Head of Marketing - Cermati.com & Indodana

• Jul 2020 - Present

Senior Product Marketing Manager

• May 2017 - Apr 2020

After adding several new products, Airy Rooms was re-branded to Airy. His leadership & team management role in Airy was expanded to cover several products: Accommodation, Flight, and Airy for Business (B2B online travel booking platform for corporate).At Airy, he managed several teams:- Digital & performance marketing team- Flight product marketing team- Accommodation product marketing team- Marketing partnership team- Supply marketing team- Airy for Business marketing teamWith the objective of:- Fueling business growth / acquiring new customers- Increasing customer retention and loyalty / keeping customers in the ecosystem- Building brand equities that resonatesBy doing several activities such as:- Building the entire marketing team from scratch to ensure company cultures are well preserved- Directly managing several teams in marketing division and serving as the go-to guy for consultation to ensure all marketing operation are well executed & performing- Leading the effort of optimizing various marketing channels' performance such as the performance of digital marketing channels (SEM, SEO, SMM, App, and Display), ATL coupon promotions, BTL coupon promotions, partnership, and offline marketing- Developing go-to-market strategy, business projections, and budgeting- Spearheading the effort of analysis, review, and reporting to keep learning and improve performance further- Leading the creation of customer journeys and optimize them to meet business goals- Creating brand messages and ensuring they are delivered consistently across multiple communication channels to build brand equities- Identifying opportunities and threats via industry understanding, customer understanding, and technology improvement

Product Marketing Manager

• Mar 2016 - May 2017

Airy Rooms was established in the middle of 2015 with a mission to build the best customer centric service in hospitality industry by using technology. Airy Rooms is one of the fastest growing online hospitality service in Indonesia and is currently the leading online hotel aggregator in the market.At Airy Rooms, he:- Develop marketing strategy to fuel business growth using data driven approach- Develop customer retention strategy using data driven approach- Optimize various marketing channels' performance using data driven approach- Manage & build product marketing team to ensure all strategy are executed according to plan- Manage & build digital marketing team to ensure all marketing operation are executed

Consultant

• Jan 2014 - Apr 2020

As a digital marketing consultant, Antony helps various companies to grow their business by combining analytic and online marketing channels such as SEO, SEM, Remarketing, Video Ads, and Social Media.Some notable companies he helped:- Cermati: the most successful financial startup in Indonesia- Aneka Tempat Wisata: the most popular travel information site in Indonesia- GPS Super Spring: trusted GPS tracker provider- Pawoon: online POS software- Indodana: P2P lending- Alutech: leading aluminium manufacturer- etc.

Product Marketing Manager

• Sep 2015 - Mar 2016

Traveloka is one of the fastest growing company and the market leader for both flight & hotel booking in South East Asia.As a Product Marketing Manager, his role is to:- Ensure the growth of all marketing channels for Indonesian market- Penetrate Singaporean and Malaysian market in order for Traveloka to grow further in the region

Google Analytics

• Aug 2014 - Mar 2016

Traveloka is the market leader for online flight & hotel booking in Indonesia. With it's data driven approach, data & analytic is an important aspect for decision making.At Traveloka, Antony is the only Google Analytics Premium certified user that:- Turn data into actionable insights- Assist and provide insights to all teams- Manage other Google Analytics users

SEO

• Apr 2014 - Sep 2015

Traveloka is the market leader for online flight & hotel booking in Indonesia. As an online travel agent, organic search is a very important marketing channel for Traveloka.Working in SEO department, he is responsible for end to end user's organic search engine experience that covers:- Optimizing competitive keywords for both flight & hotel related keywords- Defending gained top rank for both flight & hotel related keywords- On site optimization to make sure all website setup is correctly comply with Google's recommendation- Tracking & analyzing competitor's movement in organic search landscape- Online media partnership- Online reputation management- Article management- Freelancers management

Co-Founder

• Jan 2012 - Jan 2014

Jajalindo is a startup invested by East Ventures. The main product is a travel, experience, and training marketplace that offers general tour packages, attraction tickets, outbound training, corporate meetings, etc.Working in a startup environment, covering for several positions at the same time is inevitable and that includes:- Search engine marketing- Search engine optimization- Google display network- Analytic- Financing- Operation- Content- Social media

AdSense

• 2009 - Nov 2012

Google AdSense is a program run by Google that allows publishers to serve automatic text, image, video, or interactive media advertisements on their websites, that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google.They can generate revenue on either a per-click or per-impression basis, so in order to generate high revenue, websites with high page view count is a must.As AdSense publisher, Antony:- Managed and optimized more than 30 websites- Developed SEO strategies for many websites from all niche- Was one of top Google AdSense publisher in Indonesia & also Google AdSense Indonesia's beta tester

Search Engine Optimization Specialist

• 2008 - 2011

Digital Point is a place where people from around the world meet and offer digital marketing services. At Digital Point, his role is mainly developing websites and do SEO services that includes:- Developing SEO strategies for many websites from all niche- Managing more than 20 sites for internet marketing purposes- Helping websites from around the world to gain top rank for their desired keywords