for messaging, Cristy established industry-leading performance metrics for penetration and revenue generation.
Oz Eleonora
Cristy is a self-motivated professional with excellent expertise in the wireless market. Her years of experience have translated into a direct and extensive network of contacts that she is readily able to leverage. She is also able to grasp technological innovations and translate them into compelling value propositions, including the necessary supporting financial analysis. She is a great asset to any company looking to build, expand or revive a presence in the wireless services market.
John Bunyan
Cristy is a superb performer with whom I worked for some five years. She is a dynamic and creative leader who drives for and achieves results with determination and perseverance. . She is an excellent judge of talent and inspires her team. In the wireless domain, her experience spans the early years of wireless data in the US. Her direct involvement in market development programs such as AT&T's American Idol text messaging program was at the heart of SMS acceptance in the US. As the leader for messaging, Cristy established industry-leading performance metrics for penetration and revenue generation.
Oz Eleonora
Cristy is a self-motivated professional with excellent expertise in the wireless market. Her years of experience have translated into a direct and extensive network of contacts that she is readily able to leverage. She is also able to grasp technological innovations and translate them into compelling value propositions, including the necessary supporting financial analysis. She is a great asset to any company looking to build, expand or revive a presence in the wireless services market.
John Bunyan
Cristy is a superb performer with whom I worked for some five years. She is a dynamic and creative leader who drives for and achieves results with determination and perseverance. . She is an excellent judge of talent and inspires her team. In the wireless domain, her experience spans the early years of wireless data in the US. Her direct involvement in market development programs such as AT&T's American Idol text messaging program was at the heart of SMS acceptance in the US. As the leader for messaging, Cristy established industry-leading performance metrics for penetration and revenue generation.
Experience
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Wireless Insiders Network
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United States
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Wireless Services
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1 - 100 Employee
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Business Development Consultant
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Jul 2018 - Present
Wireless Insiders Network (WIN) consists of a group of wireless industry experts, with deep expertise in product strategy, innovation, and marketing at companies such as AT&T, Verizon, T-Mobile, Sprint, U.S. Cellular, Telus, Ericsson and other Tier 1 and Tier 2/3 service providers. We are essentially a very specialized, business development company focused on creating sustainable partnerships between small to medium-sized wireless companies and the wireless carriers and independent agent/dealer community. We provide highly targeted, business development and market planning resources that either complement internal resources or substitute for them on a temporary basis. In my role, I am a carrier product strategy expert, with over 20 years in the wireless industry holding executive-level roles at 4 U.S. carriers, most recently at T-Mobile. I have long-standing relationships with senior leaders across the various operating units and functional areas, and a deep understanding of how technology, products, and services are evaluated, approved and launched in the carrier world. My role is to connect you with the right decision-makers and help you navigate the process. Our efforts have resulted in our clients generating hundreds of millions of dollars of incremental revenue with several achieving their exit strategy as a result. See more information on our website www.wirelessinsidersnetwork.com. Show less
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T-Mobile
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United States
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Telecommunications
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700 & Above Employee
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Director of Product Management - New Product Innovation & Value Added Services
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2013 - 2017
Led the Product Management team delivering state-of-the-art products and services in music, video, games, parental controls, mobile security, app recommendations, RCS messaging, mobile advertising, scam/robocalling ID, mobile storefronts, and app preloads. Managed a $400M+ portfolio consisting of 23 products across T-Mobile and Metro brands. Managed a team of 7 product managers and executive relationships with 16 technology partners. - Increased revenue by 74% YoY. - Launched 17 new products and enhancements across T-Mobile and Metro brands. - Increased margin by 17 basis points YoY. - Launched the brand-differentiating Music Freedom program that allowed T-Mobile customers to stream music data-free, increasing music streaming by 200%. - Negotiated complex business deals with key strategic partners driving millions in incremental revenue, including Google, Amazon, Microsoft, Samsung, Net Nanny, Real Networks, and Napster. - Monetized device real estate by creating a virtual app pre-load ecosystem that enabled advertisers to reach their target audience, while giving customers the power to remove unwanted apps from their phones. Show less
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Zipwhip
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United States
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Software Development
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1 - 100 Employee
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Vice President Business Development - Cloud Texting
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2011 - 2012
Led worldwide carrier sales & new business development engagements of Zipwhip’s white-label, cloud-texting platform that expands & syncs native text messaging to the web, desktop and tablet apps. Formulated strategic value propositions for our suite of products. Boosted top-line revenue and market opportunity by uncovering innovative product solutions and forming optimum ROI formulas. Spearheaded strategic opportunity with Vodafone, by providing in-depth competitive analysis of the over-the-top (OTT) messaging landscape ( iMessage, Skype, Google Voice, WhatsApp, Facebook, BBM & others) and creating competitive advantage by integrating Zipwhip cloud-texting into the RCS-e/Joyn client. Primary responsibilities include: - Worldwide carrier sales - Partner relationships - Innovative new business & product ideas Show less
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acision
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United States
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Telecommunications
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200 - 300 Employee
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Vice President Strategic Partnerships & Business Dev - Mobile Advertising & Data Analytics
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2007 - 2010
Acision is the world’s #1 text messaging platform provider with 60% market share in the U.S. alone. Evangelized suite of carrier-grade platforms and value-added solutions to carriers in North and South America, including: - Mobile advertising platform - Mobile advertising managed service - Customer intelligence platform - Partner innovation program Championed product strategy with deep-dive analysis of carrier advertising capabilities and turnkey solutions development. Positioned products for adoption via targeted pitches to carriers. Fielded industry analyst queries and authored articles for mobile industry publications. Show less
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Go Mobile Consulting
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Greater Seattle Area
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Product Strategy Consultant - Wireless Industry Product Expert
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2005 - 2007
Founded boutique consulting firm specializing in the strategy, positioning, and marketing of mobile products, interactive media and mobile content for brands, media companies, and wireless carriers. Developed cutting-edge product marketing strategies, go-to-market plans, market analysis, pricing models, RFP responses and revenue opportunities for: - Virgin Mobile, USA - Cricket Communications - Telescope Inc./Bertelsmann - LOC-AID - Melodeo - The Gerson Lehrman Group Founded boutique consulting firm specializing in the strategy, positioning, and marketing of mobile products, interactive media and mobile content for brands, media companies, and wireless carriers. Developed cutting-edge product marketing strategies, go-to-market plans, market analysis, pricing models, RFP responses and revenue opportunities for: - Virgin Mobile, USA - Cricket Communications - Telescope Inc./Bertelsmann - LOC-AID - Melodeo - The Gerson Lehrman Group
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AT&T
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United States
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Telecommunications
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700 & Above Employee
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Executive Director Product - American Idol, Messaging, Content, Apps & PrePaid
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Jan 2000 - Apr 2005
• Launched the first US carrier two-way SMS service. • Created the groundbreaking text-voting program on American Idol that broke two world records. • Launched first nationwide Prepaid service and grew to $200M in 2 years. • Established first carrier premium mobile content and application business, which became the basis of the MMA best practices guide for program approvals and user experience. • Launched the first US carrier two-way SMS service. • Created the groundbreaking text-voting program on American Idol that broke two world records. • Launched first nationwide Prepaid service and grew to $200M in 2 years. • Established first carrier premium mobile content and application business, which became the basis of the MMA best practices guide for program approvals and user experience.
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Education
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University of Puget Sound
BA, Business Administration, Psychology -
2011 - 2011
University of San Francisco
Certificate of Achievement, Advanced Social Media -
University of Washington
Business
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